Portaltech Reply is the Reply Group company that specializes in consulting, concepting and implementing projects in the field of digital commerce. Since 2000, Portaltech Reply has realized Europe-wide projects for well-known customers with SAP Commerce, Shopware and Headless solutions. In addition, Portaltech Reply focuses on ongoing data and test-driven optimization of user experience and business performance of digital commerce solutions and portals. Technologies and methods from UX, Experimentation and Personalization are set in place in cooperation with providers such as Optimizely, Dynamic Yield and Contentful.