07.11.2018 - 08.11.2018 / Cologne

Event

Digital 2018: Reply shows ways to digitalization

Meet Reply on November 7th and 8th at Digital 2018 in Cologne. Under the motto of the event "Digitalisierung. Einfach. Machen" the Reply subsidiaries Arlanis Reply, Live Reply, Spike Reply, Sprint Reply, Syskoplan Reply and the start-up Zeetta present themselves with their own booth. "Turn your Data into Action" is the title of the speech by Dominik Helten, Arlanis Reply, on the second day of the event.

26.09.2018 / Cairo

Event

Sprint Reply at Egypt's first E-Commerce Summit

Egypt's first e-commerce summit will take place in Cairo on 26 September 2018, the destination for every retailer on the quest for the latest trends in E-Commerce. Among the speakers is Bahira Dakroury, Associate Partner at Sprint Reply.

MACHINE LEARNING BRAND VALUE

Article

Why Machine Learning will boost intangible value

Rather than decimate intangible brand value with the cold hand of data analytics, machine learning will usher in a new dawn of leftfield and unexpected connections that drive people to purchase - and love - brands.

BIG DATA ANALYTICS

Article

What the Glass Onion of advanced data analytics means for the marketing ecosystem

What happens when every marketer and agency has its own data analytics to prove the effectiveness of its activity? Will an increasingly layered pecking order emerge, competing via data analytics insight for 'the truth'? Who gets to sit at the top and what implications will this have for those practioners creating activity at the bottom of the food chain, who must adapt their activities when instructed by a shadowy data insights team working out of sight?

BY DOMINIC STINTON 

London

Event

Twice Reply attends IQOC Customer Experience Conference

Concerning the on going debate about ‘AI, the best/worst thing that will ever happen’, this week Twice Reply attended the Customer Experience Financial Services forum in London, and heard from various precocious upstarts (Monzo, Atom) in addition to some hoary old brand classics such as Bupa, HSBC and Coventry Building Society.

DEC 2017

06.12.2017 / London

Event

Twice Reply attends IQOC Customer Experience Conference

Concerning the on going debate about ‘AI, the best/worst thing that will ever happen’, this week Twice Reply attended the Customer Experience Financial Services forum in London, and heard from various precocious upstarts (Monzo, Atom) in addition to some hoary old brand classics such as Bupa, HSBC and Coventry Building Society.

London

Event

Campaign Breakfast Meeting - AI For Marketers

AI is on every marketer’s lips right now, which at least means that 2017’s ghastly Purpose is forced to take a back seat whilst column inches fill up instead with eyebrow raising accounts of chatbots, driverless cars, decimation of jobs and robots doing our grocery shopping for us.

NOV 2017

OUR EXPERIENCE

In 2017 we worked with retail, gaming, manufacturing and fashion companies, helping them develop new digital services whilst optimising their brand strategy, technology infrastucture and data provisioning. Now we are using AI to more accurately and quickly pinpoint the ROI from the improved customer experience that sits at the heart of better marketing and product activities.

OPTIMISE YOUR PLANS WITH +90% ACCURACY

We can validate new ideas really quickly with +90% accuracy (communication, channel, product mix etc) with our AI-driven tool, keeping you ahead of the competition.

KPIs that matter

Our AI-powered tool allows you focus on the metrics that count. Say goodbye to shares and likes, and hello to the words that will make your CFO and CEO smile:
• increased revenue
• reduced cost to serve
• higher net promoter score

Sectors

Helping customers build direct channels of communication

We are experienced in B2C sectors, but increasingly in B2B and B2B2C; helping organisations that currently have an indirect relationship with their customers, create new Direct models that do not risk upsetting their Retail, Broker or Wholesale Partners.

Methodology

Best Practice

Brand. Marketing. Product. Interface.

Creating outstanding Customer Experiences requires an integrated approach to delivering Brand, Marketing, Product and the purchasing Interface.

It also requires deeper, more coherent insights to truly understand the cause and effect of change across these areas. Put simply, we speak the language of all four, have the ability to analyse big data quickly, and possess industry "know how" that helps us to define growth strategies that deliver both great Customer Experiences and the promised ROI for our Clients.

14.07.2017 / B2B global website

News & Communication

Twice Reply wins contract to design and deploy new B2B global website

Twice Reply and its fellow Reply company, Open Reply, have won a competitive contract to design and build a new high performance B2B website which will be deployed across multiple markets from January 2018 onwards. The site will be built on a new CMS platform and integrated with the manufacturer’s ERP, to create a seamless experience that will work for multiple audiences.

Design Thinking

News & Communication

Design Thinking With ISBA

Design Thinking is a collaborative methodology that gets to the heart of what people want in their lives to overcome problems, using iterative prototyping to develop new ideas that can be quickly launched to market.

At Twice Reply UK, we are using Design Thinking to get Marketing, Product and Technology owners to work together to drive their digital transformation agenda.

04.05.2017 / London

Event

The GDPR and Retailing: Consent, profiling and disruptive technologies

Data Reply and Twice Reply take part in The GDPR and Retailing: Consent, profiling and disruptive technologies event in London on 4th May 2017.

20.02.2017 - 22.02.2017 / London

Event

Digital Transformation Forum 2017

Twice Reply which specialises in digital transformation consulting, is a keynote speaker at the Digital Transformation Forum 2017 on 21st February 2017.