22.05.2019 - 23.05.2019 / LONDON


Gartner Customer Experience & Technologies Summit 2019

Reply takes part in Europe’s most important annual gathering for IT and Business professionals who focus on the technologies and best practices that enable the customer experience. Attendees to the event will discover a greater breadth and depth of CX content.

Gartner Customer Experience & Technologies Summit 2019 0

Best Practice

Automated email agent for contact centres & helpdesks

Email or other text-based communication channels (such as ‘contact us’ form submissions) represent significant amount of the traffic passing into your customer service & helpdesk functions.

CRM and Marketing

Case Study


In order to achieve more transparency and efficiency within the company, KWS SAAT SE strived to optimise processes in cooperation with its global daughter companies. To realise their plans KWS partnered with Arlanis Reply. First, a CRM and Marketing solution based on the Salesforce platform and Marketing Cloud was implemented and a global template for the roll out in 30 countries was developed.



News & Communication


Reply today announced it has been positioned as a Visionary by Gartner in its February 2019 “Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide” due to its commited focus on creativity and innovation, as well as its ability to deliver.

Humanoid Robots Developement

Best Practice

“Hi, I'm Pepper! How can I help you?”:
The Pepper Experience

Sprint Reply and Bitmama are the two Group companies which have become a centre of expertise focused on the design of the Pepper humanoid robot, thanks to the partnership with Softbank Robotics, a leader in the non-industrial humanoid robots sector.

“Hi, I'm Pepper! How can I help you?”The Pepper Experience 0

A new Customer Service Management for Epson

Cluster Reply worked alongside Epson to design and develop a new customer service management solution based on Microsoft Dynamics 365.

A new Customer Service Management for Epson 0

10.05.2017 - 11.05.2017 / London


Gartner Customer Experience & Technologies Summit 2017

Reply takes part in Europe’s most important annual gathering for IT and Business professionals who focus on the technologies and best practices that enable the customer experience. Attendees to the event will discover a greater breadth and depth of CX content.


SEA Group

Case Study


The SEA Group aimed to release a cutting-edge marketing campaign based on the concept of gamification. The implementation of SAP C/4HANA helped Syskoplan Reply to carry out such initiative by turning the passengers into users involved in a multichannel campaign consisting in a sort of treasure hunt called "Hashtag Hunting".



Best Practice

The new challenge for Contact Centre Automation

Syskoplan Reply has developed a new customer care service using the Chatbot technologies for a leading multi-utility company. The chatbot represents a new communication channel, addressing users’ need for reliable and immediate answers made available thanks to the use of Artificial Intelligence.


Best Practice


The digital revolution has impacted all industries. The travel industry, and the way in which consumers experience it, has been disrupted by the rise of digital transformation: low-cost carriers, online travel agencies, online booking, online check-in, etc.


24.05.2018 - 25.05.2018 / London


Gartner Customer Experience & Technologies Summit 2018

Reply takes part in Europe’s most important annual gathering for IT and Business professionals who focus on the technologies and best practices that enable the customer experience. Attendees to the event will discover a greater breadth and depth of CX content.


Gartner Customer Experience & Technologies Summit 2018 0

08.03.2017 / Munich


Cluster Reply Summit 2017 – Autonomous Agents

On March 8, 2017, the Cluster Reply Summit 2017 "Autonomous Agents - the Future of Customer Interaction" takes place in Munich. In an exclusive round, Cluster Reply’s experts explain the latest developments to improve customer interaction with chatbot solutions in which autonomous agents actively communicate with customers.

Customer Centric

Case Study

Customer centricity in Cloud

Edenred, the company behind internationally renowned products like Ticket Restaurant®, sought to modernise its sales processes and optimise company-wide collaboration across all departments. Arlanis Reply is helping Edenred to redefine processes and implement a cloud-based CRM solution.

