Phygital approach beyond
the anytime, anywhere Retail

Place

New channels offer different value propositions: delivery, experience, recommendations

Product

“Multiplication” of perceived products, thinking especially on the Metaverse and other mixed reality experiences

Personalization

Endless opportunity to “fit product to customer needs”

Orchestration

Explore demand-price curve and adapt processes and platforms to the new reality, leverage on composable architectures

Focus on Grocery Market

Like Reply and Symrise use Generative AI to personalize seasonal B2B campaigns, lifting click rates more than fourfold

News

Like Reply supports Symrise in personalizing its seasonal US Food & Beverage campaigns with Generative AI and Account-Based Marketing, with click rates on AI-personalized content rising from 3.10% in 2025 to 14.29% in 2026.

Scaling AI Across a Leading Retail Pharmacy

Case Study

Valorem Reply helped a leading retail pharmacy scale Microsoft Copilot adoption from 100 to 11,100 employees, empowering teams to integrate AI into everyday workflows and drive productivity across the organization.

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Case Study

Digital innovation starts from the physical store

Fashion, art, design and the search for new distribution formats, placing the customer at the centre.