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Reply helped Panasonic in Europe to finalize the integration of Oracle Eloqua, the marketing automation tool in place with several source systems from Panasonic. Furthermore, Reply assist Panasonic Europe to run product and event campaigns in more than 20 countries.
Reply implemented a Single Sign On solution for the Panasonic portal in Europe, Oracle Eloqua and a master Database in Japan so that each client, in the future, has only one Panasonic ID. Once the foundation of the solution was finalized, Reply worked together with Panasonic marketing team in Europe to better define the strategy of the Customer Experience. As a result, a
Customer Journey has been designed and started to be implemented.
By achieving extraordinary results in Europe, Panasonic Marketing Asia Pacific also wanted to benefit from Reply’s experience and deployed, early this year, a similar solution in three Asian countries and Australia. In only three months, Reply’s marketing automation team deployed Oracle Eloqua in these four countries and realized integrations with different systems and developed a custom solution for customer services with a complete new backend system.