Gartner's Acknowledgment

CRM and CX
with Reply

Reply is a Leader in 2021 Magic Quadrant for CRM and
Customer Experience Implementation Services Worldwide

CRM and CX with Reply 0

SAP Sales Cloud

Case Study


In-keeping with the well-known slogan “Quality in a Square", the family-owned company, together with 4brands Reply, is setting its sights on digital and future-oriented sales with the SAP Sales Cloud.


15.03.2016 - 18.03.2016 / Hanover


Salesforce World Tour @ CeBIT 2016

Arlanis Reply participates in the Salesforce World Tour taking place in Hanover from 15th-18th March 2016. Arlanis Reply supports companies in customizing Salesforce solutions according to their specific needs and business models. Besides Marketing, Sales and Services, Arlanis Reply offers profound expertise in the fields of Mobile and the Internet of Things (IoT).

CRM for Stock Exchange

Case Study

Best Customer Service

Syskoplan Reply developed a consistent Customer Relationship Management solution for Deutsche Börse. SAP CRM standard software was refined to create a solution specially tailored to the needs of Deutsche Börse that optimally supports the business processes for the specialised areas.

Best Customer Service 0

23.02.2016 / Augmented Reality

News & Communication

Forge Reply partners with Daikin for the Daikin YEAR app

Forge Reply has partnered with Daikin for the development and launch of Daikin YEAR app, an augmented reality calendar that facilitates seamless interaction with its users throughout the year.

11.02.2016 / Turin


Microsoft Dynamics CRM Online

Cluster Reply and Microsoft host an event to present a dynamic, collaborative and agile approach for sales within the Manufacturing market, based on the Dynamics CRM platform.

17.11.2015 - 19.11.2015 / London


Modern Marketing Experience

Riverland Reply takes part in the Oracle Modern Marketing Experience, on 17th - 19th November 2015 in London, presenting the Marketing Automation Services.

10.11.2015 - 11.11.2015 / Rome


Auto CRM & Marketing Excellence 2015

Reply takes part in the fiftheen edition of Auto CRM & Marketing Excellence which takes place in Rome from 10th to 11th November 2015.

Oracle Cloud solutions


The right tool for an accelerated world

Discover how Riverland Reply can support you with service-oriented, fast and scalable Oracle Cloud Solutions such as Oracle Marketing Cloud, Oracle Sales Cloud, Oracle CPQ Cloud, Oracle Service Cloud and Oracle Social Cloud.

Watch the video!

06.07.2015 / Frankfurt am Main


Aviation Event

Arlanis Reply and Riverland Reply participate in the Aviation Event, which takes place in Frankfurt, House of Logistics and Mobility (HOLM), on 6 July 2015.

Contextual Marketing


How to engage your customers with a tailored experience

Hi engage is a Contextual Marketing solution that enables brands and companies to open new, direct and customized communication channels with their customers.

How to engage your customers with a tailored experience 0

09.06.2015 / Frankfurt am Main


Sales & Marketing in Perfection: Siebel CRM, MDM and Eloqua

Riverland Reply will host an event on 9 June 2015 at Hotel Roomers in Frankfurt a.M. dealing with the topic: Siebel CRM, MDM and Eloqua joining forces - Sales & Marketing in perfection.


Case Study

We focus on the customer at HSE24

HSE24 is one of the top addresses for modern and multi-medial home shopping. With its channel brands HSE24, HSE24 Extra, HSE24 Trend, this innovative mail-order company provides women over 40 with information on the latest trends via its online shop. In doing so, it links its interactive platforms TV, Online and Mobile in a consistent manner and offers lots of applications for smartphones, SmartTV and tablets. Xpress Reply has been supporting its longstanding customer HSE24 for nearly ten years now with the provision and further development of its IT systems.

CRM and SaaS

Best Practice


Arlanis Reply is a reliable partner for the conception, development, implementation and continuous improvement of your CRM system. As a specialist for migration and integration of CRM solutions, Arlanis Reply focuses on innovative technologies such as PaaS (Platform as a Service), SaaS (Software as a Service) and Cloud Computing.​

24.09.2014 / Beilngries


23rd CRM/BI Forum

Cluster Reply participates in the 23rd CRM/BI Symposium on 24 September 2014 in Hirschberg Castle, Beilngries.


