Keyword

Proximity Commerce

Proximity Commerce

Best Practice

The next generation of a smart multi-channel commerce

Proximity Commerce is the vision of Reply of how purchases will be made in the future, with a solution that supports a personalized and innovative purchasing experience: from contextualized marketing communications and the ability to ‘virtualize’ and manage loyalty cards, to mobile payments, using networked devices and objects; this is the full deal.

The next generation of a smart multi-channel commerce 0

02.02.2016 - 03.02.2016 / Munich

Event

LOCA Conference 2016

Open Reply and Profondo Reply take part in the LOCA Conference on Location Technology and Service in Retail, Logistics, Aviation & Travel, taking place in Munich from 2nd to 3rd February 2016.

09.09.2015 - 10.09.2015 / London

Event

Future Retail Strategies Congress 2015

Glue Reply will take part in Future Retail Strategies Congress 2015, an event ​taking place in London at Hilton London Canary Wharf Hotel. The event will be dedicated to explore the strategies crucial in building an exceptional retail brand.

Proximity Commerce

Best Practice

The Digital Customer: the case for Proximity Commerce

Proximity Commerce assumes that the business has a digital transformation strategy that is customer centric. Here the business understands the need to go to the customer. It buys into the fact that digital disruption is about people and what they want. Competitive advantage comes from understanding what customers expect and delivering against this.

30.06.2014

News & Communication

CNH's Industrial Village offers innovative and customised experiences for visitors thanks to Hi engage

The Industrial Village selected Hi engage, Reply’s proximity and contextual marketing solution, to develop innovative and customisable visitor experiences to the Historical Gallery.

PROXIMITY COMMERCE

Best Practice

Long live "Proximity Commerce"!

Proximity Commerce™ is when the customer has full control of when they make their purchasing decision, whether at home, online or on the go and whom they choose to involve. The retailer that enables this ‘conversation’ will better understand their customers’ needs and build long-term relationships. It is Reply’s vision of how technology can enable the retailer to have a genuine understanding and connection with each customer thus building loyalty over a period of time across many purchases.

Best Practice

Retail in the heart, Technology in the head

Glue Reply is passionate about retail and its solutions are driven by three simple principles: Keep it simple, drive value, and execute well. Three principles that are at the heart of Retail... We are at the beginning of a Retail revolution, where the customer is driving the service they want, the provenance they expect, the products they like and how they want to engage with us.

05.07.2012

Event

Reply Xchange 2012

Reply organised the first Reply Xchange UK in London. The event was addressed to Reply’s customers and held on 5th July.