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Tesco Hudl

Case Study

Customising Android to new levels: the creation of the Hudl tablet for Tesco

Open Reply’s contribution, as a strategic development partner with deep expertise on Android has been essential to the success of the project, with the team working closely with Tesco, from interface design through to software customisation.

FOCUS ON: Android, Mobile, Mobile & Wireless, Retail & Consumer Products, Tesco Hudl, Digital Experience,
Customer: Tesco
Customising Android to new levels: the creation of the Hudl tablet from Tesco (pdf)
Tesco

Open Reply has been working with Tesco as one of the key partners in the creation of the Hudl Tablet, which marks another significant step towards the retailer’s vision of the future – to be an outstanding international retailer in stores and online. Tesco is deadly serious about taking its online presence to new levels in the digital space, which will enable it to fend off competitors like Amazon and Google and go on a digital journey with its customers.

Tesco chose Open Reply as a strategic development partner to work on a number of areas:

  • To customise Hudl’s Android Operating System and adapt it to work on the tablet and deliver the brand message
  • Create the ‘Over The Air’ update distribution system
  • Create the ‘Getting Started App’ which covers everything for the new user from hardware to software and how to customise internet safety settings

Open Reply

Open Reply is a Reply company that specialises in delivering creative and technologically innovative mobile brand and commerce solutions. From mobile web to native apps, on both smartphone and tablet, Open Reply fuses the best creative and technology to deliver conversations optimised for the mobile device that increase engagement and commerce conversions.

RELATED CONTENTS

05.01.2021 / Companies Digest

Press Article

Creating Emotional and Unique Shopping Experiences with Digital Commerce

Susanne Zander, Partner at Syskoplan Reply and Reply “Digital Commerce” Communities of Practice Lead, explains why companies must embrace hyper-personalisation and 'micro-moment' technologies to ensure their e-commerce strategy is capable of successfully navigating the disruption of the Coronavirus. Read more in Companies Digest.

Digital Value Chain

Case Study

Legami and value chain innovation

Driven by digital innovation, consumers began asking for the physical store to take on a new meaning, a phenomenon that has necessitated a profound transformation on the part of retailers. Retail Reply proposed the best solution for Legami’s needs based on the Oracle Retail Xstore Point of Sale suite.

Legami and value chain innovation 0

Digital Experience

Research

Leader in Digital Experience services

Reply is one of the leading full-service providers of Digital Experience Services (DXS), according to the first-ever industry survey of “Digital Experience Services providers in Germany” by the market research company Lünendonk.

Leader in Digital Experience services 0
 
 
 
 
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