Success Story

Digital Innovation Starts from the Physical Store

Fashion, art, design and the search for new distribution formats, placing the customer at the centre.

Digital Innovation Starts from the Physical Store 0
Here and everywhere. Now or never.  0

Capri Group

Case Study

Here and everywhere. Now or never.

The Capri Group, owner of the well-known fast fashion brands characterised by high growth potential - Alcott and Gutteridge - is taking on, with Retail Reply’s support, an innovative digital transformation process. This process puts Artificial Intelligence at the service of the Retail world and integrates the gradual nature of a scalable approach to the vision of a multi-channel oriented future.

Case Study

Digital Transformation Starts at Home

Retail Reply supported a global furniture retailer's rapid transformation programme over a two year period helping them on their journey to become more agile, relevant and profitable.

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Retail Revolution

Research

Retail in the 2020's

Download the IMRG-Reply "Retail in the 2020s" Report to find out how retail will be disrupted over the next decade. In this report we look at the changing dynamics of the consumer revolution and seek to highlight why this will affect how merchants manage demand, source products and which technology systems will play a key role in this brave new world.

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Supply Chain

Case Study

DRIVE EFFICIENCIES IN SUPPLY CHAIN

A major UK high street retailer has a multiple number of Distribution Centres (DC’s) that are managed internally and with 3rd Party Logistics companies. In order to drive efficiencies in their Supply Chain, Retail Reply helped the client streamline these capabilities to save operational costs.

SELEX

Case Study

Selex strengthens eCommerce infrastructure with AWS Cloud

Storm Reply, an AWS Premier Consulting Partner, supported the Selex Commercial Group, starting from the early stages of migration to the company's day-by-day operations, through an active DevOps service based on the customer’s specific requirements.

Human machine interfaces

Best Practice

Smart Retail, take a photo and buy

Using AI and Machine Learning, Portaltech Reply has created a mobile app that brings the physical and digital worlds closer together, simplifying the purchase and increasing customer engagement.

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Primadonna

Case Study

The Convergence between Store and Digital

To pursue Primadonna‘s goal of transforming from footwear and accessories specialist to fast fashion retailer, Retail Reply has implemented an integrated solution with online channels that can manage all store operations, from providing information on product details and availability to creating orders on behalf of customers and managing loyalty programs.

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AI for Retail

Best Practice

AI Store Check: Shelf Survey at POS with just one click

"AI Store check" is an application which allows sales representatives to automatically perform shelf surveys – all they need to do is create photos of the shelves with the app and upload them to the cloud. An AI is then used to perform an analysis.

29.09.2015 - 01.10.2015 / Bremen

Event

DSAG Annual Congress 2015

Reply participates in the DSAG Annual Congress, taking place from 29th September to 1st October at the Congress Centrum in Bremen. Following its motto “ERP/4 Customer: More than fast and easy?”, the Congress will focus on SAP’s new product family S/4 HANA, which comprises SAP’s 4th generation ERP innovations.

23.09.2015 - 24.09.2015 / Bonn

Event

ECR-Day 2015

4brands Reply will participate at the ECR Day from 23 to 24 September 2015 in Bonn. The company will deliver a plenary lecture about Digital Transformation in Marketing outlining the development from Mass Communication to a direct, active and sustaining Consumer Dialogue.

Customer Experience

Best Practice

Integration in Retail

Glue Reply is currently helping a number of retail clients to introduce greater integration into their business operations and systems.

But why is integration such a hot topic, and where do we need to start?

Award Winning Solution

Best Practice

Smart glasses in use: efficient data acquisition for shelf surveys at the point of sale using data glasses

With Smart Glasses and the Android based App, sales representatives can detect the status quo easily and faster at POS: they have their hands free and the products will be shown in the right sequence. Now, they save time and benefit from the information gathered during the visit, which is more reliable than the current process. Furthermore, they can identify abnormalities on the shelf more easily.

