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Tesco Hudl

Case Study

Customising Android to new levels: the creation of the Hudl tablet for Tesco

Open Reply’s contribution, as a strategic development partner with deep expertise on Android has been essential to the success of the project, with the team working closely with Tesco, from interface design through to software customisation.

FOCUS ON: Android, Mobile, Mobile & Wireless, Retail & Consumer Products, Tesco Hudl, Digital Experience,
Customer: Tesco
Customising Android to new levels: the creation of the Hudl tablet from Tesco (pdf)
Tesco

Open Reply has been working with Tesco as one of the key partners in the creation of the Hudl Tablet, which marks another significant step towards the retailer’s vision of the future – to be an outstanding international retailer in stores and online. Tesco is deadly serious about taking its online presence to new levels in the digital space, which will enable it to fend off competitors like Amazon and Google and go on a digital journey with its customers.

Tesco chose Open Reply as a strategic development partner to work on a number of areas:

  • To customise Hudl’s Android Operating System and adapt it to work on the tablet and deliver the brand message
  • Create the ‘Over The Air’ update distribution system
  • Create the ‘Getting Started App’ which covers everything for the new user from hardware to software and how to customise internet safety settings

Open Reply

Open Reply is a Reply company that specialises in delivering creative and technologically innovative mobile brand and commerce solutions. From mobile web to native apps, on both smartphone and tablet, Open Reply fuses the best creative and technology to deliver conversations optimised for the mobile device that increase engagement and commerce conversions.

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REPLY MARKET RESEARCH HUB

Research

Hybrid Work

Digital and technology are reshaping the future of the employee experience: companies need to foster digital literacy and the skills of their employees. Innovative leaders, moreover, must integrate sustainability, digital and technology into corporate culture and identity. The evolution of organizations relies on new ways of working, including the collaboration between humans and AI-powered assistants.

The research explores the opportunities of new hybrid work models

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02.11.2021

News & Communication

Artificial Intelligence is fostering the evolution of Customer Experience

Reply’s new trend report which was conducted with the data-driven trend platform SONAR, shows up how Artificial Intelligence (AI) will play a crucial role in the continuous improvement of the future Customer Experience (CX).

Digital Experience

Research

Once again a Leader in Digital Experience Services

The market study "Providers of Digital Experience Services in Germany" carried by the market research company Lünendonk acknowledges Reply again as one of the top three leading full-service providers for digital experience services (DXS).

Once again a Leader in Digital Experience Services 0
 
 
 
 
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