Phygital approach beyond
the anytime, anywhere Retail

Place

New channels offer different value propositions: delivery, experience, recommendations

Product

“Multiplication” of perceived products, thinking especially on the Metaverse and other mixed reality experiences

Personalization

Endless opportunity to “fit product to customer needs”

Orchestration

Explore demand-price curve and adapt processes and platforms to the new reality, leverage on composable architectures

Focus on Grocery Market

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Case Study

Digital innovation starts from the physical store

Fashion, art, design and the search for new distribution formats, placing the customer at the centre.