3D & Mixed Reality

We create new customer experiences, combining digital content creation, AI and computer vision and advanced edge devices.

Reply Immersive Experience

Products to explore. Stories to enter. Experiences to live with all the senses, in a space that transforms thanks to AI and allows interaction with its content.

Come and live the experience

Want to try some devices and technical solutions for yourself? Come visit us in one of the dedicated areas.

Labs

Metaverse Lab

The development centre focusing on robotics, advanced mobility and virtual reality.

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Labs

Immersive Experience Area

The Reply Center for next generation Immersive Experiences. 

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Labs

Area 42

Reply’s laboratory for autonomous operational intelligence.

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Labs

Area 360

The leading center for AR and VR – where dedicated technologies are tested and innovative solutions are designed in support of business. 

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Our case studies

Preserving and enhancing St. Peter's Basilica through AI
Case Study

New Holland Agriculture
Case Study

A direct and intuitive experience that shows how the brand’s technologies and digital solutions facilitate work on a farm allowing people to interact with a virtual environment.

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Our assets

AI Product Discovery

Our AI-powered configurator harnesses the capabilities of real-time 3D technologies and Generative AI delivering a competitive advantage for brands.

Smart Maintenance

Reply developed Smart Maintenance: the solution to support and manage maintenance operations and training processes for industry 4.0.

Virtual Interactive Showroom

Protocube Reply believes that the value of the technological solution lies in the digital experience, where emotion and engagement play a central role, together with usability and technical innovation. 

3D Platform

Reply has developed a holistic view to strategically integrate 3D technologies in the product development process, enhancing the related digital assets and 3D resources within an end-to-end solution.

VTO - Virtual Try on

3D modelling and Generative AI to power Virtual Try-on experiences and produce hyper-realistic images of digital garments, giving customers an immersive and truly valuable experience.

ARIA - Virtual Personal Shopper

ARIA combines a real-time 3D configurator with a conversational interface, to make the digital experience between a product and its users as natural and straightforward as possible.

Roboverse Reply platform

This solution makes it possible to centrally manage and remotely control drones and robots (AMRs) from different manufacturers, enabling fully automated data collection and analysis thanks to AI.
Best Practice

Say “Hello!” to digital humans

Revolutionize your digital presence with AI-powered digital humans: the ultimate solution for human-like interaction at infinite scale.

Best practices and insights

Step into the new era of Spatial Computing with Apple Vision Pro and Reply
Best Practice

3D Realism Trends
Research

The report delineates contemporary trends in 3D technology and their impact on reshaping our understanding of reality.

3D scanning, a gateway to digital creativity
White Paper

An in-depth look at how consumer 3D scanning is altering the landscape of digital design and creative expression.

On the trail of modern Mixed Reality devices
White Paper
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