3D & Mixed Reality

We create new customer experiences, combining digital content creation, AI and computer vision and advanced edge devices.

Come and live the experience

Want to try some devices and technical solutions for yourself? Come visit us in one of the dedicated areas.

Our case studies

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New Holland Agriculture

Case Study

A direct and intuitive experience that shows how the brand’s technologies and digital solutions facilitate work on a farm allowing people to interact with a virtual environment.

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A virtual journey from barley to glass

Case Study

A virtual reality application for students at the University of Beer, the professional training centre promoted by Heineken Italy. 

CIM Virtual Tour

Case Study

CIM4.0 is the national reference point for Industry 4.0, with a strong specialization in Additive Manufacturing and Digital Factory. Discover all the spaces of CIM4.0, powered by Protocube Reply, from your computer thanks to virtual reality.

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Our assets

Best practices and insights

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Haptic products for VR and Spatial Computing

White Paper
Immersive Experience Augmented & Virtual Reality
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AI-Powered Mixed Reality

Best Practice
Augmented & Virtual Reality
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New interfaces, zero interfaces

Research

Which interface technologies will come to prominence in our ‘new normal’? A research based on the latest studies, scientific articles and patents, integrated with case studies from Reply companies.

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