Multichannel Top Up

Case Study

Reply for Vodafone

Working with Storm Reply, an Advanced Consulting Partner member of the AWS Partner Network, Vodafone created TopUp without Login. This solution uses a multichannel approach that allows customers to buy credit for SIM cards using a credit card or PayPal on a website, mobile site, mobile application, or social networks. At the same time, the solution minimizes the number of information needed to complete the process, resulting in a faster and easier top-up process.

Business Fragmentation

Best Practice

How to win the battle of business fragmentation

By providing a guide on where business fragmentation​ exists and its effects, this paper proposes a simple and effective approach to incorporate into your business improvement / transformation plan.

Big Data for Telco

Best Practice

Big Data to improve ’churn’ analysis in the telecoms industry

The telecoms market provides a good example of why the high acquisition costs and slim profit margins for each customer make churn analysis vital to help companies identify and retain the most profitable among them. In this context, the paradigm change ‘more is more’ is in tune with the main aim of Big Data analytics.


Best Practice

How 5G will shake up the gaming world

The growing diffusion of the 5G network promises to lead to the development of new business models, as well as new ways to use these models. Reply wanted to concretely test the potential of Cloud Gaming and, above all, the promises of the network that is expected to forever revolutionise our way of life, not just of game play.

How 5G will shake up the gaming world 0


Best Practice

Customer Operational Excellence

For Reply, customer operational excellence means competing on quality. It implies providing customers with the best services and the fastest response times while enabling them to manage all processes flexibly and with continuity. People, processes and technology components remain the vital ingredients of an excellent service.


Case Study

Sky's intranet goes mobile

Reply helps 16,000 Sky people access and share all the latest news and videos on their iPhone and BlackBerry devices.

Brand Strategy

Case Study

Client Website for the cable network provider Tele Columbus

Reply developed a new, more modern website for the Tele Columbus Group where the user guidance, the general overview and the functionality of existing site was clearly improved. The website offers a clear representation of the product ​to answer the most common questions regarding cable connection.

Pay-per-View System

Case Study

Reply realizes the Pay-per-View management systems for Mediaset Premium’s Digital Terrestrial

Reply worked with Mediaset’s Systems Management to develop the application processes, to create the Pay-per-View systems and the integration architectures on the Digital Terrestrial platform.



Mobile Payment & Commerce: a bridge between the physical and digital world

Pay Reply will join the convention for the presentation of the results of the Mobile Payment & Commerce Observatory’s research which will be held in Milan on February 20, 2014


Best Practice

A methodology for identifying best practice for communications providers

Innovative enterprises seeking to be ‘lean operators’ are characterised by the identification and implementation of Best Practice. This paper is written in the context of a global Communications Provider seeking to gain common practices and maximum effectiveness across all of its entities.

26.11.2013 - 27.11.2013


Telecoms Tech World

Sytel Reply participated in Telecoms Tech World, a conference and exhibition aimed at building partnerships for the next generation focussing on Machine to Machine (M2M), OTT and VAS, LTE and Mobile Payments & Billing. The event was held from 26 to 27 November 2013 in London.



Live Reply at the B2B-Day of the University of Applied Sciences Bonn-Rhein-Sieg

On June 26, 2013, the B2B-Day takes place at the University of Applied Sciences Bonn-Rhein-Sieg in Sankt Augustin. Interested visitors are given the possibility to discuss topics related to B2B-Marketing in the Teco industry with speakers from the Telco organizations E-Plus and Vodafone.


News & Communication

Invoice Analysis Made Easy with RISE - The Rating Invoice Scanning Engine from Live Reply

With RISE, sales staff in telecommunication companies can offer their business customers the optimal tariff combination based on concrete invoice data. RISE uses the comprehensive and complex information from telephone bills to quickly and easily create the appropriate offer. The web-based solution was developed by Live Reply and is available immediately.


News & Communication

Modern Customer Communication: From the Reference Brochure to the App

Cluster Reply develops an app for Voith Paper to interactively present paper machines.

24.10.2012 - 26.10.2012


Media Days Munich 2012

Reply will be at the Media Days in Munich, from 24 to 26 October 2012. The event will be filled with decision makers, experts and evangelists of the media and communications industry.


News & Communication

New Momentum in the Telecommunication Industry

Effective immediately, Live Reply GmbH, a provider of comprehensive services for consultation, development and system integration in telecommunication and media companies, is a member of the German Association of Telecommunications and Value-Added Service Providers (VATM). With its membership the company plans to expand its network in the telecommunications industry, to more quickly identify trends that will move the industry in the future as well as to provide new impulses itself.


