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The fundamental relaunch of the Miles & More App and its backend services was intended to support not only the changed requirements of mobile use in the travel context, but also the reorientation of the business model from a pure frequent flyer programme to a bonus programme.
The project is also an important pillar in the digital change process for the entire company and a trailblazer in terms of agile working processes.
The complex corporate structures entail high stakeholder involvement and the complex backend and system landscape requires broad technical expertise. Since the project ultimately revolves around an airline and miles are essentially being treated as currency, extremely high security and quality standards had to be met.
As one of the world’s leading airlines with the largest frequent flyer and rewards programme in Europe, the customer's standards for the project in terms of both design and brand management were equally high.
Open Reply is a Reply Group company specialised in digital transformation, mobile solutions and networked platforms. The company offers cross-industry consulting services and conceptual design, creation, development of solutions based on mobile technology with the aim of strengthening the customer’s market position in the long term through a state-of-the-art digital experience.