Retail & Consumer Products

Phygital approach beyond
the anytime, anywhere Retail

Place

New channels offer different value propositions: delivery, experience, recommendations

Product

“Multiplication” of perceived products, thinking especially on the Metaverse and other mixed reality experiences

Personalization

Endless opportunity to “fit product to customer needs”

Orchestration

Explore demand-price curve and adapt processes and platforms to the new reality, leverage on composable architectures

Focus on Grocery Market

Case Study

Digital innovation starts from the physical store