News & Communication

Reply develops Facebook app to make the news even more ‘social’

Reply [MTA, STAR: REY], a leader in the design and implementation of solutions based on the new communication channels and digital media, has been chosen by Corriere della Sera to develop a native Facebook app bringing a new way of reading and sharing news based on personal reading preferences.

23.05.2012 - 24.05.2012


Handelsblatt annual meeting Telcomarket Europe 2012

Live Reply takes part in the 18th annual meeting of Handelsbalt, Telcomarket Europe 2012 on the 23rd and 24th May in Düsseldorf. Moreover, Live Reply is one of the main partners of this Event.

Best Practice

MOBILIZE ME! Apps for mobile devices or mobile web apps – technologies, tools, assesments

The uptrend in mobile web apps is continuing. More and more people are tending to their private and professional lives using smartphones and tablet computers.


News & Communication

European Software Excellence Awards 2012

Syskoplan Reply, the Reply Group company specialising in consulting and system integration services on the SAP technology and on SAP solutions, has been named among the finalists in the Software Excellence Awards 2012, a prize awarded to the best software solutions from all over Europe.


Next Generation Networks

Keeping pace with expected growth of connectivity demand will require European Telcos to invest in enhancements of current-generation networks. Conversely, new demand for data traffic only brings marginal revenue increase.

Best Practice

How to prevent DDoS attacks in a service provider environment

The frequency and sophistication of Distributed Denial of Service attacks (DDoS) on the Internet are rapidly increasing. Most of the earliest DDoS attacks were simply arbitrary attempts by hackers to gain simple notoriety. However, they have evolved into serious criminal operations that threaten to attack businesses with significant financial and operational implications.

Best Practice

Mobile Malware

The report details the current status of Malware for mobile devices, their security risks, the possible future evolution of Mobile Malware and Future Mitigation Options.

Best Practice

Project Management, People Management, Business Management

Companies need to be vigilant in choosing which project managers to share their plans and aspirations with.

Choosing project managers wisely allows companies to build their next generation of leaders.


News & Communication

Reply Deutschland bundles Know-how for the media industry

Fast-paced technological developments require media companies to demonstrate an exceptionally high degree of innovation. Especially with the current economic situation in mind, an efficient innovation process throughout the entire value chain is decisive. To offer comprehensive support to media companies facing these challenges, Reply Deutschland founded a startup called “Twice Reply”. Reply Deutschland bundles its expertise in the media industry within this company.



Conference for the presentation of the Observatory NFC & Mobile Payment research 2011

e*finance consulting Reply participated in the Conference for the presentation of the results of the Observatory NFC & Mobile Payment "Mobile Payment: if not now, when?". The event was promoted by the School of Management of the Milan Polytechnic and was held on 9 February 2012 in Milan.


Press Article

The boom in mobile usage is transforming the corporate world

The trend is clear and irreversible: the mobile phone will become, or already is, the main device for accessing the Internet, especially social media platforms. This means companies have to find out how users use their mobile phones and social media channels and thus seize new business opportunities and adjust their strategies for maintaining their customer relationships.

Best Practice

Exalab - Oracle Exadata in action

Reply Exalab is a laboratory where you can see the Oracle Exadata Database Machine and the Oracle Exalogic Elastic Cloud in action! This is a demonstrator of the Oracle ExaCloud with preinstalled best practice applications for Telco, Retail and Finance sectors. Reply Exalab is available for Proof of Concepts and benchmarks in order to evaluate the real benefits of performance, reliability and manageability of bespoke or highly customized legacy applications. The combination of Exadata and Exalogic is the landmark for Exacloud, Oracle’s response to the demands of 21th century data center.

Best Practice

TamTamy. Customers, Staff, Partners and Stakeholders: Your most Valuable Corporate assets

TamTamy is a software solution for the creation and development of corporate and community social networks. Available as a service (on-demand mode, based on cloud computing architecture) or as software to be installed at the company’s data center, TamTamy helps develop networks of colleagues, meeting places for customers and communities to support online events.

