Case Study

Audi Cloud Service brings security and flexibility into harmony

With a new application, the automotive manufacturer Audi simplifies cloud usage for its internal teams and ensures consistent security, compliance, and quality standards across the group.



The challenge

Keeping cloud activities on track without overly restricting individual teams.

The scenario

Secure in the cloud
across the group

Audi, Bentley, Lamborghini, Ducati - all these brands are part of the Audi Group. Each of these globally active companies collects, analyzes, and exploits countless data in the cloud every day. That's why the car manufacturer was looking for a solution that would not only make it easier for the different brands to implement and manage their cloud activities, but also ensure the same security, compliance, and quality standards across the group. However, to preserve diversity and the associated innovative strength within the group, the new solution should not restrict the teams any more than absolutely necessary.

The solution

The Audi Cloud Service

Today, thanks to Storm Reply's support, the Audi Group benefits from a fully automated, serverless tool for providing AWS accounts: the Audi Cloud Service. The different companies can now select the cloud offerings they need from a defined product catalog - but they can also conveniently customize them to their needs if required. The perfect balance of freedom and standardization. Combined with comprehensive identity and authorization management, SSO functionality and central monitoring, this enables consistency in security, compliance, and quality standards to be enforced across the entire Audi Group when using the cloud.


The collaboration

Like Managed Services - just more

The development of the Audi Cloud Service was part of a long-term collaboration between the car manufacturer and Storm Reply. The cloud experts not only support Audi with classic managed services, but also accompany the group on its complete cloud journey with a wide-ranging concierge service. For example, Storm Reply takes care of the expansion of the existing Image Factory, an automated environment used to create, configure and deploy software images or virtual machines (VM images). The focus is always on the continuous further development of all services to enable Audi to make optimum use of the cloud on an ongoing basis.

The results

Growing AWS environment

With the new Audi Cloud Service, the carmaker was able to promote secure and convenient cloud usage across the group - without restricting the freedom of individual teams too much. And so, the Group's AWS environment is growing steadily. By 2023, Audi already counts:


More AWS accounts compared to 2018


Successfully implemented projects


Active users


The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segments. The brands Audi, Bentley, Lamborghini and Ducati produce at 21 locations in 12 countries. Audi and its partners are present in more than 100 markets worldwide. In 2022, the Audi Group delivered 1.61 million Audi brand cars, 15,174 Bentley brand cars, 9,233 Lamborghini brand cars and 61,562 Ducati brand motorcycles to customers. In the 2022 fiscal year, the Audi Group generated an operating profit of €7.6 billion on revenue of €61.8 billion. More than 87,000 people worked for the Audi Group worldwide in 2022, including more than 54,000 at AUDI AG in Germany. With its attractive brands as well as new models, innovative mobility offerings and pioneering services, the Company is systematically continuing on its path to becoming a provider of sustainable, individual premium mobility.


Storm Reply is specialized in the design and implementation of innovative Cloud-based solutions and services. Through consolidated expertise in the creation and management of Infrastructure as a Service (IaaS), Software as a Service (SaaS), and Platform as a Service (PaaS) Cloud solutions, Storm Reply supports important companies in Europe and all over the world in the implementation of Cloud-based systems and applications. Storm Reply is AWS Premier Consulting Partner.