Case Study

Making PUMA run faster with LEA Reply's WMS solution

With the support of the Reply WMS solution, PUMA secures its position as a front-runner in the digital transformation game, guaranteeing excellent performance and adaptability across its warehouses around the world.


PUMA aims to be as fast as possible in responding to consumer trends, quick in decision-making, and strives to be the fastest supply chain in the industry. To achieve these goals, they chose the latest and greatest WMS solution offered by Reply.


PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as football, running and training, basketball, golf, and motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.


Logistics Reply is a Reply Group company that provides cutting-edge software solutions that enable companies to obtain an efficient and strongly connected digital supply chain, in which the different systems, partners, people and machines interact in harmony, through the use of the latest-generation technologies, such as artificial intelligence, robotics, wearables and the IoT.
Logistics Reply accompanies its customers along this transformation process, ensuring rapid time-to-value and long-term quality results, thanks to over twenty years of experience and extensive knowledge of supply chain technologies and processes.