Offering

Omni-channel Commerce

Reply is a leader in eCommerce and omni-channel solutions delivery for the world’s biggest retailers and producers of goods. Reply covers all retailer and wholesaler needs, utilising its skill set in strategy planning, technology architectures and implementation. For these customers, Reply has built successful ecommerce solutions and effective omni-channel strategies to blend and synchronise the digital and physical experiences for the end consumer.

Reply’s solutions implement both B2B and B2C scenarios and let retailers and producers define an end-to-end strategy from the digital to the physical: starting with marketing, promotions, digital couponing and consumers’ social engagement, underpinned by strong and effective management of products, orders and catalogues, Reply enables clients to offer their customers a unique shopping experience and to do business the way they expect to. In order to realise a true omni-channel retail environment, our strategy allows retailers to put customers at the centre, ensuring a personalised and contextualised experience across all the channels.

Reply will help you to define and implement the most suitable omni-channel commerce approach for your business.

Capri Group

Case Study

Here and everywhere. Now or never.

The Capri Group, owner of the well-known fast fashion brands characterised by high growth potential - Alcott and Gutteridge - is taking on, with Retail Reply’s support, an innovative digital transformation process. This process puts Artificial Intelligence at the service of the Retail world and integrates the gradual nature of a scalable approach to the vision of a multi-channel oriented future.

Reply Voice Commerce

Best Practice

Conversational Commerce Extension for SAP Customer Experience

Customers are looking for new, interactive buying experiences and offers geared to their needs. At the same time they want to make the replenishment process as efficient as possible, especially when it comes to every day products. With Reply Voice Commerce, Syskoplan Reply has developed an extension for SAP Customer Experience that precisely addresses this need for simplification, and with which language can be used as a natural communication medium.

Digital Commerce

Best Practice

Experimentation:
The next Business Transformation

Data-driven experimentation is the key to more
growth in digital commerce. Portaltech Reply
knows why testing in the digital age is so
important.

Experimentation The next Business Transformation 0

Dark Store Picking for e-Commerce

Digitail s.r.l., the Coop Alleanza 3.0 affiliate company, has adopted the SideUp Reply Pick&Pack solution in support of its new EasyCoop.com e-commerce food service.

Dark Store Picking for e-Commerce 0

23.05.2018 - 25.05.2018 / Barcelona

Event

Dynatrace Perform Europe 2018

Blue Reply takes part at the Dynatrace Perform Europe 2018 event, a European conference focused on discovering and reinventing digital performances through moments of training, sharing with a talk by Dynatrace customers and partners.

Case Study

How to be successful on Amazon? Get a load of your reviews!

The creative agency of Reply, Bitmama, and the data driven marketing company Like Reply work together for a 360° strategic consultancy dedicated to the Amazon world.

How to be successful on Amazon? Get a load of your reviews! 0

30.05.2018 - 31.05.2018 / Milan

Event

NetComm Forum 2018

Reply, with its network of companies focused on eCommerce, digital retail and digital transformation, takes part in Netcomm Forum 2018. Two days dedicated to business, training and networking to grow your business.

Empathy Marketing

Best Practice

Empathy Marketing: are we leveraging intuitive data?

The evolution of customer engagement was such that it evolved from brands deciding the content of the marketing campaigns to a two-way communication between the customer and the Brands. Portaltech Reply has established an Innovation Lab to support their clients in the next step of this evolution: leveraging intuitive data in real-time for a more empathetic marketing strategy.

Empathy Marketing are we leveraging intuitive data? 0

Digital Commerce

Best Practice

Reply Commerce Button

Even an unspectacular purchase of everyday things can be turned into a new and exciting buying experience: with the Reply Commerce Button.

Reply Commerce Button 0

26.10.2017 - 28.10.2017 / Hamburg

Event

eCommerceCamp 2017

Portaltech Reply is hosting on 26-28 October 2017 the first eCommerceCamp in Hamburg. This event is organized in the style of a web 2.0 barcamp and invites operators, developers and integrators of online shop systems.

07.11.2018

Research

HYPE BEASTS, UNBOXING AND PRODUCT DROPS
THE RISE OF SOCIAL COMMERCE

Social Commerce, customer journeys that start on social media platforms such as Facebook and Instagram, are predicted to grow to $165bn by 2021. Portaltech Reply was keen to lift the lid on this new shopping phenomenon, to find out what the British public thinks of purchasing products either directly or indirectly through social media channels.

