Reply is the place to meet an incredible variety of enthusiastic, passionate, ideas-driven people, who want to make a difference and an impact.Would you like to know more?
Empty shelves, a shop filled with customers and no resupply in sight: Every retailer's nightmare. Empty shelves frustrate shoppers and lead to sales losses for manufacturers and retailers, which amount to roughly one billion Euro a year according to current studies. 4brands Reply is developing the "connected shelf" – an intelligent, fully-networked shelf.
Customers are looking for new, interactive buying experiences and offers geared to their needs. At the same time they want to make the replenishment process as efficient as possible, especially when it comes to every day products. With
Reply Voice Commerce,
Syskoplan Reply has developed an extension for SAP Customer Experience that precisely addresses this need for simplification, and with which language can be used as a natural communication medium.
Retail is facing the challenge to change their existing business models, in order to stay competitive by offering convincing customer experiences and advanced services. Solidsoft Reply supported a major UK food retailer to achieve a comprehensive, connected and real-time view of stock, delivery and of their customers enabling the retailer to evolve their business in accordance with the customer needs.
KAO Germany, the world's leading provider of haircare and cosmetics products, implemented with Triplesense Reply a mobile-optimised B2B portal for the two salon-exclusive haircare brands of Goldwell and KMS California.
Who and what can we trust? How has trust been impacted by the unprecedented levels of data being shared, new technologies such as apps and location-based services, and the rise of online reviews?
With over 800 participants, ECR Tag is the leading trade congress of the German consumer goods industry. 4brands Reply is represented as gs1 Germany Solution Partner with its own booth. On September 19, Heiner von Brachel, Senior Manager at 4brands Reply, will talk in the "Customer Journey 4.0" forum about how smart data and digital tools can improve sales potential.
Technology Reply is the first certified Italian partner Oracle OPN Specialised Platinum Partner. After successfully achieving the previous objective of the project Euronics Italia, assigned to them in 2014, four years later it assumes again the leadership of the new great path undertaken by Euronics Italia to bring his E-commerce to a next level.
Megatrends such as
Personalised Commerce, IoT or
Data Driven Enterprise have great potential for disruptive changes in retail. In order to adapt to this world of new retail, it is necessary to constantly visualise the
Customer Experience, exchange ideas with other experts and develop ideas together. This is what the
Retail X Bootcamps are for.
Portaltech Reply provided Iceland Foods with a full end-to-end service, including software licensing, implementation, customisation and ongoing management of the platform."We went live in seven months, on time and on budget in what was proven to be one of the most successful implementations of ecommerce for grocery in the UK".
John Lewis relied on Reply to support them in identifying and implementing the new capabilities needed to support its growth strategy, following the newly defined roadmap and providing solution architecture support on the many subsequent IT projects.
Technology Reply, an Oracle OPN Specialised Platinum Partner, has developed an innovative solution that enables quick, direct and secure access to the services provided by the Conad del Tirreno cooperative.
What role does trust play in the relationship between consumers and retailers, and how is this being affected by digital transformation?
The new digital store of Chicco created in collaboration with Square Reply.
More and more visitors access the internet website of BASF via smartphones. On the BASF’s new mobile website m.basf.com, smartphone users should be able to access relevant information everywhere on the go in the days to come. Reply developed a field and design concept for the bilingual mobile company website advised BASF during the technical implementation.
Reply's creative and strategic consultancy has inspired Bluville, a play experience set in the village of the much-loved Smurfs. The game takes up the story from the film "The Smurfs 2" and extends it into an original story for the little ones to enjoy.
Logistics Reply takes part in
RBTE 2018, the must-attend event for retail and hospitality organisations looking for the right tools, solutions, innovations and advice on how to best run their business.
Portaltech Reply closely supported SPAR ICS in the implementation and customisation of the functionality of the new ecommerce platform, based on
SAP Hybris technology. Today, a truly flexible layout allows Hervis customers to enjoy a unique shopping experience.
Retail Reply is hosting a forum on Automated Commerce in London on 22 February 2018. The event highlights some of the most pressing questions with regard to automation in commerce and provides an extensive view on the topic with expert speakers from various sectors.
Nivea Men has relaunched its brand with an integrated digital campaign by Bitmama to maximise engagement through the new slogan “Every day begins with you”. Bitmama has used different social networks in an integrated approach to generate a potentially infinite ripple of engagement across the web.
In August 2017, the British government released a position paper on future customs arrangements with the EU following Brexit. Among other things, the paper suggested that new technology would address some of the challenges of maintaining trade “as frictionless as possible”. In this paper, we are looking at what
blockchain can and can’t do to address this challenge.
