Easypersonaltrainer, the video training platform by La Gazzetta dello Sport
La Gazzetta dello Sport, in collaboration with Discovery Reply, has created a multi-tenant platform to distribute subscription-based fitness video content, making professional training accessible anywhere, simply and flexibly.
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THE challenge
Develop a digital platform capable of supporting the publication and management of subscription training programs by professional trainers, providing users with simple, immediate, and high-quality access to streaming content.
SCENARIO
A digital ecosystem for trainers and users
La Gazzetta dello Sport, a leading publication in the Italian sports landscape, has chosen to enhance its brand authority in the world of sports and wellness by entering digital fitness, a rapidly growing sector increasingly focused on the consumption of professional content remotely, without location or time constraints.
The goal was twofold: on one hand, to offer users a flexible training experience, guided by certified professionals and structured programs; on the other hand, to provide trainers with a tool capable of integrating technology and services, reducing the complexity and costs associated with creating a paid offering and allowing them to focus on developing their digital presence.
The solution also needed to ensure a multi-tenant architecture, capable of independently hosting profiles and content from multiple creators and supporting the growth of the catalog and user base.
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the solution
A multi-tenant platform for video fitness
Discovery Reply has designed and developed EasyPersonalTrainer, the online video training platform launched by La Gazzetta dello Sport to offer fitness content through a subscription model via an advanced digital framework.
Based on an evolution of the Video Platform Discovery, the solution has customized CMS functionalities and is integrated with RCS payment systems to support content distribution and monetization. The platform allows users to explore trainer profiles and stream training programs that best suit their needs.
Each trainer has a dedicated editorial workspace to organize and publish their content, while dynamic surveys and a tagging system guide users towards paths aligned with their goals and preparation level. With an offering that includes functional fitness, yoga, metabolic training, and specific programs for pregnancy and postpartum, EasyPersonalTrainer provides a professional, flexible, and tailored training experience.
With Easypersonaltrainer, La Gazzetta dello Sport and Discovery Reply fulfill a dual role: they combine editorial and technological expertise to bring the experience of the best trainers into users' homes, and they offer trainers themselves a solution that reduces complexity and costs, allowing them to focus on content development and their own methods.
Gianluca Varano
Director of Digital Development and New Business,
La Gazzetta dello Sport
Greater autonomy for creators
Each trainer has a dedicated and configurable editorial workspace that simplifies content management and speeds up the onboarding of new profiles.
More personalized user experience
Dynamic surveys and tagging systems guide users towards training paths that are consistent with their goals and level of preparation, promoting engagement and retention over time.
A scalable and replicable model
The multi-tenant architecture, based on AWS serverless infrastructure and video distribution via Cloudflare, is designed to support the growth of the platform and its extension to other subscription content contexts.
RCS MediaGroup is one of the leading multimedia publishing groups internationally. It has always operated in accordance with the principles of freedom, fairness, and pluralism, thanks to solid and independent leadership. The Group is active in all sectors of publishing, from newspapers to magazines, from digital to books, from television to new media. It is also one of the main players in the advertising market and organizes significant international sporting events, including the Giro d'Italia. With over 30% of its revenue generated from international activities, RCS MediaGroup, listed on the Italian Stock Exchange, is primarily present in Italy and Spain with some of the leading brands in daily and periodical publishing. The Group publishes the newspapers Corriere della Sera, La Gazzetta dello Sport, El Mundo, Marca, and Expansión, as well as the magazines Oggi, Amica, Io Donna, Living, Style Magazine, Dove, Abitare, Sette, Sportweek, Telva, Yo Dona, Papel, Marca Motor, Fuera de Serie, Metropoli, and Actualidad Económica.
La Gazzetta dello Sport, founded in 1896, is the most read sports publication in Italy and represents a reference point in the sports and wellness landscape. In addition to the historic print edition, the brand boasts a strong digital presence, with an ecosystem of content ranging from sports information to new services dedicated to an active and healthy lifestyle.
With deep expertise in Cloud Computing, Digital Media, and Systems Integration, Discovery Reply specializes in developing advanced end-to-end Digital eXperience Management (DXM) solutions for managing and distributing branded multimedia content and digital assets. Its comprehensive suite of enterprise-level technologies and vertical applications is designed for the digital media market, promoting new business models and omnichannel strategies.