FIND OUT ALL THE INSIGHTS

HYPE BEASTS, UNBOXING AND PRODUCT DROPS
THE RISE OF SOCIAL COMMERCE 0

05.10.2017 / London

Event

Internet Retailing Conference

Data Reply is attending the Internet Retailing Conference, taking place in London on 5 October. The Conference is dedicated to the trends and challenges affecting multichannel retail and eCommerce.

Multi-country eCommerce

Case Study

Multi-client, multilingual E-Commerce

Erwin Müller (EM) Group is a global B2B mail order provider of hotel and catering supplies. To meet increased demands in terms of reliability, functionalities, scalability and mobile shopping, EM Group planned a fundamental change of the shop systems and their Enterprise Resource Planning (ERP) systems. Portaltech Reply accompanied EM Group in this process as technical implementation and consulting partner. With Pulsiva the first brand has already been launched successfully on Shopware basis.

Multi-client, multilingual E-Commerce 0

SAP Hybris suite

Case Study

P&O Ferries: new SAP Hybris multichannel commerce platform

P&O Ferries, the UK's leading ferry company with routes connecting the UK to France, Belgium, Holland and Ireland, has selected Portaltech Reply as the partner to assist in replace its existing eCommerce platform for Tourist business with the SAP Hybris Multi-Channel Commerce Suite.

P&O Ferries new SAP Hybris multichannel commerce platform 0

Ecommerce Management

Best Practice

Oracle Commerce Cloud & Technology Reply Back Office Commerce

Technology Reply introduces the integration between Oracle Commerce Cloud and Technology Reply Back Office Commerce, a full cloud platform capable of providing end-to-end management of all e-Commerce processes for the retail and large retail markets.

Oracle eCommerce Solution

Case Study

Euronics: The New Ecommerce Portal Signed by Reply

Technology Reply is the first certified Italian partner Oracle OPN Specialised Platinum Partner. After successfully achieving the previous objective of the project Euronics Italia, assigned to them in 2014, four years later it assumes again the leadership of the new great path undertaken by Euronics Italia to bring his E-commerce to a next level.

Euronics The New Ecommerce Portal Signed by Reply 0

09.06.2017 / Ahaus/Germany

Event

Shopware Community Day 2017

Portaltech Reply is exhibitor on the Shopware Community Day 2017, on 6 June, 2017 in Ahaus/Germany. This is the place to be for eCommerce enthusiastics from all over Europe to lay the foundation for a new Age Of The Customer. Come and meet exciting personalities from every walk of expertise and and prepare yourself for the future of customer-centric retail.

Multi-Country eCommerce

Case Study

Portaltech Reply helps Long Tall Sally grow further

Long Tall Sally wanted to launch and manage multiple sites through a new platform that was going to be easier to maintain and required less training than is often required when integrating disparate technologies. The new ecommerce system needed to support a multilanguage, multi-currency website to support its long term aims to build the brand globally.

Portaltech Reply helps Long Tall Sally grow further 0

10.05.2017 - 11.05.2017 / Milan

Event

Netcomm Forum 2017

Reply, with its network of companies focused on eCommerce, takes part in Netcomm Forum 2017. The Reply’s dedicated area, within the event, called “Reply Ecommerce Experience” is an agile and innovative ecosystem in which experience Reply’s solutions for eCommerce.

21.03.2017 - 22.03.2017 / Regensdorf/Zurich

Event

SAP Airline Innovation Summit 2017

Portaltech Reply, the Reply Group company specialising in providing eCommerce implementation and multichannel consulting services, takes part in SAP Airline Innovation Summit 2017 on March 21-22, 2017 at the premises of SAP Switzerland in Regensdorf (Zurich).

18.05.2016 - 19.05.2016 / Milan

Event

e-Commerce Forum 2016

Reply takes part in the XI edition of e-Commerce Forum through subsidiaries of the Reply network which focus and work in the eCommerce sector. Reply eCommerce Experience - a complete ecosystem, flexible and innovative to make your eCommerce dreams come true - becomes a tangible and testable reality with live demos of apps and innovative solutions implemented in the eCommerce ecosystem.

16.02.2016 / ecommerce

News & Communication

SAP Hybris awards Portaltech Reply “Global Service Delivery Partner of the Year” for its end-to-end service management

Portaltech Reply, the Reply Group company specialising in providing eCommerce implementation and Multichannel consulting services, was recognised as Global Service Delivery Partner of the Year, by SAP Hybris, a leading provider of omni-channel commerce software, during the SAP Hybris Summit 2016, held in Munich from 15th to 18th February 2016.