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Best Practice

CIC Chatbot

Cluster Reply supports automotive companies in enhancing the customer service experience by the development of chatbot solutions that are connected with CRM and CIC systems and can seamlessly interact with call center agents. Automotive companies benefit from chatbots as cost-effective way to reduce call center times, increase customer satisfaction and create upselling potential.

Machine Learning Tools

Best Practice


A chatbot is not just about technology. A chatbot is a new, customer-oriented communication channel that uses machine learning tools to connect the company with its stakeholders. Machine Learning Reply offers an approach that starts with the analysis of the application itself, to better understand purpose for which the chatbot is being developed.



Best Practice

Chatbot for Automotive

Reply supports customers in the automotive industry by implementing ChatBot applications for Car Configurators, After Sales Services and Customer Interaction Center Support.

Chatbot for  Automotive 0

29.11.2016 - 30.11.2016 / Milano


Forum Retail 2016

Click Reply and Cluster Reply take part in Forum Retail 2016, the annual event created for professionals of the retail world. The event is an opportunity to share experiences and evaluate new ideas for the business of the future.

Customer Experience

Case Study

Panasonic's Marketing Automation for a Hyperconnected World

Reply helped Panasonic in Europe to finalize the integration of Eloqua, the marketing automation tool in place with several source systems from Panasonic. Once the foundation of the solution was finalized, Reply worked together with Panasonic marketing team in Europe to better define the strategy of the Customer Experience. As a result, a Customer Journey has been designed and started to be implemented. Furthermore, Reply assist Panasonic Europe to run product and event campaigns in more than 20 countries.

Panasonic's Marketing Automation for a Hyperconnected World 0

Customer Experience Transformation


How to Create the Right Holistic Experience for Consumers

Reply outlines the right approaches that you can use to generate value, maximise customer satisfaction and deliver success.

Reply Digital Transformation framework merges state of the art methodological, business and technical approaches, in order to ensure effective delivery of a transformation program in a reduced time elapsed.

25.05.2016 - 26.05.2016 / London


Gartner Customer Strategies & Technologies Summit

Reply takes part in Europe’s most important annual gathering of business and IT professionals focusing on customer centered initiatives. Attendees are able to know how complex digital transformation projects have been successfully managed, bringing value to the enterprises and increasing customer satisfaction.


15.03.2016 - 18.03.2016 / Hanover


Salesforce World Tour @ CeBIT 2016

Arlanis Reply participates in the Salesforce World Tour taking place in Hanover from 15th-18th March 2016. Arlanis Reply supports companies in customizing Salesforce solutions according to their specific needs and business models. Besides Marketing, Sales and Services, Arlanis Reply offers profound expertise in the fields of Mobile and the Internet of Things (IoT).

23.02.2016 / Augmented Reality

News & Communication

Forge Reply partners with Daikin for the Daikin YEAR app

Forge Reply has partnered with Daikin for the development and launch of Daikin YEAR app, an augmented reality calendar that facilitates seamless interaction with its users throughout the year.

11.02.2016 / Turin


Microsoft Dynamics CRM Online

Cluster Reply and Microsoft host an event to present a dynamic, collaborative and agile approach for sales within the Manufacturing market, based on the Dynamics CRM platform.

17.11.2015 - 19.11.2015 / London


Modern Marketing Experience

Riverland Reply takes part in the Oracle Modern Marketing Experience, on 17th - 19th November 2015 in London, presenting the Marketing Automation Services.

Cloud-based CRM solution

Best Practice

Above the Clouds - Airline lifts CRM into the Cloud!

An airline opted to introduce Salesforce as the leading provider of cloud-based CRM solutions, and to use the support of Arlanis Reply as an experienced Salesforce Consulting Partner. Arlanis Reply adapted Salesforce.com to the requirements of the customer, so that the sales department can directly create contractual content using a flow / wizard.

Above the Clouds - Airline lifts CRM into the Cloud! 0

10.11.2015 - 11.11.2015 / Rome


Auto CRM & Marketing Excellence 2015

Reply takes part in the fiftheen edition of Auto CRM & Marketing Excellence which takes place in Rome from 10th to 11th November 2015.

Oracle Cloud solutions


The right tool for an accelerated world

Discover how Riverland Reply can support you with service-oriented, fast and scalable Oracle Cloud Solutions such as Oracle Marketing Cloud, Oracle Sales Cloud, Oracle CPQ Cloud, Oracle Service Cloud and Oracle Social Cloud.

Watch the video!

06.07.2015 / Frankfurt am Main


Aviation Event

Arlanis Reply and Riverland Reply participate in the Aviation Event, which takes place in Frankfurt, House of Logistics and Mobility (HOLM), on 6 July 2015.

09.06.2015 / Frankfurt am Main


Sales & Marketing in Perfection: Siebel CRM, MDM and Eloqua

Riverland Reply will host an event on 9 June 2015 at Hotel Roomers in Frankfurt a.M. dealing with the topic: Siebel CRM, MDM and Eloqua joining forces - Sales & Marketing in perfection.


Case Study

We focus on the customer at HSE24

HSE24 is one of the top addresses for modern and multi-medial home shopping. With its channel brands HSE24, HSE24 Extra, HSE24 Trend, this innovative mail-order company provides women over 40 with information on the latest trends via its online shop. In doing so, it links its interactive platforms TV, Online and Mobile in a consistent manner and offers lots of applications for smartphones, SmartTV and tablets. Xpress Reply has been supporting its longstanding customer HSE24 for nearly ten years now with the provision and further development of its IT systems.

CRM and SaaS

Best Practice


Arlanis Reply is a reliable partner for the conception, development, implementation and continuous improvement of your Salesforce.com CRM system. As a specialist for migration and integration of CRM solutions, Arlanis Reply focuses on innovative technologies such as PaaS (Platform as a Service), SaaS (Software as a Service) and Cloud Computing.​

CRM for Stock Exchange

Case Study

Best Customer Service

Syskoplan Reply developed a consistent Customer Relationship Management solution for Deutsche Börse. SAP CRM standard software was refined to create a solution specially tailored to the needs of Deutsche Börse that optimally supports the business processes for the specialised areas.

Best Customer Service 0

24.09.2014 / Beilngries


23rd CRM/BI Forum

Cluster Reply participates in the 23rd CRM/BI Symposium on 24 September 2014 in Hirschberg Castle, Beilngries.


News & Communication

Cluster Reply is nominated as one of Microsoft Dynamics' worldwide strategic partners

Cluster Reply has been nominated Microsoft Dynamics' strategic partner by Microsoft. This places Cluster Reply in the Microsoft Dynamics Inner Circle, a restricted group of highly-specialised international partners for Microsoft Dynamics technology.

28.09.2014 - 02.10.2014 / San Francisco


Oracle Open World 2014

During the Oracle OpenWorld 2014, the main Conference focusing on Oracle new technologies and methodologies, Reply organises, for the seventh year running, a meeting dedicated to the Oracle and Reply customers present in San Francisco.

14.10.2014 - 16.10.2014 / Leipzig


DSAG-Annual Congress 2014

Reply will again participate in this year‘s DSAG Annual Congress from October 14-16 in Leipzig. This year’s motto of the Congress is “Customer First – on the search for future orientation and sustainability”, where the customer view is the focal point.

CRM and BI for Banks

Case Study

DAB Bank focuses on optimization in the CRM and BI upgrade

Especially in banking, BI solutions are important management tools that enable decision making and the preparation of marketing campaigns based on facts. DAB Bank chose Riverland Reply for upgrading Siebel Customer Relationship Management (Siebel CRM) with Computer Telephony Integration (CTI) as well as to integrate Oracle Business Intelligence 11g (OBI).



Microsoft Dynamics President’s Club
for the second year running

Cluster Reply has been re-confirmed among the top five percent Microsoft Dynamics partners worldwide who reach key business milestones, while maintaining a constant dedication to achieving high levels of customer satisfaction and an active pursuit of product and technological innovation.

Contextual Marketing


How to engage your customers with a tailored experience

Hi engage is a Contextual Marketing solution that enables brands and companies to open new, direct and customized communication channels with their customers.

How to engage your customers with a tailored experience 0


Best Practice


Energy suppliers are competing with each other to expand their customer base, retain their most profitable customers and maximise sales margins. Smart Seller is a solution designed by Reply to support sales campaigns for both gas and electricity suppliers, with a single or dual-offer approach.


Best Practice


A coalition loyalty program involving several partners enables businesses to pool their customer bases and incentivises consumers to share personal information in exchange for promotions, coupons, prizes and loyalty points. Reply’s coalition loyalty model boosts ROI by reducing churn.

Omni-channel Experience

Best Practice


​Every customer deserves to be satisfied and expects a unique experience over all channels. Reply exploits its competences on Customer Engagement, Mobile, and Internet of Things to help companies to face all changes of the Customer Service world.

Pay-per-View System

Case Study

Reply realizes the Pay-per-View management systems for Mediaset Premium’s Digital Terrestrial

Reply worked with Mediaset’s Systems Management to develop the application processes, to create the Pay-per-View systems and the integration architectures on the Digital Terrestrial platform.

CRM for Automotive

Case Study


Volkswagen fleet management business has been integrated into complex processes and strengthened with Oracle Siebel CRM, Oracle BI and BI Publisher International.

CRM for Broadcasters

Case Study

Mediaset Premium: the evolution toward a customer-centric model

Reply is one of the the main IT partners of Mediaset for the Premium initiative and is accompanying the growth of new business by contributing to the definition and fulfillment of the plan for the implementation and development of systems to support business.


Case Study

A company-wide SAP CRM solution for SCHOTT

In order to improve the company's competitiveness, SCHOTT decided to implement a company-wide CRM solution. Syskoplan Reply supported the international implementation of a future-orientated CRM solution based on SAP HANA, which includes gamification elements.

A company-wide SAP CRM solution for SCHOTT 0


Best Practice

Arlanis Reply Integration Platform

The Arlanis Reply integration platform is a universal data conversion system to quickly and easily convert data from any data format into any other format. It is suitable for almost any project and, due to the specially developed architecture, can be perfectly integrated into other applications. The integration platform can migrate data from one system into a different system, exchange data via B2B and create import/export interfaces to applications.

05.06.2014 / Frankfurt am Main


QlikView CRM Forum

Reply participates in the QlikView CRM Forum, the event dedicated to the most current CRM trends. The Forum shows opportunities for the marketing, sales and service departments of companies when using QlikView technologies.



Beyond CRM: Salesforce.com explained by Arlanis Reply

Arlanis Reply organised, in partnership with Salesforce.com, a workshop to show all the functionalities offered by the Salesforce.com platform. The event was held in Milan on 25 March 2014.

10.03.2014 - 14.03.2014


CeBIT 2014

Reply will participate at the CeBIT, the biggest global event of the IT-industry, from 10 to 14 March 2014, in Hannover.



Manufacturing Innovation Summit 2014

Cluster Reply attends the Manufacturing Innovation Summit in Stuttgart on February 26, 2014. The Manufacturing Innovation Summit 2014 focuses on the interaction of customers of the high-tech, automobile and manufacturing industry.

16.02.2014 - 20.02.2014


EuroShop 2014

Xpress Reply and Syskoplan Reply will participate in the EuroShop 2014, the worldwide leading fair for retail trade. Being staged for the 18th time by Messe Düsseldorf together with the EHI Retail Institute, EuroShop will again be for the retail industry what it has been for years.

Reply CRM Strategic Framework

Best Practice

Are you ready for a breathtaking customer journey?

Reply’s new CRM framework helps businesses to increase engagement and foster loyalty among their end consumers in an omni-channel experience. The framework exploits the potential in the data, integrates traditional CRM systems, and reaches the consumer at various digital touchpoints throughout their customer journey.

Are you ready for a breathtaking customer journey? 0

Social Media


Arlanis Reply Social Media Command Center

Social Media plays a powerful role in growing your business. It is effectively now an additional customer communication channel, alongside call centres, stores and phones. With the opening of the first Social Media Command Center in Continental Europe running on Salesforce.com technology, Arlanis Reply is enabling companies to listen to global communications across the social web in real-time and in a completely new way.


News & Communication

Arlanis Reply opens the first Social Media Command Center in Germany powered by Salesforce Radian6™

Arlanis Reply, the Reply Group’s company specialising in Salesforce solutions, opens in Munich its first Social Media Command Center powered by Salesforce Radian6. The Center is a dedicated area where brands can listen and engage in social conversations.

Best Practice

Riverland Sync – Efficient and Secure Deployment for Oracle CRM On Demand

Oracle CRM On Demand is one of the leading CRM solutions on the market. Despite the extensive scope of services and the technically sophisticated architecture, the deployment process presents user companies with significant challenges. This is where Riverland Sync comes in. Riverland Sync is a browser-based solution for the efficient and secure execution of Oracle CRM On Demand deployments.


News & Communication

Syskoplan Reply wins the SAP HANA Summer School

Sykoplan Reply- the Reply company specialized on SAP solutions - wins with a SAP HANA-based data mining solution the SAP HANA Summer School. The solution of Syskoplan Reply is an application for the analysis of CRM data. The SAP HANA Summer School offers young talents the opportunity to create SAP HANA use cases together with companies.

Best Practice

Modern search for Oracle Siebel CRM - quick results without extensive searches

So simple, and yet so decisive. With the quick, easy and effective Riverland Reply search solution for Oracle Siebel CRM, users have information from their CRM system at their fingertips at any time. Modern Search for Oracle Siebel offers the benefit of modern search functions with which users of Internet search engines are familiar.


News & Communication

Cluster Reply wins Microsoft best Windows 8 Partner award

Cluster Reply, a Reply Group company specialising in consulting and systems integration services on Microsoft technologies, has won the Microsoft best Partner award for the skills and abilities demonstrated in the implementation of Desktop Deployment projects on Windows 8.

CRM for Finance

Case Study

"Enabling the order flow" at DEUTSCHE Börse

Implementation of marketing campaign management and stock exchange specific business partner structures; significant involvement in coordinating development and in realizing functional extensions and system integration have been realised by Reply.



Forum Banca 2013

Blue Reply and Iriscube Reply took part in Forum Banca 2013, an event dedicated to presenting systems, solutions and technologies for Banks and Financial Institutions. The event was held on 24 September 2013 in Milan.

24.09.2013 - 26.09.2013


CRM Expo 2013

Cluster Reply and Syskoplan Reply took part in the CRM Expo 2013, the leading Trade Fair for Customer Relationship Management, that was held in Stuttgart from 24 to 26 September 2013.



Salesforce Customer Company Tour

On the Salesforce Customer Company Tour on 2 July 2013 in the ICM in Munich participants can learn new ways of networking with customers – from the cloud, mobile or via social networks. Arlanis Reply has a booth and informs about topics such as Salesforce consulting, integration, extension as well as social marketing and social media monitoring.



Arlanis Reply Salesforce Customer Day

Arlanis Reply AG invites you to the 3rd Salesforce Customer Day on 25 April 2013 in Frankfurt am Main. In addition to customer reports from the field , ideas on current issues and possible solutions, this is also a great opportunity for the mutual exchange of experience and know how on all aspects of Salesforce CRM: Sales and Service Cloud as well as  Social Media.



Manufacturing Innovation Day

Cluster Reply is taking part in the Manufacturing Innovation Day, an event organized by Microsoft, on the 19 of March in Stuttgart.

12.03.2013 - 14.03.2013


Informatica Day

Target Reply took part in Informatica Day: Welcome to Virtual Data Integration which was be held in Milan on March 12 and in Rome on March 14, 2013.

CRM Strategy

Case Study

Reply lays the foundation for Lufthansa Passage’s updated CRM strategy

Riverland Reply supports Lufthansa Passage in formulating their CRM strategy. The project involves cooperation with the business departments for sales and customer service, the IT department and Lufthansa subsidiary Lufthansa Systems.

Reply lays the foundation for Lufthansa Passage’s updated CRM strategy 0

13.11.2012 - 16.11.2012



Syskoplan Reply participates in the SAPPHIRE NOW from 13 to 16 November in Madrid. At its stand Syskoplan Reply presents new technological developments in areas like: SAP HANA, mobile CRM, Business Intelligence with SAP Business Objects and the Reply-Solution SQM (Supplier Qualification Management).

Best Practice

Arlanis Reply Company Profile

A variety of flexible solutions to expand the Sales and Service Cloud, as well as quick and easy data integration and migration.

Case Study

Customer Life Cycle Management for Brainlab

Beside the introduction of the Salesforce Sales Cloud, Arlanis Reply offered support for the introduction of the Salesforce Service Cloud for the help desk and the technical sales. In this context even the iPhone had been considered a front end for the field sales force.

Case Study

Salesforce CRM with call center connections for ImmobilienScout24

In just five months Arlanis Reply conducted the migration of the old system to a Salesforce system for ImmobilienScout24. By connecting an external call center cost savings were provided.

Case Study

Complex Customer Relationship Management for Fresenius Kabi

By Fresenius Kabi Salesforce was implemented as the central CRM system with a connection to SAP as the leading ERP system. This solution makes it possible for the user to control and to synchronize all the other systems with Salesforce.

Case Study

Customer Life Cycle Management for D&B

For D&B a Salesforce Sales Cloud was integrated with an ERP system as a data source for planning processes. Thanks to Arlanis Reply D&B can now process large amounts of data in real time.

Focus on Customer

Case Study

We focus on the customer at HSE24

HSE24 is one of the top addresses for modern and multi-medial home shopping. With its channel brands HSE24, HSE24 Extra, HSE24 Trend, this innovative mail-order company provides women over 40 with information on the latest trends via its online shop. In doing so, it links its interactive platforms TV, Online and Mobile in a consistent manner and offers lots of applications for smartphones, SmartTV and tablets. Syskoplan Reply has been supporting its longstanding customer HSE24 for nearly ten years now with the provision and further development of its IT systems.

We focus on the customer at HSE24 0

Case Study

Sales Force Management and KPI Reporting for Abbott Nutrition

Arlanis Reply has successfully conducted the construction, implementation and rollout of a Salesforce Sales Cloud for Abbott Nutrition, creating country independent templates for the EU and the Middle East. Among other things, support for the iPad has been integrated as a front-end box in the field.


News & Communication

Reply further strengthens its cloud practice with the acquisition of Arlanis, a leading player on Social Enterprise and CRM as a Service

Reply S.p.A. – listed on the STAR segment of the Italian Stock Exchange [MTA, STAR: REY] – extends its cloud practice acquiring 100% of the shares of Arlanis Software AG, a German company specializing in consulting and data integration leader in Continental Europe on Salesforce.com solutions.


News & Communication

Riverland Reply wins DAB bank as new customer

Munich-based Riverland Reply, leading Oracle consultancy for German-speaking Europe, has won DAB bank as a new customer. Riverland Reply will provide DAB bank with support during its CRM system upgrade to Oracle Siebel 8.1.1.x. For Riverland Reply the project means greater involvement in the banking sector and recognition as a leading Oracle consultancy for financial services companies.