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Portaltech Reply is the leading hybris Partner with offices in London, Chicago, Milan and Dusseldorf. Portaltech Reply is the Reply group company specialising in the provision of eCommerce implementation and Multichannel consulting services. The company has gained substantial experience in eCommerce since inception in 2000 by working on some of Europe’s largest ecommerce and MultiChannel retailing projects. Portaltech Reply is dedicated to hybris technology and is the world’s most experienced and respected implementation partner with Platinum Elite status and winner of 3 Global Partner of the Year award.
The evolution of markets and technologies is increasingly driving companies to merge physical and virtual realities in order to engage customers and to guarantee a unique shopping experience. In order to compete effectively in a highly mobile, highly connected world,
retailers need to create a consistent experience across physical and digital touch points to put the customer at the heart of the business.
Customers expect to be able to shop at anytime and anywhere via a number of different channels: web, mobile, physical store etc. Companies must respond to this demand by providing a consistent, well designed experience to the customer regardless of the channel being used.
The pace of innovation in the commerce space is accelerating. Just few years ago it was not possible to pay with a smartphone, now it is reality. Retailers must respond to this and future developments.
The primary challenge traditional retailers face is the adjustment of mentality required to change from a bricks and mortar focused approach to a dynamic
multi-channel one. Implementing a multi-channel strategy requires full business digital transformation, it is not the case that channels can be added without significant organizational change.
Retailers today face a number of unique challenges when it comes to engaging and selling to customers across online and offline channels. Customers are multiple device users. They expect to research and buy online using pc, mobile or tablet device, or buy in physical stores, buy online and pick up product in store, buy in store and receive at home, interacting whenever and wherever they want with a consistent brand awareness.
Retailers have complex requirements: management of
multiple multi-language sites, ensuring a
homogeneous shopping experience across multiple channels, providing customers with in-store and click and collect functionality. All come together into the
requirement for a flexible, extensible solution.
hybris Commerce Accelerator enables organizations to deliver efficiently a superior online experience to their customers. It delivers the functionality and business tools organizations need for fast, effective implementation and provides full scalability and
flexibility for growth. The hybris Commerce Accelerator allows organizations to deploy a fully integrated, truly multi-channel commerce solution on day one in order to deliver the shopping experience that customers are demanding. The hybris Commerce Accelerator enables organizations to build a future-proof multi-channel commerce solution. It has all the functionality and business tools necessary to create an engaging customer experience, improve customer conversion, and simplify management. Built on the hybris Commerce platform, it allows retailers to extend functionality as and when they need to.
Portaltech Reply has extensive experience in implementing B2C ecommerce solutions.
Portaltech Reply implements hybris B2C Commerce Accelerator to align retailers’ business to their customers with the industry’s most modern multi-channel commerce solution:
Portaltech Reply implements hybris using a unique methodology along with industry best practices, providing solutions on time, to budget and at a fixed price. Project success relies on:
Portaltech Reply use out-of-the-box functionality where possible, a quick, efficient and low risk approach.