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Euronics’s decision to overhaul its web portal was spurred by a new focus on exploiting cutting-edge technology. Hence the need for an efficient ecommerce platform integrated with the corporate and information functions to offer complete support for the retail outlets.
Reply led the project, bringing in Technology Reply, Italy’s first certified Oracle OPN Specialized Platinum Partner. Through our experience and the contribution from our partner Oracle, Reply has developed an innovative solution providing quick, direct access to the ecommerce functionality while integrating seamlessly with third-party systems and external platforms.
In its completely revamped portal, Euronics has achieved the twin objectives of ensuring continuity with existing clients while winning over a new target customer group through the online channel. The refreshed site now handles a continually updated catalogue of over 17,000 products.
The solution designed and developed by Reply shows how consolidated experience in the relevant sector and certified technological expertise can create complex, innovative systems for major retailers to meet end consumers’ needs.
Through marketing, developing the sales network, and a focus on new technologies, supported by Reply, Euronics has once again confirmed its position as one of Italy’s top electronic-goods chains.
Technology Reply is the Reply group company specialising in consultancy, design and implementation of solutions based on Oracle technology. Through its certifications and its participation in the Beta Programs and the co-development ventures pursued directly with Oracle Corporation, Technology Reply has been continually innovating and providing enterprises with worthy support for over 17 years. With all its expertise, Technology Reply can assist companies throughout the process of transforming their information systems into innovative solutions, from design to implementation. Technology Reply is Italy’s first certified Oracle OPN Specialized Platinum Partner.