News & Communication

Cluster Reply is nominated as one of Microsoft Dynamics' worldwide strategic partners

Cluster Reply has been nominated Microsoft Dynamics' strategic partner by Microsoft. This places Cluster Reply in the Microsoft Dynamics Inner Circle, a restricted group of highly-specialised international partners for Microsoft Dynamics technology.

28.09.2014 - 02.10.2014 / San Francisco


Oracle Open World 2014

During the Oracle OpenWorld 2014, the main Conference focusing on Oracle new technologies and methodologies, Reply organises, for the seventh year running, a meeting dedicated to the Oracle and Reply customers present in San Francisco.


Case Study

A company-wide SAP CRM solution for SCHOTT

In order to improve the company's competitiveness, SCHOTT decided to implement a company-wide CRM solution. Syskoplan Reply supported the international implementation of a future-orientated CRM solution based on SAP HANA, which includes gamification elements.

A company-wide SAP CRM solution for SCHOTT 0

14.10.2014 - 16.10.2014 / Leipzig


DSAG-Annual Congress 2014

Reply will again participate in this year‘s DSAG Annual Congress from October 14-16 in Leipzig. This year’s motto of the Congress is “Customer First – on the search for future orientation and sustainability”, where the customer view is the focal point.

CRM and BI for Banks

Case Study

DAB Bank focuses on optimization in the CRM and BI upgrade

Especially in banking, BI solutions are important management tools that enable decision making and the preparation of marketing campaigns based on facts. DAB Bank chose Riverland Reply for upgrading Siebel Customer Relationship Management (Siebel CRM) with Computer Telephony Integration (CTI) as well as to integrate Oracle Business Intelligence 11g (OBI).



Microsoft Dynamics President’s Club
for the second year running

Cluster Reply has been re-confirmed among the top five percent Microsoft Dynamics partners worldwide who reach key business milestones, while maintaining a constant dedication to achieving high levels of customer satisfaction and an active pursuit of product and technological innovation.


Best Practice


Energy suppliers are competing with each other to expand their customer base, retain their most profitable customers and maximise sales margins. Smart Seller is a solution designed by Reply to support sales campaigns for both gas and electricity suppliers, with a single or dual-offer approach.


Best Practice


A coalition loyalty program involving several partners enables businesses to pool their customer bases and incentivises consumers to share personal information in exchange for promotions, coupons, prizes and loyalty points. Reply’s coalition loyalty model boosts ROI by reducing churn.

Omni-channel Experience

Best Practice


​Every customer deserves to be satisfied and expects a unique experience over all channels. Reply exploits its competences on Customer Engagement, Mobile, and Internet of Things to help companies to face all changes of the Customer Service world.

Reply CRM Strategic Framework

Best Practice

Reply Framework CRM for an omni-channel customer journey

Reply’s new CRM framework helps businesses to increase engagement and foster loyalty among their end consumers in an omni-channel experience. The framework exploits the potential in the data, integrates traditional CRM systems, and reaches the consumer at various digital touchpoints throughout their customer journey.

Reply Framework CRM for an omni-channel customer journey 0

Pay-per-View System

Case Study

Reply realizes the Pay-per-View management systems for Mediaset Premium’s Digital Terrestrial

Reply worked with Mediaset’s Systems Management to develop the application processes, to create the Pay-per-View systems and the integration architectures on the Digital Terrestrial platform.

CRM for Automotive

Case Study


Volkswagen fleet management business has been integrated into complex processes and strengthened with Oracle Siebel CRM, Oracle BI and BI Publisher International.

CRM for Broadcasters

Case Study

Mediaset Premium: the evolution toward a customer-centric model

Reply is one of the the main IT partners of Mediaset for the Premium initiative and is accompanying the growth of new business by contributing to the definition and fulfillment of the plan for the implementation and development of systems to support business.