Smart glasses in use efficient data acquisition for shelf surveys at the point of sale using data glasses 0

Customer segmentation

Best Practice

Customer Insight

Glue Reply has conducted a study to understand customers by grouping them into distinct categories or segments. Retailers would target different products and offers at each customer segment, in the belief that segmentation was the best way to predict customer preferences and purchasing behaviour. Although many retailers still use various forms of segmentation, this can now be combined with a wealth of other information, which allows retailers to engage with customers in a much more flexible and personalized fashion. Welcome to the world of Customer Insight.

Largest Data Cube in Europe

Case Study

Reply implements Web Analytics for Otto with Microsoft

OTTO is redefining the idea of web analytics with the introduction of a high-performance, Microsoft-based BI solution. Cluster Reply is supporting the project by the OTTO divisions in the form of Europe’s greatest cube for the analysis of online purchasing behaviour and the optimisation of the range and campaigns. For the very first time, up-to-the-minute information can react to the high-volume online business.

hybris for Retail Industry

Best Practice

Product Information Management done right

To counter the competition from online vendors and simultaneously expand the traditional strengths of its own business model, over-the-counter retail has to break new ground. Portaltech Reply has therefore developed a Product Information Management (PIM) platform based on hybris to optimise product management and sales processes, while allowing for the integration of different locations and partners as well as comprehensive marketing activities. The solution has successfully been deployed to assist an association of furniture retailers faced with local competition and the pressures associated with Digital Transformation.

01.05.2015 / Retail Systems

Press Article

Wearable Retail

Wearable technology could be the key to customer engagement and knocking down the online/offline divide. Daren Ward, Partner at Glue Reply, argues that wearable in retail should be carefully considered as part of an omnichannel strategy and explains how to secure the customer engagement, providing recommendations for a proper use of data.

SAP CRM

Case Study

We focus on the customer at HSE24

HSE24 is one of the top addresses for modern and multi-medial home shopping. With its channel brands HSE24, HSE24 Extra, HSE24 Trend, this innovative mail-order company provides women over 40 with information on the latest trends via its online shop. In doing so, it links its interactive platforms TV, Online and Mobile in a consistent manner and offers lots of applications for smartphones, SmartTV and tablets. Xpress Reply has been supporting its longstanding customer HSE24 for nearly ten years now with the provision and further development of its IT systems.

Proximity Commerce

Best Practice

The Digital Customer: the case for Proximity Commerce

Proximity Commerce assumes that the business has a digital transformation strategy that is customer centric. Here the business understands the need to go to the customer. It buys into the fact that digital disruption is about people and what they want. Competitive advantage comes from understanding what customers expect and delivering against this.

eCommerce design

Case Study

Monsoon & Accessorize eCommerce

As a way to dramatically improve their online ecommerce platform, Monsoon & Accessorize wanted to increase the customer’s online experience. Open Reply applied its creative thinking across their desktop, mobile and tablet channels to ensure the same branding and level of customer experience was as premium as possible. Open Reply developed each platform step-by-step and optimised our UX technology to ensure a personal and seamless online experience.

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29.11.2014 / Customer Loyalty

Blog

How getting consumers to fall in love with your brand is the key to customer confidence

Today’s consumer is hard to please at the best of times and brands go to great lengths to gain not only their attention, but also their trust. So in such a competitive market, how do brands look to build customer confidence in the digital age?

24.11.2014 / Digital innovation

Blog

UK brands leading the way in digital innovation

In a world where shoppers are more tech savvy than any brand, where customers don’t have to leave the comforts of their own homes to buy something, and where budding fashionistas can search a million and one online sites to find inspiration and advice; how do retailers grab the attention of, and convince, the ‘on foot’ shopper to even enter their shops? …Through the use of a digital window display!

05.11.2014 / Beacon technology

Blog

There’s More To A HoF Mannequin Than Meets The Eye

Ever been walking around the shops and had your eye drawn to a jaw-dropping outfit modelled by one of the many in-store mannequins, only to be frustrated by the fact you can’t actually find the clothes anywhere? Answering the call of disgruntled customers everywhere, retail giants House of Fraser have announced the introduction of in-store beacon technology, which we love!