03.02.2016 / ecommerce

News & Communication

Portaltech Reply and SPAR ICS for Hervis: new Customer Engagement and Commerce platform

Portaltech Reply, the Reply Group company specialising in consulting services for multi-channel eCommerce strategies and solutions, has partnered with SPAR ICS, the group-wide assessed IT service centre of SPAR Austria Group, to provide to Hervis, a SPAR brand leader in sports apparel and equipment, a new ecommerce omni-channel platform.

Retail

Best Practice

hybris Commerce Accelerator

Portaltech Reply implements hybris B2C Commerce Accelerator enabling retailers to reach customers with the industry’s most modern multi-channel commerce solution.

02.02.2016 - 03.02.2016 / Munich

Event

LOCA Conference 2016

Open Reply and Profondo Reply take part in the LOCA Conference on Location Technology and Service in Retail, Logistics, Aviation & Travel, taking place in Munich from 2nd to 3rd February 2016.

09.09.2015 - 10.09.2015 / London

Event

Future Retail Strategies Congress 2015

Glue Reply will take part in Future Retail Strategies Congress 2015, an event ​taking place in London at Hilton London Canary Wharf Hotel. The event will be dedicated to explore the strategies crucial in building an exceptional retail brand.

04.09.2015 / Ahaus

Event

Shopware Community Day 2015

Portaltech Reply participates in the Shopware Community Day 2015, taking place on 4th September 2015 in Ahaus, Germany. The Shopware Community Day is the central event for the who-is-who of eCommerce and users of the Shopware platform.

B2B Online Shop with Shopware

Case Study

Faster, international and perfectly integrated

With the new B2B Shop System Hirschmann extends the business globally
Portaltech Reply realized the B2B online shop for Hirschmann Automotive, creating a sustainable e-commerce platform. Existing business processes have been integrated, internal processes are optimized, the customer service has been enhanced and the right steps were taken to develop the international business.

Faster, international and perfectly integrated 0

hybris for Retail Industry

Best Practice

Product Information Management done right

To counter the competition from online vendors and simultaneously expand the traditional strengths of its own business model, over-the-counter retail has to break new ground. Portaltech Reply has therefore developed a Product Information Management (PIM) platform based on hybris to optimise product management and sales processes, while allowing for the integration of different locations and partners as well as comprehensive marketing activities. The solution has successfully been deployed to assist an association of furniture retailers faced with local competition and the pressures associated with Digital Transformation.

14.04.2015

News & Communication

SAP Hybris and Portaltech Reply to Build Specialised Omni-Channel Customer Engagement and Commerce Solution for Airline Industry

hybris software, an SAP company, today announced it has partnered with Portaltech Reply, an ecommerce implementation and consulting specialist, part of Reply, to build a specialised omni-channel customer engagement and commerce solution for the airline industry.

21.04.2015 / Milan

Event

e-Commerce Forum 2015

Reply participates, for the second year running, in the e-Commerce Forum 2015, to be held in Milan on 21 April 2015. In this tenth edition of the Forum, Reply will have a presence in the plenary session, in two dedicated workshops as well as in the exhibition area, with a dedicated stand.

Proximity Commerce

Best Practice

The Digital Customer: the case for Proximity Commerce

Proximity Commerce assumes that the business has a digital transformation strategy that is customer centric. Here the business understands the need to go to the customer. It buys into the fact that digital disruption is about people and what they want. Competitive advantage comes from understanding what customers expect and delivering against this.

23.02.2015 - 25.02.2015 / Vienna

Event

etailment Vienna

Profondo Reply will participate in the etailment event from 23 to 25 February 2015 in Vienna. etailment Wien is a three-day specialist event that addresses the current challenges and developments in ecommerce across all industries.

30.06.2014

News & Communication

CNH's Industrial Village offers innovative and customised experiences for visitors thanks to Hi engage

The Industrial Village selected Hi engage, Reply’s proximity and contextual marketing solution, to develop innovative and customisable visitor experiences to the Historical Gallery.

eCommerce Replatforming

Case Study

Lavazza: SAP Customer Experience eCommerce replatforming

Portaltech Reply implemented a replatforming project on the SAP Customer Experience B2C platform for Lavazza’s eCommerce website, in a multichannel perspective.

