07.11.2018 - 08.11.2018 / Cologne


Digital 2018: Reply shows ways to digitalization

Meet Reply on November 7th and 8th at Digital 2018 in Cologne. Under the motto of the event "Digitalisierung. Einfach. Machen" the Reply subsidiaries Arlanis Reply, Live Reply, Spike Reply, Sprint Reply, Syskoplan Reply and the start-up Zeetta present themselves with their own booth. "Turn your Data into Action" is the title of the speech by Dominik Helten, Arlanis Reply, on the second day of the event.

26.09.2018 / Cairo


Sprint Reply at Egypt's first E-Commerce Summit

Egypt's first e-commerce summit will take place in Cairo on 26 September 2018, the destination for every retailer on the quest for the latest trends in E-Commerce. Among the speakers is Bahira Dakroury, Associate Partner at Sprint Reply.



The Cambridge Analytica debacle is a wake up call for GDPR

The Cambridge Analytica debacle has finally demonstrated what can happen when our data isn’t protected safely, so clarity and engagement with GDPR can't come soon enough

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Customer Experience


Magic Mirror In My Hand...

As the perfect Customer and Brand experience is sought, and customer journeys are buffed and shined, businesses and agencies alike are increasingly turning towards data for the answers - like the Evil Queen looking into the magic mirror - Magic mirror in my hand, who has the slickest Customer Experience in the land?

Can machine learning and predicitve analytics provide the answers businesses are looking for?

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Why Machine Learning will boost intangible value

Rather than decimate intangible brand value with the cold hand of data analytics, machine learning will usher in a new dawn of leftfield and unexpected connections that drive people to purchase - and love - brands.



What the Glass Onion of advanced data analytics means for the marketing ecosystem

What happens when every marketer and agency has its own data analytics to prove the effectiveness of its activity? Will an increasingly layered pecking order emerge, competing via data analytics insight for 'the truth'? Who gets to sit at the top and what implications will this have for those practioners creating activity at the bottom of the food chain, who must adapt their activities when instructed by a shadowy data insights team working out of sight?





Whilst AI struggles to define itself in words and pictures, nothing is denting the market’s enthusiasm for an approach to problem solving and better business decision making, that has seen AI reach ‘peak’ inflation of expectations. However sensible advice from Data Scientists rung out loud and clear at London’s AI Congress this week, providing reassurance that this business tool is here to stay.





Twice Reply attends IQOC Customer Experience Conference

Concerning the on going debate about ‘AI, the best/worst thing that will ever happen’, this week Twice Reply attended the Customer Experience Financial Services forum in London, and heard from various precocious upstarts (Monzo, Atom) in addition to some hoary old brand classics such as Bupa, HSBC and Coventry Building Society.

DEC 2017

We are Twice Reply

A Business Growth Consultancy

- What We Do -

We turbo charge your Marketing with Big Data and Attribution insight. Model commercial outcomes with predicted surety. This creates a Win/Win for our Clients (faster decision-making, more time to think strategically and creatively) and their Customers (more personalised, relevant experiences).

Work With Us

Digital Strategy


Think Beyond the Customer Experience Agenda

With only 22% of CEOs believing their business' digital transformation strategy is taking digital to the core of their enterprise model, what do their failing counterparts need to do to go beyond the Customer Experience agenda and digital marketing strategy, that will best equip their business connect directly with the customer and business partners, and the technologies they use, whilst warding off threats of new entrants disrupting their industry?

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Creative Strategy


Creativity and Data Are Not Mutually Exclusive

Rather than innovation being a bit like pinning the tail on the donkey of days of old, when data is properly nurtured by intelligent creative and strategists, it can provide brands with fantastic stimulus to seek out new markets and create new products which wouldn’t have been generated from a blood, sweat and tears creative brainstorm alone.

