Thanks to its proprietary Contextual Marketing platform,
Concept Reply supports the companies that want to communicate with their customers digitally and innovatively. Every event, show, exhibition o single monument or work of art could become an engaging, unique and personalized experience.
Simply getting close to an art piece or any other Point of Interest and you could immediately get on your smartphone the history or any additional information about it in a variety of media, text, audio or video. Your phone or tablet will automatically recognize the context and receive the information.
This is possible thanks to Concept Reply Contextual Marketing platform and the installation of special beacons (Ultrasound or Bluetooth Low Energy) capable of transmitting unique codes that the smartphones and tablet can detect and decode.
A new way of experiencing and understand art, of engage in a situation and not being overwhelmed by info. This way it is possible to build your own itinerary, send message to the visitors, and engage users during all along their experience.
All contents discovered will be available on the mobile after the event for a limited time or permanently.