Multichannel Top Up

Case Study

Reply for Vodafone

Working with Storm Reply, an Advanced Consulting Partner member of the AWS Partner Network, Vodafone created TopUp without Login. This solution uses a multichannel approach that allows customers to buy credit for SIM cards using a credit card or PayPal on a website, mobile site, mobile application, or social networks. At the same time, the solution minimizes the number of information needed to complete the process, resulting in a faster and easier top-up process.

Business Fragmentation

Best Practice

How to win the battle of business fragmentation

By providing a guide on where business fragmentation​ exists and its effects, this paper proposes a simple and effective approach to incorporate into your business improvement / transformation plan.

Big Data for Telco

Best Practice

Big Data to improve ’churn’ analysis in the telecoms industry

The telecoms market provides a good example of why the high acquisition costs and slim profit margins for each customer make churn analysis vital to help companies identify and retain the most profitable among them. In this context, the paradigm change ‘more is more’ is in tune with the main aim of Big Data analytics.

13.11.2021 - 23.01.2022 / TURIN / MILAN / CAMBRIDGE


Student Tech Clash - 5G: Take it to the Edge

The Reply Student Tech Clash is the international students’ idea generation event organised by Reply and dedicated to all students coming from the best universities. After the pandemic, the Student Tech Clash is finally back.


Student Tech Clash - 5G Take it to the Edge

5G Technology

Best Practice

5G: The Network Technology of tomorrow

5G is the latest mobile network which is currently being deployed worldwide, stimulating many interesting discussions about the technology and its use cases. It has promised an increase in wealth creation opportunities due to its ability to provide wider network coverage, reliable network connections and faster data transfer.

5G technology


5G security for mobile networks

5G creates completely new use cases for consumers and industries and is intended to improve quality and usability. The networking and interaction of billions of devices will become a reality in the near future. On the basis of this, the security requirements for end users, devices and 5G infrastructure will increase massively.


Case Study

Access 4.0

With the Access 4.0 (A4) platformDeutsche Telekom is breaking new ground in the construction and provision of networks. Reply, chosen as co-development partner, supports Deutsche Telekom in this transformation from a traditional telecommunication provider into a cloud-based provider.

Driving the concepts of disaggregation and softwarisation

Access 4.0 0



Low latency: what makes 5G different

In the common perception, the most important benefit brought by the new 5G technology is the higher data speed. However, many ignore that 5G can be exploited to address a much more critical challenge, that is the reduction of the network latency.

Latency specifies the end to end communication delay, measuring the time between the sending of a given information and the corresponding response.

5G Technology


Network Slicing, paving the way towards 5G technology

Network Slicing promises to transform what was a ‘best effort’ network to one which holds more reliability. The basic concept is the ability to build logical (virtual) networks, called “Network Slices”, on top of shared physical resources by providing them as a service to support diverse use cases with distinctive characteristics and requirements.

5G Technology


Understanding 5G Spectrum Frequency

Over the last few years, there has been an increase in connected devices and a growing trend towards interactive media. High-band spectrum provides the anticipated leap in data speed, capacity, quality and low latency promised by 5G.

5G Technology


5G and Smart Cities: Smarter solutions for a hyperconnected future

Diffusion and availability of new technologies are required to transform a city in a smart city, contributing to reach high level of urban sustainable development and improved quality of life for its citizens. The adoption of 5G will provide the performance boost required to integrate a massive number of devices in a cost-effective way and move from research to commercial services.

5G and Smart Cities
Smarter solutions for a hyperconnected future  

5G Technology


5G Broadband: challenges and opportunities for the Telco & Media industry

One of the core features of 5G services is the Enhanced mobile broadband (eMBB) which focuses on the high speed of end user data and system capacity.

5G technology


5G Technology: mastering the magic triangle

5G technology, in combination with other technologies like Artificial Intelligence (AI), IoT, 3D printing and more will change the way consumers live today in industries as well as societies overall.

5G Technology mastering the magic triangle 0



Coronavirus: the unexpected catalyst for digitisation

Reply leverages Data and Analytics to gain insights into the development of the Coronavirus pandemic and how it impacts society, consumers and industries. This report focusses on the changes in the Telecommunications sector.

UPDATED AS AT 28 April 2020

Coronavirus the unexpected catalyst for digitisation 0

Edge Computing

Case Study

The introduction of edge computing allowed Sparkle to renew its global connectivity offering

International voice, data and multimedia services specialist Sparkle is developing an intelligent and distributed infrastructure based on their network of fibre-optic cables and data centres across 34 countries. The Sparkle team are pursuing a model they call ‘pay as you grow’: an economic scalability model capable of adapting to real business needs.

Curated Entertainment

Case Study

Sky: Environmental Branding

Inspired by the Royal Academy summer exhibition Avvio Reply worked with Sky to turn their shiny new Hub building into a gallery like environment. Sky people loved their new working environment and as a result Avvio Reply is now responsible for branding the ever growing Sky campus.

Sky Environmental Branding 0

Edge Computing

Case Study

Open source and edge computing are the basis of Deutsche Telekom’s new virtualised network infrastructure

Deutsche Telekom is working with Reply to develop the Access 4.0 programme, which takes advantage of open source to create a scalable solution making the control, management, and operation of networks more scalable, flexible and economically sustainable.

