The Breed Blog


09.03.2022 / AI


AI is Critical to the Future of the NHS, Starting Now

Over the last two years, under conditions of expediency, the NHS took a great digital leap forward. The critical question now is how this innovation can be sustained as we move away from the pandemic to address the backlog in care and provide a platform which can improve long-term patient outcomes and experience while supporting an inundated workforce.



Challenges of Pandemic and Brexit means improving productivity is vital – AI can be a critical tool

The UK economy has had easier times. Over the last two years, it has had to weather the global impact of the pandemic, and closer to home, the fundamental change to its trading relationships and supply chains caused by Brexit. With inflation in the ascendancy, energy costs on the rise, and threats from all sides such as Russian aggression in the East, it isn't going to get any easier. However, this moment of acute problems could be the driver of AI's greater adoption to meet the challenges.

18.11.2021 / Wearable


Bodytrak Founder Leon Marsh talks about wearable monitoring solutions

In October 2021, Lakeland Industries, a leading global manufacturer of protective clothing for industry, healthcare and first responders, announced that it has made a strategic investment of approximately $2.7 million in Breed Reply portfolio company, Inova Design Solutions Ltd, trading as Bodytrak®.

29.07.2021 / Internet of Things


We Predict demonstrates the real-world impact of IoT

Last month, We Predict launched the inaugural We Predict Deepview™ True Cost Report. This report is a fantastic example of how data combined with technologies like machine learning can generate insights with real-world impact.

21.05.2021 / Climate Change


The journey to net Zero starts with millions of small steps

A recent article in The Daily Telegraph questioned whether the country can afford the UK Government's plans to achieve Net Zero and whether it was even possible. One of the things not often discussed is how small iterative changes to consumer and business behaviour can profoundly impact the carbon a country like the UK generates. This is where the Internet of Things (IoT) can come in.

12.04.2021 / DATA & IOT


The pandemic means government is finally appreciating data, which is good news for IoT

The pandemic has placed a great strain on public and private organisations. As we hopefully near the end of the crisis, it is becoming clearer which organisations handled the pressure of the pandemic well and those that did not. Read our latest blog to find out why those who functioned best also had the best understanding of and grip on their data.

18.03.2021 / Looking back at 2020


Data is going to be critical in the post-pandemic era

Looking back at 2020 and all that it encompassed, from the speed of vaccine development to home working normalisation, we asked some of our portfolio companies to share their thoughts on 2020. One common theme became apparent: Data is going to be critical in the post-pandemic era. Read what they had to say in our latest blog.

06.01.2021 / Breed Reply 2020 Review


2020 - More than £50m raised across 16 rounds

Breed Reply take a look at a year of progress for the portfolio despite the obvious challenges imposed by a year in flux. We are proud of the resilience and continued success of our portfolio companies during these unprecedented times and look forward to the challenges and opportunities of 2021.

29.10.2020 / IoT / Covid-19


Health Technology in a Post-COVID-19 World

There’s no question that the global pandemic is changing the way healthcare is delivered. In the latest Breed Reply blog we take a look at how technology, such as IoT, can help diagnose and treat specific ailments, reducing the need for a physical visit to the doctor.

21.10.2020 / Kokoon


Q&A with Kokoon CEO – Tim Antos

Our portfolio company, Kokoon has today announced a major new development. The sleep technology experts have launched the newest product in their sleep audio range – the product is available here on Kickstarter for pre-order. NightBuds is the follow up product to Kokoon’s hugely successful Relax headphones. We spoke to Kokoon founder Tim Antos to found out more.

26.08.2020 / Internet of Things


How IoT can protect the Covid-19 vaccine

The world is anxiously waiting for a tried and tested Covid-19 vaccine to help ease us all back into a normal way of living and doing business. However, little attention has focused on how these potential vaccines actually reach the end users. This is very much an issue for the pharmaceutical supply-chain and something where the Internet of Things (IoT) can help out a lot.

31.07.2020 / AGRITECH


Why we need a global agritech strategy

Here’s the challenge: we need more food, with less land in a more unpredictable environment. Read on to find out why agritech might just be a big part of the solution.

23.06.2020 / AppyWay


Digital drive will usher in the modern city

Dan Hubert, founder and CEO of AppyWay, takes an in-depth look into how the lockdown has driven more and more people to digital devices and how the way we live our lives and do business has profoundly changed following the Covid-19 outbreak

28.05.2020 / IoT and Climate Change


IoT and the fight against climate change – Q&A with Breed Reply’s Emanuele Angelidis

Managing Partner of Breed Reply, Emanuele Angeilidis answers questions on the impact of IoT on the fight against climate change.

