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Mobile Commerce

Best Practice

MOBILE COMMERCE: NEW FRONTIERS FOR BUSINESS

Retailers, financial-services firms, telecommunications companies, utilities and terminal manufacturers will be instrumental in the developments that change how new consumers choose what to consume, how they make purchases and payments, and how they communicate with service businesses over the coming years. Reply supports all the main players in the processes of creating and delivering innovative Mobile Commerce services.

FOCUS ON: Mobile, Mobile Commerce,

The spread of smartphones and the integration of new technologies for data exchange based on proximity, such as Near Field Communication (NFC), and/or over a short range, e.g. through Bluetooth Low Energy (BLE), are opening up fresh possibilities in mobile commerce. Mobile devices are becoming a fundamental enabling factor in the development of novel mobile-marketing, promotion, couponing, payment and after-sales services. All this has extremely important implications as a new generation of services emerges and new ecosystems, business models and value chains come to life. Developments are afoot that promise to change how new consumers decide what to consume, how they make purchases and payments, and how they communicate with service businesses. Key protagonists in this movement will be retailers, financial-services firms, telecommunications companies, utilities, terminal manufacturers and even new entrants and OTT operators. Reply supports all the main players in the processes of creating and delivering innovative mobile-commerce services. Our comprehensive mobile-commerce solution exploits our proprietary technology platforms and proven data-analysis expertise; it features the following components:

  • Mobile Wallet

    Much more than a simple app, a mobile wallet integrates with the payment networks, CRM systems, in-store infrastructure, and marketing channels. Mobile wallets provide structured data for customer analytics and customer insight.
  • Mobile Couponing & Loyalty

    Through our digital promotion & couponing platform linked to a mobile wallet, Reply backs business by enhancing customer engagement and redefining their customer journey. Reply’s mobile-couponing solution drives better sales performance through context-sensitive, profiled offers and improves customer loyalty and retention. Discount policies can be tailored for different points of sale, product types and customer profiles, thus encouraging impulse buying while supporting cross-selling/up-selling efforts.
  • Mobile Marketing

    By exploiting proximity marketing and geofenced marketing & advertising techniques, Reply enables companies to create real-time, targeted, context-sensitive marketing campaigns based both on the customer history and on information available in real time. We exploit the potential of technologies like the beacons that allow customer behaviour in physical shops to be analysed in real time.

mobile_commerce_img.png 0

The hallmarks of Reply’s mobile-commerce offering include:

  • experience in the field, alongside the main players in Italy and overseas, in developing mobile-marketing / mobile-engagement, mobile-payment, mobile-couponing and mobile-loyalty solutions
  • expertise in implementing solutions using integrated remote-commerce (e.g. cloud wallet, location-based and BLE) and/or proximity (NFC, host card emulation, QR code and audio beacon) technologies
  • existing Reply solutions and platforms for mobile wallets, mobile marketing, mobile couponing, mobile payments (proximity, remote, and mobile POS), mobile loyalty, and data analysis enabling rapid, effective implementation of end-to-end processes
  • proven experience in devising and implementing advanced solutions that reach customers both in digital contexts and in-store.

RELATED CONTENTS

Mobile app

Case Study

APPETIE: Corporate catering in an App

CIRFOOD, one of the leading Italian companies in collective and commercial catering and welfare services, with the support of Technology Reply, has made the strategic decision to enhance its digital services dedicated to corporate catering by adopting Appetie.

APPETIE Corporate catering in an App 0

TikTok

Case Study

#TAPANDMOVE CHALLENGE

With the support of Triplesense Reply, Skrill and AC Milan decided to run the campaign on TikTok, the leading destination for short-form mobile videos.
TikTok, the social media phenomenon of the past year, includes challenges as one of its top trends, and Triplesense chose to launch a challenge using the funny and easy-to-follow hashtag #TapAndMove.

#TAPANDMOVE CHALLENGE
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The Power of Conversation

Best Practice

Dive into the world of conversational interfaces

Chatbots, virtual and voice assistants, and robots are a powerful communication asset, an expression of the brand’s personality and a tool to create emotional bonds with customers and employees. The Reply conversational-first approach would allow for a holistic, top-down perspective of a customer's entire digital landscape, embracing the next digital revolution, enhancing brand safety and dramatically boosting efficiency and customer satisfaction.

Dive into the world of conversational interfaces 0
 
 
 
 
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