By Dominic Stinton
Creativity and Data Are Not Mutually Exclusive 0

06.12.2017 / London


Twice Reply attends IQOC Customer Experience Conference

Concerning the on going debate about ‘AI, the best/worst thing that will ever happen’, this week Twice Reply attended the Customer Experience Financial Services forum in London, and heard from various precocious upstarts (Monzo, Atom) in addition to some hoary old brand classics such as Bupa, HSBC and Coventry Building Society.



Campaign Breakfast Meeting - AI For Marketers

AI is on every marketer’s lips right now, which at least means that 2017’s ghastly Purpose is forced to take a back seat whilst column inches fill up instead with eyebrow raising accounts of chatbots, driverless cars, decimation of jobs and robots doing our grocery shopping for us.

NOV 2017


In 2017 we worked with retail, gaming, manufacturing and fashion companies, helping them develop new digital services whilst optimising their brand strategy, technology infrastucture and data provisioning. Now we are using AI to more accurately and quickly pinpoint the ROI from the improved customer experience that sits at the heart of better marketing and product activities.


We can validate new ideas really quickly with +90% accuracy (communication, channel, product mix etc) with our AI-driven tool, keeping you ahead of the competition.

KPIs that matter

Our AI-powered tool allows you focus on the metrics that count. Say goodbye to shares and likes, and hello to the words that will make your CFO and CEO smile:
• increased revenue
• reduced cost to serve
• higher net promoter score


Seamless and cost effective Delivery

We work with multiple companies in Reply to oversee Delivery, particularly Open Reply, which focuses on Customer Experience design and web/mobile app development. We have an integrated offering which means you don’t have to spend £££ and wasted hours managing a separate Management Consultancy, Brand Agency and Data Consultancy.


Helping customers build direct channels of communication

We are experienced in B2C sectors, but increasingly in B2B and B2B2C; helping organisations that currently have an indirect relationship with their customers, create new Direct models that do not risk upsetting their Retail, Broker or Wholesale Partners.


Best Practice

Brand. Marketing. Product. Interface.

Creating outstanding Customer Experiences requires an integrated approach to delivering Brand, Marketing, Product and the purchasing Interface.

It also requires deeper, more coherent insights to truly understand the cause and effect of change across these areas. Put simply, we speak the language of all four, have the ability to analyse big data quickly, and possess industry "know how" that helps us to define growth strategies that deliver both great Customer Experiences and the promised ROI for our Clients.

14.07.2017 / B2B global website

News & Communication

Twice Reply wins contract to design and deploy new B2B global website

Twice Reply and its fellow Reply company, Open Reply, have won a competitive contract to design and build a new high performance B2B website which will be deployed across multiple markets from January 2018 onwards. The site will be built on a new CMS platform and integrated with the manufacturer’s ERP, to create a seamless experience that will work for multiple audiences.

Design Thinking

News & Communication

Design Thinking With ISBA

Design Thinking is a collaborative methodology that gets to the heart of what people want in their lives to overcome problems, using iterative prototyping to develop new ideas that can be quickly launched to market.

At Twice Reply UK, we are using Design Thinking to get Marketing, Product and Technology owners to work together to drive their digital transformation agenda.

04.05.2017 / London


The GDPR and Retailing: Consent, profiling and disruptive technologies

Data Reply and Twice Reply take part in The GDPR and Retailing: Consent, profiling and disruptive technologies event in London on 4th May 2017.

20.02.2017 - 22.02.2017 / London


Digital Transformation Forum 2017

Twice Reply which specialises in digital transformation consulting, is a keynote speaker at the Digital Transformation Forum 2017 on 21st February 2017.


Best Practice


The Digital Transformation Design Thinking Lab in Munich offers an inspiring environment for interdisciplinary teams to unleash their creativity and develop new convincing business strategies. The lab is centred around an interactive digital whiteboard to collect and structure ideas and innovation processes. We work with inspiring thinkers to brainstorm, plan and visualise without sacrificing input, precision or speed.