21.05.2020 / Health IoT


The new opportunities for health IoT

Data is centre stage once again. It effectively triggered the lockdowns, it is now easing them and it will be a key aspect of Covid-19 exit and strategies across the world. The UK government, for instance, has consistently said that it is ‘following the science’, while the scientists are trying to follow that data.

02.03.2020 / Internet Of Things


What our Investees want from the Budget!

Breed Reply has canvassed a select group of its UK-headquartered investees to find out what they want from Boris Johnson’s Conservative government and the Treasury on Budget day.



Meet the startup CEO: Q&A with Alex Cowan of IoT cybersecurity firm RazorSecure

Founded in 2015, RazorSecure provides cyber-security for small-scale IoT networks across the UK, Europe and the United States.



Getting rid of Entrepreneur's Relief will send the wrong message

A nation's start-up culture is an indicator of the relative health of a nation's economy. In the sector we focus on, the Internet of Things, entrepreneurs are working on ideas that could have a profound and positive impact on our lives.

28.01.2020 / Internet of things


IoT in 2020 – Our predictions

IoT devices are becoming part of modern everyday life. What used to be a gimmick or ‘well-ahead of its time’, in other words, is now essential.

28.11.2019 / Internet of things


Web Summit: The VC perspective from the ‘Glastonbury for Geeks’

The Web Summit event was hosted in Dublin between its founding in 2009 until 2016, when it outgrew Ireland and landed in its new home of Lisbon.



Want VC funding? Become a problem solver

Using Internet of Things (IoT) technology, kerbside management and mobility technology firm AppyParking is transforming parking for motorists and empowering local authorities to manage their assets better.



Want to fight climate change? Turn to IoT

Driven by media-friendly activists like teenage green Swedish sensation Greta Thunberg and campaign group Extinction Rebellion, the issue of carbon reduction has shot up the political agenda, with governments across the world being challenged to urgently address the problem of climate change.

31.07.2019 / Finance


Why start-ups need to think about hiring specialist financial resource

Many start-ups or early stage business are often reluctant to hire specialist financial resource. This reluctance could hinder the successful development of the company.

01.07.2019 / Internet of things


How digital twinning can speed the adoption of IoT

The fourth industrial revolution is well underway, driven by new technologies including AI, machine learning, and the internet of things (IoT).

29.04.2019 / Internet of Things


Why SMEs need to invest in the Internet of Things

Tim Stone, Partner of Breed Reply, Europe’s leading active operational investor in early-stage IoT businesses, discusses the IoT and its potential for SMEs.

17.12.2018 / Internet of Things


Santa’s Internet of Things wish-list

It is about time Old Saint Nick joined the Fourth Revolution and embraced the Internet of Things.

27.11.2018 / Internet of Things


How is IoT making a contribution to sustainable food production?

An interview with Cees Jan Hollander – Global Farming Expertise Manager, Danone

12.11.2018 / Internet of Things


How the M&A Landscape is evolving in IoT

Matt Stamp, partner at Acuity Advisors, recently joined us as a keynote speaker at our IoT Investor event ‘Seizing the IoT Opportunity’.

07.11.2018 / Internet of Things


Why now is a great time to invest in IoT

After four years into our journey as a VC specialising in IoT, we review our learnings and share insights into the market indicators that motivate us to expand our portfolio further.

30.10.2018 / Portfolio insights / Sentryo


Tough tech made easy is COOL

In our second instalment of our in-depth interviews series with founders of our portfolio companies, we talk to Laurent Hausermann – COO of Sentryo.

25.10.2018 / Generate Entrepreneur


Investing in New Entrepreneurs

For entrepreneurs seeking funding to expand their business, choosing the right investment partner is critical.

18.10.2018 / IoT events


Seizing the IoT Opportunity - Making IoT a reality for investors and industry

On the 2nd of October, Breed Reply and Newgate Communication hosted a landmark IoT Investor Event at Aviva's Digital Garage in London.

28.08.2018 / Portfolio insights / Senseye


From Baby Steps to Giant Leaps

In the first of a series of in-depth interviews with founders of our portfolio companies, we talk to Simon Kampa – CEO of Senseye .

25.07.2018 / IoT tips


Ten Top Tips for Creating a Knockout Pitch Deck

We share insights on the kind of content and delivery that gets us sitting forward and eager to engage with IoT entrepreneurs.

13.07.2018 / Internet of Things


The success of Industrial IoT depends on strong leadership

The media has broadly reported the consumer applications of IoT, but the truly transformative impact of IoT is being experienced most dramatically in industry.

