Mobile

Best Practice

Multimedia Contents

VIDEO
Gaia Reply™ allows fast integration with MAM systems in order to manage on demand video streaming using the RTSP and HTTP live streaming protocols. The platform has been successfully adopted by major Italian media companies and broadcasters providing hundreds of optimized mobile videos on mobile sites and client applications that count millions of page views per day.

IMAGES
Thanks to a component that enables the fast deployment of beautiful photo galleries using HTML 5 technology and CSS 3.0 providing complex user interfaces with components such as cover flow, carousel and 3D effects, the platform is able to provide galleries which offer a great user experience. Moreover, thanks to the gallery module, it is also possible to easily design great galleries even on less capable devices.

SOCIAL
The Gaia Reply™ platform-based content can be integrated with the most popular social networks such as Facebook, Google+ and Twitter. Gaia Reply™'s fast integration with social media platforms enables great content discoverability, while users access content from mobile devices and other kinds of handsets.

Mobile

Service

INTEGRATION

PAYMENTS
Gaia Reply™ is integrated with major banking billing systems and is able to support any kind of m-commerce projects. The platform is also integrated with "MobilePay", the new mobile payment platform powered by the main Italian Telco operators. So, the Gaia Reply™ platform offers the easiest solution to sell digital content via Telco billing systems.

TRACKING
Thanks to the integration with principle web tracking and analytic tracking services, Gaia Reply™ provides complete analytic reports and user insights. The platform supports integration leading proprietary analytics technology that provides handset device characteristics statistics. Therefore Gaia Reply™ enables our clients to track the information they need to build high quality reports and improve services, while providing a better user experience.

MAPPING
Gaia Reply™ supports integration with GPS and mapping services in order to provide functionalities such as location-based searches. This feature can be used for any industry to retrieve information about point of sales such as retail stores, gas stations, movie theatres, ATMs and more.

From mobile web to native apps 0

From mobile web to native apps

Open Reply​ is a Reply company that specialises in delivering creative and technologically innovative mobile brand and commerce solutions. From mobile web to native apps, on both smartphone and tablet, Open Reply fuses the best creative and technology to deliver conversations optimised for the mobile device that increase engagement and commerce conversions.​

Mobile

Product

Mobile First

Gaia Reply™ is a flexible, scalable and inexpensive framework which provides optimized contents and services to more than 7,000 devices ranging from the most popular mobile devices, to smartphones, tablets and Internet TV in order to implement best in class Mobile Sites, Client Applications and HTML5 Web Apps.

Gaia Reply™ is designed, developed and maintained by Open Reply, a Reply Group company specializing in open source technologies. Gaia Reply™ solves the complexity of multichannel and multidevice digital projects.

The platform supports the development of every application from transactional services, such as mobile banking or mobile commerce, to content-based services, such as mini m-sites, promotional activities and landing pages and is offered either “On-premises”, installed within the client data center, or using a SaaS taking advantage of cloud computing. It can seamlessly plug into your IT systems to deliver optimized digital content and commerce services to the user device.​

Transcoding

Service

Multichannel Contents

Gaia Reply™ can be customized and adapted according to the customer’s IT architecture in order to satisfy business and technological req​uirements. It incorporates a specific technology for transcoding and adapting multichannel media content. This feature is based on Alembik, a Reply open source OMA STI compliant transcoding server based on Java (J2EE) technology.

Device Management 0

Device Management

Proprietary device database Gaia Reply™ maintains a unique and dedicated proprietary multichannel device database that is periodically updated with a set of extendible attributes defining the characteristics of almost all the digital devices available in the market. So, Designers can build highly-engaging interfaces and engineers can deliver functionally-rich solutions whilst respecting the time to market.​

Heterogeneous Data Source Integration 0

Heterogeneous Data Source Integration

Painless integration Gaia Reply™ is able to interface heterogeneous data sources and commerce systems using standards-based technology to retrieve requested digital media and transactional services, providing a robust enterprise solution. This means easier integration with data sources allowing our clients to allocate more of their budget towards content quality.​

Device Detection and Adaptation 0

Device Detection and Adaptation

Specific content for any device Gaia Reply™ is able to provide the best user experience available for any device. Thanks to the integrated “device detecting technology”, the platform is able to recognize any device that requests access to any content or service. The platform generates the real time interface and provides the best user experience for each device.