Competitive advantage and survivability in retail will depend on exceeding customer expectations, through gathering the right insights, intelligently applying automation and maximising the potential of your employees. Avvio Reply and Retail Reply support retail companies to leverage the opportunities offered by advanced technology to create compelling customer journeys while ensuring that the companies’ employees are integrated in the change process.
4brands Reply, the consumer goods specialists within the der Reply group, is joining as a partner the
LZ open, taking place on
22-23 January in
Berlin. The new industry event hosted by Lebensmittel-Zeitung connects the most important decision makers of retail and FMCG sectors. More than 300 top decision makers are arguing about
„Mission Trade – How Trade and Industry Manage the Digital Transformation“ and share their experiences.
The evolution of multiple channels for traditional retailers has resulted in fragmented operations leading to a poor user experience. Reply has coined a new term "Proximity Commerce" which better describes how retailers should approach Omnichannel. The new term "Proximity Commerce" seeks to encapsulate where retail is heading and fit with how customers and technology are driving the agenda for retailers.
Retail Reply hosts the Second 2017 Roundtable on the topic of Automated commerce, all the tools and technologies that are revolutionising the retail sector.
Reply is represented at
13-14 September 2017, in the Expo Special
WORLD OF EXPERIENCE. This innovation hub for marketing-communication and technology highlights connected products, new consumer experiences and innovative business strategies.
4brands Reply is represented with a speech about the
Smart Shelf at the
ECR Day, taking place on
20-21 September 2017 in
Munich. The congress highlights the challenges of the consumer goods industry in the age of digitization. More than 800 decision makers of the consumer goods industry will meet to network and exchange their experiences.
4brands Reply is exhibitor at the
SAP Forum for the Consumer Goods Industry 2017, taking place on
21 June in
Wiesbaden and on 22 June in Mainz. The event is a valuable forum with best practice reports, expert discussions and time for networking.
Retail Reply will be attending the NG Retail Summit in Scotland. The event will bring together, senior retail decision-makers and business leaders from across the continent to share experiences, discuss current challenges – and find pragmatic solutions to help deliver meaningful results.
Protocube Reply, a Reply Group company that develops integrated 3D solutions, is a 3D platform whose services enable customers to optimise industrial processes and to provide effective and innovative communication, design and architecture solutions. Protocube Reply explains how to optimise processes using integrated 3D solutions in an Industrie 4.0-ready company.
Reply turned Costco’s international eCommerce expansion plans into reality. Reply handled the entire ecommerce offering for Costco, with Mexico becoming the first market to use and test the blueprint ecommerce platform developed in the UK.
Data Reply and Twice Reply take part in The GDPR and Retailing: Consent, profiling and disruptive technologies event in London on 4th May 2017.
Retail Reply hosts the
First 2017 Forum on Trust. The event is an opportunity to discuss trust in retail, key challenges arising from digital innovation, and implications for business in 2017.
What role does the bricks-and-mortar shop still play, in a retail sector seemingly enslaved to expectant, impatient consumers who can buy any product online and have it delivered to their doorstep within a couple of days? Jason Stanard, Partner at
Retail Reply, explains that the overwhelming majority of shopping experiences include at least one digital element – the phone. Even if a retailer doesn’t have a digital screen in-store, it’s still part of an
omnichannel shopping experience.
Reply is represented at the
DSAG Annual Congress 2016, taking place on
20-22 September in
Nuremberg, Convention Center. Following the motto "Business Transformation out of the plug socket", the biggest meeting of German SAP users will focus on the challenges of transformation of business processes and even entire market models.
What role does
trust play in the relationship between consumers and retailers? And how has this been affected by
Reply, which specialises in the design and implementations of solutions based on new communication channels and digital media, has conducted a research to understand the impact of trust on
brand loyalty in this digital age.
4brands Reply takes part in the ECR Day 2016, the leading congress of the German consumer goods industry, held in
Euronics needs an efficient ecommerce platform integrated with the corporate and information functions. Through our experience and the contribution from our partner Oracle, Reply has developed an innovative solution providing quick, direct access to the ecommerce functionality while integrating seamlessly with third-party systems and external platforms.
4brands Reply takes part in ECR live! taking place in Düsseldorf, 29.-30. June 2016 and focussing on Category Management and Shopper Marketing.
4brands Reply takes part in the SAP Forum for the Consumer Goods Industry in Bielefeld from 7 – 8 June 2016.
Open your company for ecosystems thinking. Be flexible with delivering value to the customer. Think about partnerships as new ways of generating revenue and optimizing customer experience. Innovate collaboratively with your customers and partners to ultimately improve the customer experience.