Data Science

Best Practice

Data streams: In the right place at the right time

To make it possible for all departments of a large telecommunications provider to efficiently use the multitude of data that reaches, travels through or leaves the organisation every day, the company has been using the data streaming approach for some time now.

Data streams In the right place at the right time 0

Recommendation Engine

Case Study

Omnichannel Marketing for personalised Customer Experiences

Every year, the portfolio of the omnichannel retailer HSE24 includes more than 20,000 articles from the fashion, jewelry, cosmetics, wellness, household and home & living segments. Given this product variety, the company has been using SAP Marketing Recommendation since 2018 in order to offer its customers the best possible customer journey through all channels and at all touchpoints.

Shopping Experience

Telco Customer

Case Study

Oracle Communication: the evolution of the signaling network

The program of divesting legacy networks leads to the new paradigm of Network Function Virtualization and in particular towards the innovation of the vSTP network devices of Oracle Communication.

Web App

Case Study

Telefonica launches groundbreaking employee recognition app

Reply scoped, developed, built and delivered the internal web app, Recognise_D, to increase employee engagement and support business strategy at Telefonica. The new employee recognition programme was launched in conjunction with Telefonica’s fresh corporate strategy, which focuses on the values of Discover, Disrupt and Deliver.

Telefonica launches groundbreaking employee recognition app 0

Google Cloud Platform

Case Study

Google Cloud Platform is the solution for Sky Italia

Sky Italia has teamed up with the Go Reply cloud partner to develop a hybrid transcoder on the Google Cloud Platform.

Unified Communications

Best Practice

Unifying your communications in practice

Unified Communications​ adoption is a key objective in enterprise’s priorities. Unifying communications within an enterprise can show savings both in financial terms but also improve ways of working through simplification of the infrastructure by increased collaboration within the workforce.

Unifying your communications in practice 0

Global Telecommunications

Best Practice

Global Telecoms: How to Compete Effectively on Service Assurance

Service Assurance is a key competitive differentiator for Global Telecom operators. Services which are at the heart of creating leaders in this sector must be underpinned by solid Service Performance Management and Operations practices. These practices are vital to hedging companies’ against future development and driving growth. Void of these practices, Operators risk providing an opportunity for new entrants, both internal and external to their industry, to redefine the standard.​

Global Telecoms How to Compete Effectively on Service Assurance 0

Data Broker

Best Practice

Telco Data Monetization

Target Reply transforms Telco companies into Data Brokers, supporting them in the analysis and processing of collected data in order to extract business value.

Environmental Branding

Case Study

Environmental messaging at Vodafone HQ aligns people with their brand

Reply brief was to turn Vodafone's buildings from neutral environments to branded workplaces and create a space where employees can 'live' the brand.

Environmental messaging at Vodafone HQ aligns people with their brand 0

30.06.2017 / Total Telecom

Press Article

Twice Reply: Milestones of a Successful Transformation

What is critical for a successful digitization of complex companies? Volker Glaeser, Twice Reply, explains on Total Telecom how a clearly-defined strategy and well managed, already simplified processes lead a company's digital transformation to success.

Brand Engagement


Reply help Sky promote Fibre Broadband in a BIG way!

To promote BSkyB’s summer campaign to their 9,000 London based employees Reply completed a series of huge building wraps which not only act as a piece of product pride for employees but also replaced billboard advertising along the main M4 motorway into London. From the major routes into London, 250,000 people can see the branding every day.

Reply help Sky promote Fibre Broadband in a BIG way! 0

Mobile App

Case Study


New devices like TouchPCs and Smartphones offer their users exciting new functionalities. Sky invites his clients to a new experience on iPhone and iPad: important sport events online – wherever you are. The applications have been developed by Reply and can be downloaded in Apple’s App Store. The applications are designed for Apple’s iPad, iPhone and iPod Touch.


20.06.2016 /

Press Article

The role of interoperability in future networks

The rise of programmable networks​ is transforming the way telcos operate. Alexander Seyf, Partner at Sytel Reply, looks at some successful SDN implementations and stresses the importance of open source.

Focus on Customer

Case Study

We focus on the customer at HSE24

HSE24 is one of the top addresses for modern and multi-medial home shopping. With its channel brands HSE24, HSE24 Extra, HSE24 Trend, this innovative mail-order company provides women over 40 with information on the latest trends via its online shop. In doing so, it links its interactive platforms TV, Online and Mobile in a consistent manner and offers lots of applications for smartphones, SmartTV and tablets. Syskoplan Reply has been supporting its longstanding customer HSE24 for nearly ten years now with the provision and further development of its IT systems.

We focus on the customer at HSE24 0

CRM for Broadcasters

Case Study

Mediaset Premium: the evolution toward a customer-centric model

Reply is one of the the main IT partners of Mediaset for the Premium initiative and is accompanying the growth of new business by contributing to the definition and fulfillment of the plan for the implementation and development of systems to support business.

