• about reply
Hi Engage Logo
Menu
  • ABOUT US
  • WHAT WE DO
  • CONTACTS
    • about Reply
    Hi Engage Logo
    Focus On

    Service

    Hi engage for Broadcasters

    FOCUS ON: HI Engage, Solution, What we do,
    Broadcasters

    Second Screen it is a Reality

    Research shows most owners of Tablet or Smartphone uses these while watching TV. We can no longer speak about a trend but a behavior becoming more popular among consumers. We cannot ignore this evolution and it’s imperative we rethink the logic behind customer engagement.

    Second screen applications could be useful to understand the context but are vital to improve the customers’ engagement and reach them with personalized, relevant messages.

    Through the second screen, we are able to provide the viewer additional content compared to the traditional advertising. Through these technics, it is possible to increase the effectiveness of an advertising campaign or a TV program. In addition, we can accurately measure the results of such campaign and open a direct communication channel between brand and consumer.

    Concept Reply has developed a Contextual Marketing platform that allows, thanks to a proprietary technology, to tag audio/video content that can be broadcasted through a variety of media beyond TV (Web, Digital Signage, Radio, Cinema, etc.). When the consumer interacts with such content, the tag serves as a trigger to open the channel of communication with the user so that the conversation could be contextual and relevant in addition of being personalized.

    RELATED CONTENTS

    Customer Engagement

    Brochure

    Hi engage brochure

    ​Hi engage enables brands to open a new, digital and personal channel of communication with their customers.

    Hi engage accompanies the customer in its purchasing journey from first advertising stimulus to the in-store experience.

    Download the brochure!

    Customer Experience

    Case Study

    New Experience for i-Kandinsky

    i-Kandinsky is the solution developed by Concept Reply for Giunti Arte in partnership with the Fondazione Palazzo Blu, that allows the visitors to experience the exhibition in a way that goes well beyond the ordinary audio guide. The application can be download free of charge from the Apple Store and Android Market. With i-Kandinsky, Giunti Arte has opened up a compelling new dimension to the exhibition and enabled visitors to ’customise’ their experience.

    New Experience for i-Kandinsky 0

    Customer Engagement

    Case Study

    Lancia InteracTV, the app that rewards those who watch TV

    Watch our favorite TV show, note the presence of a brand name familiar to you and in a moment receive directly on our smartphone many different contents dedicated to you right from that brand. It’s not science fiction but a very real novelty of this these days. Lancia proudly presents the world premiere of the Italian market.

    Lancia InteracTV, the app that rewards those who watch TV  0
     
     ​​
     
     
    Reply ©​​ 2023​ - Company Information -
     PrivacyCookie Settings ​
    • About Reply​ ​​
    • Inves​tors​​
    • ​ Newsroom
    • Follow us on
    • ​
    ​
    • ​About Hi engage
    • Privacy & Cookies Policy
    • Information (Client)
    • Information (Supplier)