Case Study

Apps Assembly Line - Live Reply develops applications in the "Reply Apps Factory"

Is it possible to produce large volumes as well as individual applications as quickly, cheaply and reliably as in industrial manufacturing? Impossible? In fact it is possible – as demonstrated by Live Reply, a consulting, development and system integration services provider, with their “application forge” the Reply Apps Factory. Live Reply develops applications for companies in the telecommunications, media and trade, as well as mobile equipment manufacturers – from creating design ideas, development and testing all the way to releasing them onto the market. Live Reply clients include companies such as Vodafone Deutschland and Samsung.

Case Study

Samsung and Live Reply cooperate in the development of applications

The IT company Live Reply develops entertaining, informative and graphically pleasing information, entertainment and fun applications for the Bada operating system. Samsung Germany now also profits from Live Reply’s global presence. After all, Live Reply had already been developing applications for the Bada operating system in Italy. These have now been adapted to the German market.

Best Practice

Media recognition for content creators - a new dimension in media asset management - White Paper

Over the past ten years, we have become accustomed to finding content through text based queries. However, a vast share of content, especially in the media industry, is not in text form but rather in image, audio or video format. Therefore, mechanisms to automatically recognize media are long overdue. In this white paper Cluster Reply introduces media fingerprinting as a gateway technology to semantic asset management in your company.

27.09.2011 - 29.09.2011


NEM Summit 2011

Reply joined the fourth edition of the convention addressed to several issues related to the Implementation of the Future Media Internet, from 27 to 29 September 2011 at Politecnico di Torino.

19.10.2011 - 21.10.2011


Media Days in Munich

Cluster Reply will join the Fair that features the most important companies, associations and institutions of the Media sector, in Munich from 19 to 21 October 2011. This year motto will be "Mobile – Local – Social: Triad of the Networked Society".


News & Communication

Cluster Reply at the IBC 2011 in Amsterdam

The German company Cluster Reply GmbH & Co. KG will be with the parent company, Reply S.p.A., at their stand to present the latest developments and applications in the fields of smart phones, touch and tablet PCs as well as Cloud Computing. As a Microsoft Gold Certified Partner, the experts from Cluster Reply have specialized on the implementation of the newest Microsoft technologies and applications and will be demonstrating their newest applications at stand 8.C90 in hall 8.


News & Communication

High availability and fail-safe performance

You can set your own price, from the comfort of your own home and without unpleasant negotiations. This is what offers its customers both on television and online on the internet. To be able to guarantee trouble-free bidding and buying even at peak times the broadcaster needs a highly reliable and fail-safe IT system.


News & Communication

Server migration at

Cluster Reply helped to install a fail-safe designed MIS, a central data collection in the Data Warehouse. The MIS works as a separate unit alongside the OIS (Operational Information System), which also functions as a central production server with real-time data available for online orders.

08.09.2011 - 13.09.2011


IBC 2011

Reply joined the IBC - the leading global tradeshow for professionals engaged in the creation, management and delivery of broadcasting media and entertainment - and presented its solutions for Media Asset Management. IBC 2011 took place in Amsterdam from 8 to 13 September 2011.


News & Communication

One App for All - device and operating system-independent apps for touch pads and smart phones

New apps appear daily for smart phones, touch PCs and tablets – the app world is becoming continuously more varied and complex. Companies are also investing more in mobile applications for various devices to appeal to customers as well as to management and employees. For most companies this means: Offer more than just apps for various devices but also for various platforms such as Microsoft, Apple or Android.


News & Communication

Apps Assembly Line - Live Reply develops applications in the “Reply Apps Factory”

Is it possible to produce large volumes as well as individual applications as quickly, cheaply and reliably as in industrial manufacturing? Impossible? In fact it is possible – as demonstrated by Live Reply, a consulting, development and system integration services provider, with their “application forge” the Reply Apps Factory. Live Reply develops applications for companies in the telecommunications, media and trade, as well as mobile equipment manufacturers – from creating design ideas, development and testing all the way to releasing them onto the market. Live Reply clients include companies such as Vodafone Deutschland and Samsung.

Best Practice

The Mobile TV project

The extensive competence of Live Reply in the mobile field is the feather in the cap of the company, and mobile TV is no exception.

Best Practice

Multichannel Social Networking

In order to make their offer competitive, companies operating in the telco, media and broadcasting sector, have to integrate 2.0 services into their user channels: Web Community, Mobile Telephony and Interactive TV. Live Reply developed strong skills for the integration of the most popular Web services and supports clients in the creation of meta-communities, able to offer integrated services based on 2.0 content mash-up, available on Web, Mobile and Interactive TV channels.