06.07.2018 / Internet of Things


Why are AI and IoT perfect partners for growth?

IoT that is augmented and enhanced by machine learning is effectively multiplying the impact and benefit to those businesses who are adopting these complimentary technologies.

04.07.2018 / Internet of Things


IoT Insights from Wimbledon 2018

Wimbledon may well be a British institution – but the sport of tennis was one of the first to embrace smart tech at the heart of the professional game.

04.07.2018 / Internet of Things


Smart Partners: AI and IoT

Emanuele Angelidis presents insights on how converging technologies create value for progressive businesses.

30.06.2018 / Internet of Things


Creating a High Impact IoT transport business model

We believe IoT entrepreneurs need to ask themselves a central question: Am I meeting a genuine market need? 

19.06.2018 / Startup funding


Five factors for start-ups to focus on when evaluating an investment partner

It's a big step to take the plunge and look for outside investment in your early-stage business.  But it's an even bigger step to sign the deal.

18.06.2018 / Internet of Things


GOAL!!! – IoT is set to have a big impact on this year’s World Cup

Could there be any better time to take a look at how IoT technology is transforming the beautiful game?

14.06.2018 / Digital UK


UK confirmed as a global leader in tech investment

This year’s Tech Nation Report is hot off the press and gives a wealth of insight into the strength, breadth and depth of digital activity in the UK.

04.06.2018 / Internet of Things


Why the Industrial Manufacturing sector is leading the charge in IoT adoption

Business to business (B2B) applications are set to create more value from the Internet of Things than pure consumer (B2C) applications.

02.05.2018 / Internet of Things


Why IoT adoption demands fast payback

How are industrial IoT buyers are looking to realise the value of their investments?

01.05.2018 / Startup funding


Funding Options for Startups

We recently participated in a lively Twitter Q&A with our friends at TechWorld on raising money for startups. The debate covered many questions that are on the minds of many of the IoT entrepreneurs we meet. We've compiled some of our thoughts to share the insight.

09.04.2018 / Internet of Things


How the Internet of Things can transform post-Brexit supply chains

As the UK looks to global trade post-Brexit, the Internet of Things could provide fresh opportunities for British businesses, says Tim Stone of Breed Reply

14.03.2018 / The Breed Reply Network


In a Co-economy, Connection is Everything

Connected, collaborating, combined. That’s the power of the Co-economy and some of the key drivers that are powering the growth of The Internet of Things.

12.03.2018 / Internet of Things


The Breed Reply Difference – Active Operational Investment Explained

Breed Reply is no ordinary venture capital firm. We’ve looked closely at what separates successful Internet of Things start-ups from the also-rans and we’ve developed a model that gives our investee companies the very best chance of success.

26.02.2018 / Best in Breed 7


Pitching to Breed Reply

We are passionate about IoT and the impact we believe it can make, but what does it take to successfully pitch to Breed Reply?

01.02.2018 / Series A funding


How to have a successful Series A funding round

In 2017, one-third of our portfolio of 18 investee companies completed successful Series A funding rounds.

04.01.2018 / Transportation


What will be the impact of IoT on transport in major cities?

The Internet of Things will help redefine many aspects of both the private and public sector, none more so than transport.

22.11.2017 / UK News


The Budget is a chance to fire up the UK tech sector if the Government leads the way

Earlier this year, Theresa May described the UK technology industry as a “great British success story”.

13.11.2017 / Internet of Things


Smarter and faster – why manufacturers must embrace the Internet of Things

The manufacturing sector is seeing significant benefit from IoT - better machine performance, saving millions on energy and improving staff efficiency.

23.10.2017 / Internet of Things


The answer to the productivity riddle is already here with data, tech and IoT

The UK’s National Infrastructure Commission has identified the three Cs – Congestion, Capacity and Carbon – as holding back UK productivity.


The real smart answer to the energy crisis

nergy has been a constant topic of discussion over the last few months, accelerated by the war in Ukraine and the demand for countries to move away from Russian oil and gas. The energy crisis we are facing now – with prices skyrocketing – is another (albeit alarming) flare-up of the energy crisis born in the 20th century driven in part by poorly thought-out government energy policies.  Energy savings are vital to get to a net zero carbon position by 2050.


The City of the Future

The opening of the new Elizabeth Line has been met with great excitement in London. The culmination of a 15-year project costing almost £20 billion. It is one of the biggest railway infrastructure projects in Europe and is one of the largest single investments ever undertaken in the UK.