Retail & Consumer Products

Phygital approach beyond
the anytime, anywhere Retail

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Place

New channels offer different value propositions: delivery, experience, recommendations

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Product

“Multiplication” of perceived products, thinking especially on the Metaverse and other mixed reality experiences

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Personalization

Endless opportunity to “fit product to customer needs”

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Orchestration

Explore demand-price curve and adapt processes and platforms to the new reality, leverage on composable architectures

Focus on Grocery Market

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Automation in Tour Planning

Best Practice

Sales representatives spend many hours every day travelling to customers. In order to increase the efficiency and the degree of automation of route planning, 4brands Reply developed a tour planning solution that enables a complete integration of data into different CRM platforms. The solution supports both cloud systems such as SAP Customer Experience and on-premises systems.

Capri - Here and everywhere. Now or never.

Case Study

The Capri Group, owner of the well-known fast fashion brands characterised by high growth potential - Alcott and Gutteridge - is taking on, with Retail Reply’s support, an innovative digital transformation process.

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Checking out Checkouts

Best Practice

A survey of leading Retailers’ on the Future of Automated Checkouts. 

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Case Study

Digital innovation starts from the physical store