Contacts

ITALY - MILAN
TELEPHONE: +39 02 535761
ADDRESS: Via Castellanza, 11 - 20151 Milan - Italy

ITALY - ROME
TELEPHONE: +39 06 844341
ADDRESS: Via del Giorgione, 59​​ - 00147 Rome - Italy ​

EMAIL:

MOBILE APPLICATION MODULE

Service

Gaia Reply Notification Gateway

This is the application module of Gaia Reply™ that handles delivery of push notifications to remote devices using Vendor’s provided notification services. Gaia Reply Notification Gateway provides a uniform integration interface to hide specificity of different push services and simplify the integration of backend systems(iOS, Android, Windows Phone).

26.09.2012

Event

Enterprise Mobile Lifecycle Management

Communication Valley Reply and Open Reply organise Enterprise Mobile Lifecycle Management, an event dedicated to the presentation and the in-depth analysis of new Mobile approaches and solutions. The event will be held in Milan on 26 September 2012.

13.09.2012

News & Communication

77% of smartphone owners still use catalogues to browse proving that integration of all channels is key for success

eDigitalResearch and Portaltech Reply have been tracking the changing trends in multichannel shopping and browsing preferences with UK consumers since June 2010. This, the third study of its kind, found that whilst online and mobile channels are seeing substantial year on year growth, the results showed that more traditional shopping channels, such as catalogues and stores still have a vital role to play.

Best Practice

Multichannel Delivery Platform

Multichannel Delivery Platform

Best Practice

Robustness and Scalability

Robustness and Scalability

Best Practice

Multi-Channel Delivery Platform

Gaia Reply provides a solution capable of delivering content and services to more than 6500 mobile devices, guaranteeing highly evolved application and msite GUI’s.

Best Practice

Innovation

Gaia Reply supports HTML5, CSS 3.0 and other modern web paradigms allowing for advanced transitions and animations even in 3D.

Best Practice

Modular Solution

Thanks to Gaia Reply’s modular architecture, ad hoc solutions can be developed for every type of project and organization. Additionally, by providing a modular approach with a wide selection of base modules and industry specific functionalities, the cost and delivery time of solutions can be reduced.

23.05.2012

News & Communication

mCommerce quadruples in just two years

The latest research results from eDigitalResearch and Portaltech Reply shows that 64% of smartphone owners are now using their mobile devices to shop online, a number that has quadrupled since June 2010. The study also found that an impressive 84% of smartphone owners have used their devices to browse websites, with one third (33%) doing so on a daily basis, whilst three quarters (77%) are using their smartphones to research products.

25.01.2012

News & Communication

Through GAIA Reply™ Fiat optimises the display and use of the mobile site of LANCIA on all new and old generation mobile phones (smartphone e Tablet)

A site that speaks 16 languages at the same time and is accessible by all portable devices on the market? A portal that is global and also hyper-local?

09.05.2011

News & Communication

Reply is the partner of 3 Italia, Fastweb, Poste Mobile, Tim, Vodafone Italia and Wind for the development of the new unique platform for mobile payments

The initiative, announced today in a joint press release with the 6 mobile operators, introduces a new method of online payment through mobile devices

20.12.2010

News & Communication

The Sky Sport App wins the 2010 Kress Award for the best application of the year in the “Digi:media - Web/Mobile” category

The live streaming app for iPad, developed by Reply for Sky Deutschland, is one of the most successfull Apps for iPad; 70,000 downloads since its launch in June 2010

02.09.2010

Press Article

GAIA Reply™ for the mobile portals of la Repubblica and Radio DeeJay

Through GAIA Reply™ the mobile area of Gruppo Espresso optimises the display and use of the mobile sites of la Repubblica and Radio DeeJay on all new and old generation mobile phones.

26.06.2009

Press Article

GAIA Reply now also available as a SaaS

In order to offer its clients a more flexible delivery model, Reply announces GAIA platform is now available also as a SaaS on the Cloud.

15.04.2009

Press Article

Advertising Networks Integration: GAIA Reply makes easier monetize your mobile Internet sites

Selling your mobile content is now made easier! Companies can leverage on GAIA integration with international advertising networks to sell content and services from your own wireless sites.

06.01.2009

Press Article

Reply announces the release of new GAIA Reply edition 2.02

Reply announced the release of GAIA Reply 2.02, which in particular is designed to better manage msite evolutions and to improve reporting system for synchronous services.

06.03.2008

Event

Forum ABI Lab 2008

Reply is involved in the demonstration area of the Forum ABI Lab 2008 and shows an innovative solution of Personal Banking based on GAIA Reply™. Customers can seamless access to Banking & Trading services, as well as their bank blog, forum, news feeds and wiki with their preferred mobile devices.