Lavazza SAP Customer Experience eCommerce replatforming  0

Ecommerce specialists

Award

AWARD-WINNING ECOMMERCE SOLUTIONS

100% dedicated to hybris and working with this technology since 2007, ​​Portaltech Reply is hybris Platinum Elite Partner and has been named "Global Partner of the Year" three times. The hybris development teams are structured with a mix of hybris expert developers, hybris UI developers, technical architects and highly skilled hybris delivery managers.

PROXIMITY COMMERCE

Best Practice

Long live "Proximity Commerce"!

Proximity Commerce™ is when the customer has full control of when they make their purchasing decision, whether at home, online or on the go and whom they choose to involve. The retailer that enables this ‘conversation’ will better understand their customers’ needs and build long-term relationships. It is Reply’s vision of how technology can enable the retailer to have a genuine understanding and connection with each customer thus building loyalty over a period of time across many purchases.

23.04.2014 / Research & Infographics

Research

The Challenges of Realising a True Multichannel Vision

Portaltech Reply and eDigitalResearch have once again undertaken this important piece of research to understand how the market has changed and what more needs to be done to help retailers better achieve their multichannel vision.

Omni-channel commerce

Best Practice

END-TO-END ECOMMERCE

Reply delivers a seamless and relevant buying experience – for consumers or businesses – with end-to end commerce solutions. Our omni-channel commerce solutions can help clients to satisfy the demands of “always-on” consumers as well as increasingly complex business requirements.

Hi Reply

Brochure

Proximity Commerce

Proximity Commerce is the vision of Reply of how purchases will be made in the future, with a solution that supports a personalized and innovative purchasing experience: from contextualized marketing communications and the ability to ‘virtualize’ and manage loyalty cards, to mobile payments, using networked devices and objects; this is the full deal.

07.04.2014

News & Communication

Costco selects Reply and hybris to implement its new international ecommerce site

Reply and hybris software, an SAP company and the world’s fastest-growing commerce platform provider, today announced that they have developed and delivered Costco Wholesale Corporation’s new international ecommerce site, Costco.com.mx.

Omni-channel Commerce

Case Study

The Best of Both In-store and ecommerce Technologies

Portaltech Reply closely supported SPAR ICS in the implementation and customisation of the functionality of the new ecommerce platform, based on SAP Hybris technology. Today, a truly flexible layout allows Hervis customers to enjoy a unique shopping experience.

DOWNLOAD PDF

The Best of Both In-store and ecommerce Technologies 0

03.04.2014 / Computerworld UK

Press Article

Costco uses UK e-commerce model to drive international sales

This article discusses Costco’s new Mexico wholesale website designed and developed by Reply.

31.03.2014 / Parcel2Go

Press Article

Retailers must offer consistent customer experience

This article explores the latest consumer study from eDigitalResearch and Portaltech Reply.

31.03.2014 / Retail Times

Press Article

Two thirds of retailers now operate four or more customer touch points, survey reveals

This article features the last survey by eDigitalResearch and Portaltech Reply about Multichannel Shopping.

26.03.2014

News & Communication

Survey reveals almost two thirds of retailers now operate four or more customer touch points

A recent retailer survey from eDigitalResearch and Portaltech Reply has revealed that channel integration is proving increasingly difficult as more and more retailers turn multichannel in an effort to engage with their customers.

25.03.2014 / Multichannel Commerce

Research

The Challenges of Realising a True Multichannel Vision

Portaltech Reply and eDigitalResearch have once again undertaken this important piece of research to understand how the market has changed and what more needs to be done to help retailers better achieve their multichannel vision.

26.03.2014 - 27.03.2014 / Birmingham

Event

Internet Retailing Expo 2014

Portaltech Reply will take part in the Internet Retailing Expo 2014, that will be held in Birmingham on 26-27 March 2014.

Customer Engagement

Best Practice

Proximity Commerce: It's all about the Conversation

The evolution of multiple channels for traditional retailers has resulted in fragmented operations leading to a poor user experience. Reply has coined a new term "Proximity Commerce" which better describes how retailers should approach Omnichannel. The new term "Proximity Commerce" seeks to encapsulate where retail is heading and fit with how customers and technology are driving the agenda for retailers.

Proximity Commerce It's all about the Conversation 0

21.01.2014

Event

E-commerce in Italy

Portaltech Reply joined E-commerce in Italy, the first event between Operator and End-user Companies in Italy. The event was held in Milan on 21 January 2014.

