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CRM

Case Study

Panasonic's Marketing Automation for a Hyperconnected World

FOCUS ON: CRM, Eloqua, Marketing Automation,
Customer: Panasonic

Reply helped Panasonic in Europe to finalize the integration of Oracle Eloqua, the marketing automation tool in place with several source systems from Panasonic. Furthermore, Reply assist Panasonic Europe to run product and event campaigns in more than 20 countries.

Reply implemented a Single Sign On solution for the Panasonic portal in Europe, Oracle Eloqua and a master Database in Japan so that each client, in the future, has only one Panasonic ID. Once the foundation of the solution was finalized, Reply worked together with Panasonic marketing team in Europe to better define the strategy of the Customer Experience. As a result, a Customer Journey has been designed and started to be implemented.

By achieving extraordinary results in Europe, Panasonic Marketing Asia Pacific also wanted to benefit from Reply’s experience and deployed, early this year, a similar solution in three Asian countries and Australia. In only three months, Reply’s marketing automation team deployed Oracle Eloqua in these four countries and realized integrations with different systems and developed a custom solution for customer services with a complete new backend system.

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Product innovation is no longer enough to attract and retain the highest performing partners. As partners have evolved away from exclusive selling, channel programs need to evolve to keep up. In this guide, Reply’s go-to-market consulting firm, The Spur Group, illustrates the new partner experience model as well as helps you assess your current partner experience and develop processes that work for your unique ecosystem.

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CHATBOT

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01.07.2021

News & Communication

Reply named a Leader in the May 2021 Gartner Magic Quadrant for CRM and Customer Experience Implementation Services

For the second year in a row, Reply has been positioned as a Leader by Gartner, the world’s leading research and advisory company, in their Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide.

 
 
 
 
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