News & Communication

Reply is the partner of the 6 main Italian mobile operators for the development of the new unique platform for mobile payments

Reply has been chosen by 3 Italia, Fastweb, Poste Mobile, Tim, Vodafone Italia and Wind as its technology partner for the development the platform for mobile payments using credit left on the SIM (mPayment).


News & Communication

Reply is the partner of 3 Italia, Fastweb, Poste Mobile, Tim, Vodafone Italia and Wind for the development of the new unique platform for mobile payments

Reply has been chosen by 3 Italia, Fastweb, Poste Mobile, Tim, Vodafone Italia and Wind as its technology partner for the development the platform for mobile payments using credit left on the SIM (mPayment), announced today.



Mobile Internet, Content & Apps: the laboratory of the Digital Economy!

Open Reply took part in the conference organized by Politecnico di Milano dedicated to Media&Telco, Mobile Internet, Content e Application held on 10 May 2011 in Milan.

Best Practice

Certification as a Service

Certification As A Service is a Reply proposition that allows the Client to outsource terminal certification and testing activities, featuring a complete set of functions, from process and project management down to the deeper technological facets related to terminal certification.


Digital Assets Management.

Discovery Reply™ Multimedia is an integrated solution for Media Assets Management. This integrated tool is able to support the complex processes of ingest, documentation, cataloguing, editing, searching, processing and management of digital contents and media. “Business Rules” can be customized and configured.

Case Study

Cable & Wireless. Single product provisioning platform.

Cable & Wireless provides enterprise and carrier solutions to the largest users of telecoms services across the UK, US, continental Europe and Asia, and wholesale broadband services in the UK.

Glue Reply was engaged to support the architecture and design of a single provisioning IT platform.


News & Communication

Live Reply becomes member of Digitale Stadt Düsseldorf

Live Reply GmbH, a Reply's Group service provider specialized in support, development and system integration for telecommunications and media companies, is now an official member of the “Digitale Stadt Düsseldorf.” The Düsseldorf-based company plans to expand its network through membership in the special-interest industry association representing the information and communications sector.

Best Practice

Live Reply: innovative services in the Telco and Media sector

Reply provides Telecommunications and Media companies with solutions tailored for their needs. Reply is able to create services that can take advantage of media convergence by maximising the potential of the new generation of consumer electronics and the ever growing user experience customisation options available on the web today.

Best Practice

Business/Operation Support Systems (B/OSS)

Reply is a reference partner to Service Providers who need to move to NGOSS (New Generation Operations Systems and Software) leveraging to best of breed technology with a special focus on SLA, CEM, Inventory, Service Provisioning & Activation, Service Assurance and Service Delivery.


Programme & Project Management

Sytel Reply UK delivers project and programme management services using seasoned professionals with a proven track record of quality delivery across the Telecom, Media and Entertainment domains. Project management specialism include new product development, major OSS/BSS transition, business change and network technology deployment.


Networking and OSS Capabilities

Sytel Reply UK is skilled in all areas of networking and OSS as it applies to the Telecom, Media and Entertainment companies of today ( LAN, WAN & Data Centre, NSS and NOCs).


Business Support Systems

Strategy, Architecture, Governance and Deployment of a full range of BSS solutions. Sytel Reply UK is able to provide guidance on the correct tools to fit customers’ business, with deep understanding of the latest products and developments in the field while still staying agnostic to particular vendor offerings.


Business Process & Data Management

Work smarter by removing inefficiencies in the processes of your organisation as these will all feed through to the bottom line KPIs. Sytel Reply UK always assist its clients to maximise their RoI by monetising their current system investments and resources as effectively as possible.


Service Level Agreement Management

A service level agreement (SLA) is a negotiated agreement between two parties where one is the customer and the other is the service provider. While SLAs have traditionally been a contract between a Service Provider and an Enterprise customer, the expanding value chain for new-generation services has made SLAs important for a myriad of partnerships.


Inventory Management

Inventory systems keep track of resources used to provision service. These resources may be physical assets or they may be logical resources.Modern systems not only track the inventory, but control the assignment of that inventory with systems that understand how to consume, allocate and combine resources to support complex connections and services.


Customer Experience Management

Customer Experience Management (CEM) is the process of strategically managing a customer’s entire experience with a product or company. While CRM strategies and solutions are designed to focus on product, price and enterprise process, with minimal focus on customer need and desire, CEM takes into account also customer expectations and the value of customer’s perceived sentiment.