Responsive Design

Case Study

Reply relaunches Dr. Beckmann’s web portal

Dr. Beckmann wanted to strengthen its brand digitally and harmonise it internationally. Triplesense Reply provided Dr. Beckmann’s website with a more emotional look and feel while ensuring it can be viewed on all end devices – with the goal of increasing the number of visitors and also the sales volume of the online shop.

SYSTEM INTEGRATION

Best Practice

INTEGRATION IN RETAIL

Glue Reply helps Retail clients to introduce greater integration into their business operations and systems.

But why is integration such a hot topic and where do we need to start?

INTEGRATION EXCELLENCE

Best Practice

RETAIL IN THE HEART, TECHNOLOGY IN THE HEAD

Glue Reply is passionate about Retail and its solutions are driven by three simple principles: Keep it simple, drive value and execute well.

Three principles that are at the heart of Retail…

Price and condition management

Case Study

With 4brands Reply, Zentis streamlines pricing models to enhance sales and financial functions

Zentis achieves automation and transparency to better calculate pricing models for customers. Complex pricing models were creating excessive work and complexity for the sales and account teams at Zentis, driving it to identify an optimised IT solution. SAP Business Warehouse provides a homogeneous database that simulates conditional scenarios to support Zentis in planning pricing models with its clients.

With 4brands Reply, Zentis streamlines pricing models to enhance sales and financial functions 0

Digital strategy

Case Study

A cross-media digital strategy for Kinder Bueno

The long-standing partnership between Kinder Bueno, a Ferrero Group brand, and Reply is still going strong. This time, Ferrero needed to communicate a change in the brand’s positioning from an ideal guilt-free snack for filling a “small gap”, with the slogan “bontà a cuor leggero” (carefree delight), into a real must-have that consumers will do anything for: “Buono da diventar cattivi” (so good it’ll turn you bad).

Proximity Marketing

Best Practice

Be relevant to your customers

How can a brand or a retailer be relevant to their customers? How can they differentiate themselves and provide the consumer a better buying experience, at the right time and in the right place? How can a Retailer increase the median basket size of its customer?

Enterprise Architecture

Best Practice

Capability Architecture: Connecting the Dots!

A capability based planning approach to driving IT delivery from business goals. It is not difficult to find instances of business and IT projects failing to achieve their goals. The reason (or is it excuse?) frequently cited is misalignment or disconnection to organisational strategy.

07.04.2014

News & Communication

Costco selects Reply and hybris to implement its new international ecommerce site

Reply and hybris software, an SAP company and the world’s fastest-growing commerce platform provider, today announced that they have developed and delivered Costco Wholesale Corporation’s new international ecommerce site, Costco.com.mx.

03.04.2014 / Computerworld UK

Press Article

Costco uses UK e-commerce model to drive international sales

This article discusses Costco’s new Mexico wholesale website designed and developed by Reply.

26.03.2014

News & Communication

Survey reveals almost two thirds of retailers now operate four or more customer touch points

A recent retailer survey from eDigitalResearch and Portaltech Reply has revealed that channel integration is proving increasingly difficult as more and more retailers turn multichannel in an effort to engage with their customers.

26.11.2014

News & Communication

Reply partners with Chicco to develop Happy Tab, the first Android tablet for children between the ages of 18 months and 6 years

Reply a fully-fledged Android tablet for children between the ages of 18 months and 6 years. Happy Tab is both safe for children and freely customisable by parents.

Reply partners with Chicco to develop Happy Tab, the first Android tablet for children between the ages of 18 months and 6 years 0

25.03.2014 / Multichannel Commerce

Research

The Challenges of Realising a True Multichannel Vision

Portaltech Reply and eDigitalResearch have once again undertaken this important piece of research to understand how the market has changed and what more needs to be done to help retailers better achieve their multichannel vision.

Product Manufacturing System

Best Practice

PMS. MES Project

PMS (Product Manufacturing System), a system that can be classified into the MES (Manufacturing Execution System) area, allows supervision, control and Management of manufacturing activities and field systems.