Mediaset Premium the evolution toward a customer-centric model 0

Employee Engagement

Case Study

Becoming Advocates of HD Technology: The BSkyB Project

With the support of Reply BSkyB has successfully brought its employees up to speed and on board with HD technology.

Becoming Advocates of HD Technology The BSkyB Project 0

28.02.2016 / Cointelegraph

Press Article

How Bitcoin Disrupts Telecommunications?

The Blockchain has begun to disrupt not only the financial sector, but also the telecommunications sector. Using Reply’s expertise in the Blockchain technology and Software Defined Networking, Sytel Reply has created a brand new and powerful system, Securechain,​ to provide security, scalability and auditability to future networks.​

Virtual Customer Premises Equipment

Best Practice


SDN and NFV are set to change the networking industry and, as part of that change, virtual Customer Premises Equipment (CPE)​ is an upcoming technology paradigm that promises to be beneficial for both customers and service providers.

Dynamic Service Chaining

Best Practice


The difficulties faced when implementing network services continue to present a challenge to organisations, both from an organisational perspective, as well as from a technical perspective. This document provides direction on how organisations can deal with the challenge of introducing service chaining and deploying critical network services by using the emerging technologies of Software Defined Networking (SDN) and Network Functions Virtualisation (NFV).​

Cloud for Telco

Best Practice

Remove limitations to the Mobile Telco architecture: Telco-over-Cloud

​Technologies such as Software-Defined Networking (SDN) and Network Function Virtualisation (NFV) are sparking numerous innovations in the networking landscape. One of them being Telco-over-Cloud, which can be directly applied to the Mobile Telco architecture to remove its current limitations, making it more cost-effective, flexible, powerful and easily scalable for the future.​​

17.11.2015 - 20.11.2015 / Nuremberg


DOAG Conference 2015

Live Reply participates in the DOAG Conference 2015, from 17 to 20 November 2015 in Nuremberg. The conference is hosted by the German Oracle User Group and Live Reply holds a presentation about "How OIM helped us to overcome integration hurdles" offering practical solutions for concrete issues that arise in large-scale integration projects.

29.07.2015 / ScienceDirect


Fixed Access Network Sharing

Fixed broadband network deployments are moving inexorably to the use of Next Generation Access (NGA) technologies and architectures. These NGA deployments involve building fiber infrastructure increasingly closer to the customer in order to increase the proportion of fiber on the customer’s access connection (Fibre-To-The-Home/Building/Door/Cabinet, ... i.e. FTTx).


Case Study

We focus on the customer at HSE24

HSE24 is one of the top addresses for modern and multi-medial home shopping. With its channel brands HSE24, HSE24 Extra, HSE24 Trend, this innovative mail-order company provides women over 40 with information on the latest trends via its online shop. In doing so, it links its interactive platforms TV, Online and Mobile in a consistent manner and offers lots of applications for smartphones, SmartTV and tablets. Xpress Reply has been supporting its longstanding customer HSE24 for nearly ten years now with the provision and further development of its IT systems.

DNS Security

Best Practice

Domain Name System Security Extensions

The aim of this white paper is to provide information with regards to the current status of Domain Name System (DNS) and its evolution into Domain Name System Security Extensions (DNSSEC).

05.11.2014 / Cologne


VATM-Fibreglass Day 2014

Once again Live Reply is attending the VATM Fibreglass Day, which is being held in Cologne on 5 November. The VATM Fibreglass Day has been one of the industry’s main events for years, with its members attending it with great interest.


Best Practice

Future Network

Digital transformation is pervasive and the forces driving it are centred on Information Technology and Communications Networks. This paper examines the drivers of change and the impacts that they will have on all aspects of a connected world, ushering in the Future Network.

Business/Operation Support Systems

Best Practice

With Reply the route to the future of B/OSS is outlined

Reply considers the strong attention to Customer Management and the overall infrastructure and service operational improvement crucial elements to succeed in this market, combining its strong experience and positioning on BSS (Business Support Systems) and OSS (Operation Support Systems).

Telco Consulting Services

Best Practice

Specialized consulting services on LTE, LTE-A & VoLTE

Reply provides high-value specialized consulting services on LTE, LTE-A and VoLTE topics. Reply collaborates with primary Telco Service Providers in the design, deployment and operations of their 4G Core network infrastructures.


Best Practice

The convergence of Telco & Retail

Retailers know the importance of a quality omni-channel User Experience. However all too often Telcos are still providing inconstant offerings and poor customer services between online, retail and call centre channels.

Telcos need to raise their game and follow the lead of Retail by implementing more fit for purpose IT. Why?

Cloud Computing for Telco

Best Practice

Telco over Cloud, SDN and NFV solution

Telco over Cloud, Network Function Virtualization and Software Defined Networking are changing the telecommunications industry landscape, more specifically the Telco Service Providers network infrastructure and systems, by introducing Cloud Computing, Virtualization paradigms and Software approaches already in use and mature in traditional IT environments.


Best Practice

Customer Operational Excellence

For Reply, customer operational excellence means competing on quality. It implies providing customers with the best services and the fastest response times while enabling them to manage all processes flexibly and with continuity. People, processes and technology components remain the vital ingredients of an excellent service.