Best Practice

Arlanis Reply Integration Platform

The Arlanis Reply integration platform is a universal data conversion system to quickly and easily convert data from any data format into any other format. It is suitable for almost any project and, due to the specially developed architecture, can be perfectly integrated into other applications. The integration platform can migrate data from one system into a different system, exchange data via B2B and create import/export interfaces to applications.

05.06.2014 / Frankfurt am Main


QlikView CRM Forum

Reply participates in the QlikView CRM Forum, the event dedicated to the most current CRM trends. The Forum shows opportunities for the marketing, sales and service departments of companies when using QlikView technologies.



Beyond CRM: explained by Arlanis Reply

Arlanis Reply organised, in partnership with, a workshop to show all the functionalities offered by the platform. The event was held in Milan on 25 March 2014.

CRM for Finance

Case Study

"Enabling the order flow" at DEUTSCHE Börse

Implementation of marketing campaign management and stock exchange specific business partner structures; significant involvement in coordinating development and in realizing functional extensions and system integration have been realised by Reply.

10.03.2014 - 14.03.2014


CeBIT 2014

Reply will participate at the CeBIT, the biggest global event of the IT-industry, from 10 to 14 March 2014, in Hannover.



Manufacturing Innovation Summit 2014

Cluster Reply attends the Manufacturing Innovation Summit in Stuttgart on February 26, 2014. The Manufacturing Innovation Summit 2014 focuses on the interaction of customers of the high-tech, automobile and manufacturing industry.

16.02.2014 - 20.02.2014


EuroShop 2014

Xpress Reply and Syskoplan Reply will participate in the EuroShop 2014, the worldwide leading fair for retail trade. Being staged for the 18th time by Messe Düsseldorf together with the EHI Retail Institute, EuroShop will again be for the retail industry what it has been for years.

Social Media


Arlanis Reply Social Media Command Center

Social Media plays a powerful role in growing your business. It is effectively now an additional customer communication channel, alongside call centres, stores and phones. With the opening of the first Social Media Command Center in Continental Europe running on technology, Arlanis Reply is enabling companies to listen to global communications across the social web in real-time and in a completely new way.


News & Communication

Arlanis Reply opens the first Social Media Command Center in Germany powered by Salesforce Radian6™

Arlanis Reply, the Reply Group’s company specialising in Salesforce solutions, opens in Munich its first Social Media Command Center powered by Salesforce Radian6. The Center is a dedicated area where brands can listen and engage in social conversations.

Best Practice

Riverland Sync – Efficient and Secure Deployment for Oracle CRM On Demand

Oracle CRM On Demand is one of the leading CRM solutions on the market. Despite the extensive scope of services and the technically sophisticated architecture, the deployment process presents user companies with significant challenges. This is where Riverland Sync comes in. Riverland Sync is a browser-based solution for the efficient and secure execution of Oracle CRM On Demand deployments.

CRM Strategy

Case Study

Reply lays the foundation for Lufthansa Passage’s updated CRM strategy

Riverland Reply supports Lufthansa Passage in formulating their CRM strategy. The project involves cooperation with the business departments for sales and customer service, the IT department and Lufthansa subsidiary Lufthansa Systems.

Reply lays the foundation for Lufthansa Passage’s updated CRM strategy 0


News & Communication

Syskoplan Reply wins the SAP HANA Summer School

Sykoplan Reply- the Reply company specialized on SAP solutions - wins with a SAP HANA-based data mining solution the SAP HANA Summer School. The solution of Syskoplan Reply is an application for the analysis of CRM data. The SAP HANA Summer School offers young talents the opportunity to create SAP HANA use cases together with companies.

Best Practice

Modern search for Oracle Siebel CRM - quick results without extensive searches

So simple, and yet so decisive. With the quick, easy and effective Riverland Reply search solution for Oracle Siebel CRM, users have information from their CRM system at their fingertips at any time. Modern Search for Oracle Siebel offers the benefit of modern search functions with which users of Internet search engines are familiar.


News & Communication

Cluster Reply wins Microsoft best Windows 8 Partner award

Cluster Reply, a Reply Group company specialising in consulting and systems integration services on Microsoft technologies, has won the Microsoft best Partner award for the skills and abilities demonstrated in the implementation of Desktop Deployment projects on Windows 8.