Case Study

A procurement hub for Basf from Reply Consulting

Reply Consulting has been engaged to support Basf Italy in designing the organizational and operating model of the Procurement Hub Italy. The project, that was divided into 3 phases - As-Is Assessment, To-Be Model Design and Definition of the Roadmap - allowed Basf to design and implement the Procurement Hub Italy in accordance with the Company’s Group guidelines.

26.03.2014 - 27.03.2014 / Birmingham

Event

Internet Retailing Expo 2014

Portaltech Reply will take part in the Internet Retailing Expo 2014, that will be held in Birmingham on 26-27 March 2014.

Mixed Reality

Video

Augmented Reality for Daikin

Forge Reply's solution for Daikin is truly innovative and based on "Augmented Reality" - Daikin 3D

31.03.2014 - 01.04.2014 / Mannheim

Event

SAP-Forum for Trade

Xpress Reply will be part of the SAP-Forum for Trade. Multi- and omni-channel, smartphones as shopping assistants, Big Data or Social Media Analytics shape the future of trade and retail.

Responsive design

Case Study

The new Elena Mirò responsive site goes online

Elenamiro.com has been realised with a full-responsive approach to offer users the complete Elena Mirò image and services on any device, at home or on the go. The new site was designed by the Fashion&Luxury Team of Bitmama, Reply and Armando Testa joint venture, specialised in creative multichannel digital communication.

The new Elena Mirò responsive site goes online 0

25.02.2014 - 27.02.2014

Event

LogiMAT 2014

Click Reply is exhibitor at the LogiMAT Fair in Stuttgart from February 25 to 27, 2014. Click Reply will show their Click Reply WMS (Warehouse Management System) V. 4.6 as well as the modules “Labor Management, Performance and Warehouse Billing“.

16.02.2014 - 20.02.2014

Event

EuroShop 2014

Xpress Reply and Syskoplan Reply will participate in the EuroShop 2014, the worldwide leading fair for retail trade. Being staged for the 18th time by Messe Düsseldorf together with the EHI Retail Institute, EuroShop will again be for the retail industry what it has been for years.

Portaltech Reply

Best Practice

Changing trends in multichannel shopping and browsing preferences

Since 2010, eDigitalResearch and Portaltech Reply have been tracking the changes in multichannel shopping and browsing preferences since the growing emergence of smartphone devices. Results in this whitepaper refer specifically to the multichannel shopping and browsing preferences of smartphone owners unless otherwise stated.

15.10.2013

News & Communication

Online and mobile channels continue to boom as smartphone owners become increasingly multichannel

The latest consumer study from eDigitalResearch and Portaltech Reply has found that weekly in store shopping levels have dropped considerably since 2010, as smartphone owners continue to turn to their mobile devices and online channels to shop and browse.

23.09.2013

Press Article

Bringing the Customer Conversation to life

Internet Retailing - Daren Ward, Partner at Glue Reply, examines seamless integration, mixed reality in store and how technology can move the intrusion line.

21.10.2013 - 22.10.2013

Event

Warehousing Futures 2013

@logistics Reply was present at Warehousing Futures 2013, the annual networking event for warehouse managers and owners, now in its 6th year. The event took place on 21 and 22 October 2013 at St Johns Hotel in Solihull, Birmingham.

ecommerce

Case Study

Reply for Vorwerk Group

A new brand strategy in the large-scale design relaunch for all countries and product divisions were rolled out by Reply.

Various graphic, conceptional and technical improvements of the Magento shops and TYPO3 CMS were part of the implementation.

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25.09.2013

Event

Retail Systems Multi-Channel Conference

Portaltech Reply participated in the 6th edition of Retail Systems Multi-Channel Conference, an event for key decision makers and opinion formers in the UK retail industry, that was held in London on 25 September 2013.

18.09.2013

Event

The Retail Conference

Glue Reply has been taking part in the Retail Conference 2013, that was held on Wednesday 18th September 2013 at the America Square Conference Centre in London.

11.07.2013

Press Article

Augmented reality retail tech could be perfect fit for stores

V3 - Reply brought a selection of kit to London to demonstrate to retail brands that there is room for progress both in store and at home.