Case Study

PUMA accelerates logistics innovation with GaliLEA

The collaboration between PUMA and Logistics Reply evolves the Warehouse Management System (WMS) and improves the user experience in daily logistics activities.

The challenge

Simplify interaction with the WMS and speed up the retrieval of critical information in complex environments.

SCENARIO

PUMA’s logistics transformation

To address the growing complexities of the global supply chain, PUMA, a world leader in sportswear and footwear, initiated a collaboration with Logistics Reply. The first milestone of this partnership was the adoption of LEA Reply, an advanced Warehouse Management System (WMS) platform. The increasing need for speed and responsiveness to market dynamics pushed PUMA to take a further step: the introduction of GaliLEA, the intelligent assistant developed by Logistics Reply within the LEA Reply platform.

THE SOLUTION

GaliLEA to optimise interaction with the WMS

GaliLEA was introduced to make access to operational information more immediate and intuitive by improving interaction with the WMS. Thanks to agents based on Generative AI, GaliLEA supports users with two key functionalities: automated technical support and AI data retrieval. Warehouse managers and logistics operators can interact with the assistant in natural language to obtain information about the WMS operation or to resolve any operational issues.

If the problem is already documented, GaliLEA draws from historical tickets to provide an immediate solution; otherwise, it guides the user in creating a pre-filled ticket, streamlining the support process. Furthermore, it allows retrieving specific data, such as the aggregated status of shipping orders, and generating personalised dashboards, empowering users to independently access and visualise information.

With Reply as one of our global partners, we are pleased to collaborate in their pioneering use of AI agents for warehouse systems. At PUMA, we always aim to be innovative and efficient, and with GaliLEA we are experiencing firsthand how AI accelerates warehouse operations, supporting training in multiple languages, enabling rapid queries in natural language, and instantly generating dashboards via simple text or voice commands.

Thomas Liske - Vice President Logistics

HOW WE DID IT

Automating logistics with a multi-agent system

GaliLEA is based on a modular architecture built around a central orchestrator, the Agent Space, which coordinates a series of specialised agents. The orchestrator receives the user’s textual or voice input, interprets the request, and activates the different agents according to the actions needed to provide an accurate and complete response. The agents operate following a chain of thoughts and actions, leveraging Large Language Models (LLM) to analyse the context and choose the most suitable tools. The architecture includes several dedicated agents, each with a specific role: Smart Support performs searches on documentation and historical tickets to support problem resolution; Ticket Helper guides the user in the assisted creation of support tickets; Smart Search enables data retrieval and consultation from the system through natural language queries; Dashboarder allows autonomous generation of dynamic dashboards from data.

The benefits

Optimised workflows and faster decisions

Thanks to the adoption of GaliLEA, PUMA achieved tangible benefits in the daily use of the LEA Reply WMS, including:

Greater user
autonomy

with the ability to access data and resolve issues without external interventions

Reduced
management times

thanks to rapid information extraction and assisted ticket creation

Operational data available
in real-time

enabling faster and more informed decisions

Optimisation of
logistics flows

simplifying daily interaction with the WMS

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling, and marketing footwear, apparel, and accessories. For 75 years, PUMA has relentlessly promoted sport and culture by creating quality products for the fastest athletes in the world. PUMA offers performance- and sport-focused products in categories such as soccer, running and training, basketball, golf, and motorsports. It collaborates with renowned designers and brands to bring sports influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf, and stichd. The company distributes its products in over 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach, Germany.

Logistics Reply

Logistics Reply, part of the Reply Group, provides cutting-edge solutions for warehouses, stores, and supply chains that enable companies to create efficient and more connected digital supply chains. By integrating the latest technologies—including artificial intelligence, robotics, wearables, and IoT—Logistics Reply enables continuous interaction between systems, partners, people, and machines. With nearly 30 years of experience in supply chain technologies and processes, Logistics Reply guides its clients in digital transformation, ensuring rapid time to value and sustainable operational excellence.