Sunday April 27th at the Industrial Village in Turin during the History and Glory Event, the Historic Gallery with its legendary industrial and military vehicles has engaged visitors in a new and interactive experience.
Industrial Village App is the solution developed by
Concept Reply for
CNH Industrial Village.
Thanks to a mobile application and its proprietary hardware (beacons) Concept Reply has enabled the innovative fruition of informative content (Pictures, Audio, Video and Text) specifically designed for the Museum. Concept Reply has provided the ideation, the design, the original graphics, the hardware, the software and the installation in an end to end solution. Differently from traditional audio guides, Industrial Village App, enables visitors’ smartphone to receive specific content relative to the vehicle he/she is closest to. The user must do nothing other than get close to the point of interest. Nothing else and the content will "magically" appear on the smartphone.
This is made possible by Concept Reply proprietary technology that uses (Bluetooth Low Energy and Ultrasound) beacons placed next to the vehicles. The beacons are capable of interacting with the application running on the smartphone, localize the visitor and show the content (Pictures, Audio, Video and Text) relative to that vehicle. Contents are a much enhanced version of what normally available in printed signs next to the vehicle thus making the experience of the visit exciting and complete. Once the content is received it remains in the application so that the visitor can take home and live again his/her experience, research the contents, share it with others anywhere.
Industrial Village is available for
Android operating systems and is downloadable from the official application stores. At the entrance of the gallery a QR code is available to quickly get to the link to download the application.
Concept Reply, using beacons of two different technologies has made this application available for the widest range of devices on the market today. This implementation is distinctive in the Italian market.