31.03.2014 - 01.04.2014 / Mannheim

Event

SAP-Forum for Trade

Xpress Reply will be part of the SAP-Forum for Trade. Multi- and omni-channel, smartphones as shopping assistants, Big Data or Social Media Analytics shape the future of trade and retail.

25.12.2013

Press Article

Retail in 2014: Omnichannel shopping

Internet Retailing - Mark Adams, Partner at Portaltech Reply, speaks about 2014 trends in Multichannel Shopping.

28.10.2013

Press Article

Changing Trends in Multichannel Shopping

Mobile Payments World - This article features the annual survey by eDigitalResearch and Portaltech Reply about changing trends in Multichannel Shopping.

27.10.2013

Press Article

Study underlines evolving multichannel habits of smartphone users

New Media Knowledge - This article explores the latest consumer study from eDigitalResearch and Portaltech Reply on changing trends in Multichannel Shopping.

15.10.2013

Press Article

Smartphone owners now visit shops less often

Internet Retailing - This article features the annual survey by eDigitalResearch and Portaltech Reply on changing trends in Multichannel Shopping.

Multi-Country ecommerce

Case Study

Costco strengthens the ecommerce platform worldwide

Reply turned Costco’s international eCommerce expansion plans into reality. Reply handled the entire ecommerce offering for Costco, with Mexico becoming the first market to use and test the blueprint ecommerce platform developed in the UK.

Costco strengthens the ecommerce platform worldwide 0

Portaltech Reply

Best Practice

Changing trends in multichannel shopping and browsing preferences

Since 2010, eDigitalResearch and Portaltech Reply have been tracking the changes in multichannel shopping and browsing preferences since the growing emergence of smartphone devices. Results in this whitepaper refer specifically to the multichannel shopping and browsing preferences of smartphone owners unless otherwise stated.

15.10.2013

News & Communication

Online and mobile channels continue to boom as smartphone owners become increasingly multichannel

The latest consumer study from eDigitalResearch and Portaltech Reply has found that weekly in store shopping levels have dropped considerably since 2010, as smartphone owners continue to turn to their mobile devices and online channels to shop and browse.

23.09.2013

Press Article

From eCommerce to all Commerce

Internet Retailing - This article features an interview to Mark Adams, Partner at Portaltech Reply, who speaks about eCommerce.

18.07.2013

News & Communication

Portaltech Reply Observatory reports strong growth in online purchases using mobile devices, especially tablets

The Portaltech Reply Observatory on ecommerce has produced some new and interesting results. The study was run by Portaltech Reply together with eDigitalResearch.

10.07.2013

Press Article

The number of smartphone shoppers who make purchases on a weekly basis has doubled since 2012

Internet Retailing - eDigitalResearch and Portaltech Reply have been running an annual study into UK consumer’s mobile shopping and browsing for the past four years.

08.07.2013

Press Article

M-commerce almost doubles in 12 months

Retail Systems - New research from eDigitalResearch and Portaltech Reply suggests that 32 per cent of smartphone shoppers are using their mobiles to make a purchase on a weekly basis.

Oracle eCommerce Solution

Case Study

Euronics presents its new ecommerce portal by Reply

Euronics needs an efficient ecommerce platform integrated with the corporate and information functions. Through our experience and the contribution from our partner Oracle, Reply has developed an innovative solution providing quick, direct access to the ecommerce functionality while integrating seamlessly with third-party systems and external platforms.

Euronics

05.07.2013

Press Article

A Third Use Smartphone to Shop Every Week

MobileMarketing - This article explore the annual survey by eDigitalResearch and Portaltech Reply on the role of Mobile in Retail commerce.

Best Practice

The Role of Mobile in Retail Commerce - July 2013

Since June 2010, eDigitalResearch and Portaltech Reply have been tracking the growth and development of smartphone devices in mobile and retail commerce. Now in 2013, they expanded the study to better understand the significance of this growth and how it is affecting consumer behaviour by looking at tablet device use, as well as the use of mobiles in store to aid high street and multichannel purchases.

04.07.2013

News & Communication

The number of smartphone shoppers who make purchases on a weekly basis has doubled since 2012

New research from eDigitalResearch and Portaltech Reply suggests that one third (32%) of smartphone shoppers are using their mobiles to make a purchase on a weekly basis.

