Breed Reply

The IoT advanced incubator

Breed Reply is the advanced incubator for startups delivering 'Internet of Things' solutions responding to the real needs of people and companies

Breed Reply invests in solutions involving the Internet of Things dynamics, such as sensing, filtering data, and acting on context. We do this in significant vertical markets:

  • Fitness and wellness
  • Healthcare
  • Smart Home
  • Manufacturing
  • Transportation
  • Energy

Our incubation model includes hands-on support in developing and growing your business across functions, from general management to sales and marketing and technology. We can also give access to office space and related services.

Breed Reply gives access to our advisors, mentors and investors, and to Reply’s network and expertise. Reply has access to a large international customer base (enterprise level and existing internal startups) in Europe and the USA, strong expertise in tech and the Internet of Things, and can provide support with design, production, and logistics.


We are based in the UK with offices in London, Munich and Milan, and we look for startups all over Europe and the USA.

We have significant experience in scaling up startups, in-depth understanding of the market, proven track record in sales channel development and a strong technological DNA.

We are part of the Reply Group, a leading consulting, systems integration and digital services company with a solid tech expertise and market presence all over Europe and the USA.

If you want to pitch us a business idea, please use the button below: