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The spread of smartphones and the integration of new technologies for data exchange based on proximity, such as Near Field Communication (NFC), and/or over a short range, e.g. through Bluetooth Low Energy (BLE), are opening up fresh possibilities in mobile commerce. Mobile devices are becoming a fundamental enabling factor in the development of novel mobile-marketing, promotion, couponing, payment and after-sales services. All this has extremely important implications as a new generation of services emerges and new ecosystems, business models and value chains come to life. Developments are afoot that promise to change how new consumers decide what to consume, how they make purchases and payments, and how they communicate with service businesses. Key protagonists in this movement will be retailers, financial-services firms, telecommunications companies, utilities, terminal manufacturers and even new entrants and OTT operators. Reply supports all the main players in the processes of creating and delivering innovative mobile-commerce services. Our comprehensive mobile-commerce solution exploits our proprietary technology platforms and proven data-analysis expertise; it features the following components:
The hallmarks of Reply’s mobile-commerce offering include: