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An important aspect to be considered in the Telco&Media market is the strong competition among the operators for what concern the tariff rates and their commercial policy, in order to gain and maintain customer segments, besides the creation of innovative services. This allows the operators to differentiate their proposition and not being just as a provider of connectivity. In this scenario, it becomes mandatory the knowledge of the customer, in terms of experience, profiling, channel to be used and so on, added to a deep and strategic understanding of TLC business models, key technologies, trends.
Reply considers the strong attention to Customer Management and the overall infrastructure and service operational improvement crucial elements to succeed in this market, combining its strong experience and positioning on
BSS (Business Support Systems) and
OSS (Operation Support Systems).
Reply supports its Clients to guarantee state of the art BSS technologies, applications and architectures, enabling companies to evolve and optimize their internal processes spanning from Customer & Order Management to Loyalty, from Billing to Commissioning, from Campaign to NBA and recommendation engines. On Revenue management, for example, Reply pursues an increased level of automatization applied to process control in order to reduce billing errors. More in general, on BSS arena is relevant the level of investments made on decisive topics as customer experience and SaaS, Cloud and hybrid delivery models as tools to support both IT and Business departments.
Reply offers engineered solutions and professional services about all OSS domains as defined in TM Forum Application Framework and about all new generation broadband networks for both fixed and Mobile world with a particular focus on the new
Network Function Virtualization (NFV) and
Software Defined Networking (SDN) paradigms. Reply’s OSS labs and professional consulting support and cover the needs of its customers in all main phases of transformation and consolidation processes. Innovation, System Integration, Consolidation, Support and Help Desk, Project Management and Governance are normally challenging tasks that Reply faces every day. On all aspects regarding OSS and Network demand, Reply engineers can give added value and can participate proactively to find the right solution for any business and professional requirements.
LTE, LTE-A, WiFi, FTTx, OTN, CE2.0 (by MEF), SDN world and NFV, Telco over Cloud and Dynamic OSS and their evolution in the future are contexts that are followed with great attention, competence and proactively. The continue update of Reply’s engineers and set of competencies concerning the technology evolution allows Reply to choose and design the best response according to the Market’s requirements and needs.