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    Hi engage: the contextual Marketing solution to experience innovative shopping journey

    FOCUS ON: HI Engage,
    Solution & Technology

    Hi engage is a Contextual Marketing solution that allows, using your smartphone and tablet, to experience an innovative shopping journey. It enables brands and companies to open a new, direct and personal channel of communication with their customers. Hi engage technology sends text, audio and video messages in multiple languages, manages barcodes and QR Codes.

    Hi engage accompanies the customer in its purchasing journey from first stimulus to the in-store experience


    I​n fact, starting from the first stimulus, such as TV program, show, video, the brand can get in touch with customer and begins to setup a closer customer relationship with a lot of engaging activities through second screen: promotions, new product announcement, game, drive to store initiatives.

    Hi engage is highly selective, allowing specific areas of the store to be covered. This characteristic provides brand and marketing managers with an extremely effective personalization tool, which can be used to target an individual buyer or refer to a particular product with a specific message. The installation of Hi engage emitters in store it’s not invasive and requires no special support infrastructure.

    This means it can be set up quickly and inexpensively. In addition to the retail and mass distribution sectors, the solution can be used at events, shows, museums and art galleries and in many other business-to-consumer communication applications.

    A Contextual Marketing Platform


    Concept Reply has developed a proprietary Contextual Marketing Platform that interacts with iBeacons, Android BLE Beacons, Ultrasounds Beacons, Audio Watermarks.

    These technologies allow to understand the contest and, above all, where the customer is. In this way, we can engage the customer across multiple devices, channels and platforms. New approaches to behavioral modeling, buyer personas and predictive analytics can help make the customer journey more profitable.

    Concept Reply Contextual Marketing Platform accompanies the customer in its purchasing decision from first stimulus to the in-store experience.

    Hi engage Contextual Marketing Platform has already integrated with more common Content Management System (Microsoft, Oracle, and SAP).

    RELATED CONTENTS

    Customer Engagement

    Brochure

    Hi engage brochure

    ​Hi engage enables brands to open a new, digital and personal channel of communication with their customers.

    Hi engage accompanies the customer in its purchasing journey from first advertising stimulus to the in-store experience.

    Download the brochure!

    Customer Experience

    Case Study

    New Experience for i-Kandinsky

    i-Kandinsky is the solution developed by Concept Reply for Giunti Arte in partnership with the Fondazione Palazzo Blu, that allows the visitors to experience the exhibition in a way that goes well beyond the ordinary audio guide. The application can be download free of charge from the Apple Store and Android Market. With i-Kandinsky, Giunti Arte has opened up a compelling new dimension to the exhibition and enabled visitors to ’customise’ their experience.

    New Experience for i-Kandinsky 0

    Customer Engagement

    Case Study

    Lancia InteracTV, the app that rewards those who watch TV

    Watch our favorite TV show, note the presence of a brand name familiar to you and in a moment receive directly on our smartphone many different contents dedicated to you right from that brand. It’s not science fiction but a very real novelty of this these days. Lancia proudly presents the world premiere of the Italian market.

    Lancia InteracTV, the app that rewards those who watch TV  0
     
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