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The latest scenario developed by Reply that Banca Sella has chosen to extend its mobile-payments services by taking forward the experimental innovations begun with Up Mobile, is mobile POS. This acquiring solution exploits synergies between a smartphone or tablet and a PIN pad – a simple device that can read traditional payment cards.
Mobile couponing is a bargain shopping strategy that engages customers while innovating the brick and mortar store. Together with mobile shopping and mobile payments, it opens the doors to Omni Channel Retailing.