25.01.2013

News & Communication

hybris awards Portaltech Reply "Global Partner of the Year"

Portaltech Reply, the Reply group company specialising in the provision of eCommerce implementation and multichannel consulting services, was recognised as Global Partner of the Year for the second year running, by hybris, a leading provider of omni-channel commerce software, during the Partner Meeting hybris, held in Munich on the 24th January 2013.

Best Practice

The Challenges of Realising a True Multichannel Vision

Online and mobile channels will be key for future growth according to multichannel retailers. The latest industry study from Portaltech Reply, eDigitalResearch and IMRG shows that retailers who already sell through multiple channels expect their online and mobile sales to equate to 45% of their total revenue by 2014, whilst their store sales will drop to below 40%.

26.11.2012

News & Communication

Digital channels key for the future of retailing

Online and mobile channels will be key for future growth according to multichannel retailers. The latest industry study from Portaltech Reply, eDigitalResearch and IMRG shows that retailers who already sell through multiple channels expect their online and mobile sales to equate to 45% of their total revenue by 2014, whilst their store sales will drop to below 40%.

Digital Transformation

Case Study

Möbel Inhofer accelerates Digital Transformation with Reply

Möbel Inhofer is the biggest store-based furniture retailer in Germany and runs a successful and award-winning online shop. With the relaunch of the webshop by Portaltech Reply, the company makes itself future-proof for the growing challenges of Digital Transformation that furniture retail currently faces.

Möbel Inhofer accelerates Digital Transformation with Reply 0

27.11.2012

News & Communication

The future of retail is increasingly digital, with online sales revenue expected to overtake that from traditional shops by 2014

The Portaltech Reply research into the use of digital channels by retailers has revealed some new and interesting results.

13.09.2012

News & Communication

Online and mobile channel integration is becoming even more strategic for the retail market

Portaltech Reply continues to monitor the way the shopping habits of British consumers are changing with the development of mobile channels and the growth of smartphone use.

13.09.2012

News & Communication

77% of smartphone owners still use catalogues to browse proving that integration of all channels is key for success

eDigitalResearch and Portaltech Reply have been tracking the changing trends in multichannel shopping and browsing preferences with UK consumers since June 2010. This, the third study of its kind, found that whilst online and mobile channels are seeing substantial year on year growth, the results showed that more traditional shopping channels, such as catalogues and stores still have a vital role to play.

Best Practice

Changing trends in multichannel shopping and browsing preferences September 2012

eDigitalResearch and Portaltech Reply's research reviewes the key factors in consumer decision making when shopping and browsing via different channels - in store, catalogue, call centre, via the web or on a smartphone device.

Best Practice

Cloud adoption, development & management

Storm Reply, with the experience and abilities it has cultivated regarding the new paradigms of Cloud Computing, can assist its customers in the assessment, adoption and management of Cloud solutions.

Best Practice

Retail in the heart, Technology in the head

Glue Reply is passionate about retail and its solutions are driven by three simple principles: Keep it simple, drive value, and execute well. Three principles that are at the heart of Retail... We are at the beginning of a Retail revolution, where the customer is driving the service they want, the provenance they expect, the products they like and how they want to engage with us.

eCommerce design

Case Study

Monsoon & Accessorize eCommerce

As a way to dramatically improve their online ecommerce platform, Monsoon & Accessorize wanted to increase the customer’s online experience. Open Reply applied its creative thinking across their desktop, mobile and tablet channels to ensure the same branding and level of customer experience was as premium as possible. Open Reply developed each platform step-by-step and optimised our UX technology to ensure a personal and seamless online experience.

Monsoon & Accessorize eCommerce 0

19.06.2012

News & Communication

Mobile commerce is driving the retail market and opening up new business opportunities

Research realized with eDigitalResearch highlights how online purchases made on mobile devices have quadrupled over the past two years.

Best Practice

’The role of mobile in retail commerce’

The research carried out by Portaltech Reply in conjunction with eDigitalResearch, highlights how online purchases made on mobile devices have quadrupled over the past two years. The wide use of smartphones, combined with the increasing number of mobile applications, has accelerated mobile commerce (m-commerce), confirming a real revolution in the way that consumers are buying and surfing the net.

Best Practice

’The role of mobile in retail commerce’ research

The latest research results from eDigitalResearch and Portaltech Reply shows that 64% of smartphone owners are now using their mobile devices to shop online, a number that has quadrupled since June 2010.