11.02.2008

Press Article

Reply and Kimia announce the Alembik project at the Mobile World Congress 2008

Reply and Kimia are proud to announce the Alembik project, a transcoding service for multiple media types

14.01.2008

News & Communication

Supported by Reply, Seat Pagine Gialle implements an innovative distribution system of multimedia contents targeted at Customers of the 89.24.24 voice service

Seat Pagine Gialle, European leader and one of the main operators at world level in the sector of multimedia profiled advertising and of high-tech products for Internet, chose Reply, a company specialized in the planning and implementation of solutions based on new communication channels and digital media, in order to enhance and make even more innovative its already advanced voice service – 89.24.24 Pronto PagineGialle.

15.10.2007

Press Article

Reply releases the final version of GAIA Web Information System

Reply is proud to announce the release of the final version of GaWis (GAIA Web Information System). GaWis is an information system, based on database technologies, that allows merging data from heterogeneous standard sources (such as UAProfs or WURFL files) and also from users’ inputs. GaWis features let you create, manage and use a customizable information source that maintains device capabilities.

02.10.2007

Event

Openmind 2007

Open Reply participates to Openmind 2007, the forward-looking international conference focusing on openness in business, technology and innovation, held on 2nd and 3rd October 2007 in Tampere, Finland, with the presentation Creating the GAIA Reply open source community.

03.09.2007

Press Article

Reply releases the alpha version of GAIA Web Information System

Reply is proud to announce the release of the alpha version of GaWis (GAIA Web Information System). GaWis is an information system, based on database technologies, that allows merging data from heterogeneous standard sources (such as UAProfs or WURFL files) and also from users’ inputs. GaWis features let you create, manage and use a customizable information source that maintains device capabilities.

05.07.2007

News & Communication

Reply outlines GAIA Roadmap through the second half of 2007

Reply is going on opening its proprietary Mobile Service Platform, GAIA Reply™, and announces the GAIA Roadmap through the second half of 2007. Reply selected the next components that will be published according to the feedbacks received after the release of the GAIA Image Transcoder. The two major developments that will be developed during the next six months with the support of the community will be of interest for all the mobile service developers. The long term goal of this process is the release of a complete, fully featured version of GAIA Reply™ as Open Source Software.

22.03.2007

News & Communication

Reply fosters and strengthens Mobile Services developer and user communities releasing the first Open Source GAIA component

Reply strongly believes developer and user communities play a very important role for the growth and the development of Mobile Services. In order to create a Mobile Services offer ecosystem, Reply has planned a release roadmap to open its proprietary Mobile Service Platform - GAIA Mobile|Living|Framework – to aggregate developers, content providers, device manufacturers, system integrators and end users.

30.11.2006

Event

Workshop on Mobile & Wireless applications for utilities

The Mobile & Wireless Business Observatory presents the results of the research among 45 institutes in the market sector of utilities.

07.11.2006

Press Article

2006 Mobile & Wireless Report

The Mobile & Wireless Business Observatory shows the results of the research of the year 2006 on more than 250 business case.

04.10.2006

Event

Workshop on Mobile & Wireless applications in the field of healthcare

The Mobile & Wireless Business Observatory presents the results of the research among 35 institutes in the healthcare sector.

06.07.2006

Press Article

GAIA Mobile|Living|Framework for Mobile Content Delivery

GAIA Mobile|Living|Framework is the new platform launched by Reply as part of the Mobility and Multimedia offering, an area for which companies are discovering a renewed interest. NetConsulting expects annual sector growth rates to average 18% for the three years from 2006 to 2008.

13.06.2006

Event

Workshop on Mobile & Wireless applications for banking

The Mobile & Wireless Business Observatory presents the results of the research among 50 banks, in the financial area.

31.05.2006

Event

Workshop on Mobile & Wireless applications in the pharmaceutical market

The Mobile & Wireless Business Observatory presents the results of the research among 30 companies of the pharmaceutical market.

01.01.1901

Event

Workshop on Mobile & Wireless applications for banking

The Mobile & Wireless Business Observatory presents the results of the research among 50 banks, in the financial area: more than 100 mobile and wireless applications are analyzed.

01.01.1901

Event

Workshop on Mobile & Wireless applications in the pharmaceutical market

The Mobile & Wireless Business Observatory presents the results of the research among 30 companies of the pharmaceutical market: more than 200 mobile and wireless applications are analyzed.

30.03.2006

Event

Workshop on Mobile & Wireless applications for grocery

The Mobile & Wireless Business Observatory presents the results of the research among 60 companies in the field of grocery.