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The research carried out by Portaltech Reply in conjunction with eDigitalResearch, highlights how online purchases made on mobile devices have quadrupled over the past two years.
The wide use of smartphones, combined with the increasing number of mobile applications, has accelerated mobile commerce (m-commerce), confirming a real revolution in the way that consumers are buying and surfing the net.
Results showed that in the UK, online purchases made on mobile devices have quadrupled over the past two years, with 64% of the total sample interviewed claiming they had used their smartphone to buy a product.
There was also an increase in usage among the smartphone owners interviewed: of the number using their own device to consult websites (some 84%), a third did this on a daily basis, while three quarters did it to obtain information about products.
Mobile shopping is now well-entrenched and growing, as proven by the fact that almost half (44%) of the sample owning a smartphone claimed that their internet use, via their own device, would increase over the coming months; while a third were sure that they would make a purchase.
To download a copy of the white paper please click here: mCommerce research