Reply is the place to meet an incredible variety of enthusiastic, passionate, ideas-driven people, who want to make a difference and an impact.Would you like to know more?
Conversion Rate Optimization (CRO) is becoming one of the most relevant practices in the whole digital marketing ecosystem. Over time, it has been an often neglected activity, whose knowledge and application was limited to a very small audience of industry experts. Like Reply has developed and implemented an advanced analytics solution to track customers' digital behaviour with the aim of optimising the conversion rate of web views into final purchases.
Driven by digital innovation, consumers began asking for the physical store to take on a new meaning, a phenomenon that has necessitated a profound transformation on the part of retailers. Retail Reply proposed the best solution for Legami’s needs based on the Oracle Retail Xstore Point of Sale suite.
Reply, among the first Boston Dynamics Integration Partners worldwide, is testing the "SPOT" robot with ECE to support businesses in benefitting from advanced mobile robotics. As part of the so-called "Early Adopter Program" Reply and ECE have identified multiple possible use cases.
Nowadays, digital presence guarantees flexibility and agility of business communications towards customers, allowing the business to keep in touch and enable new relationship solutions at a distance. Like Reply's perfect combination of strategy and technology supports local business networks both in the development of the recovery steps and in the operational deployment of digital marketing initiatives at a scalable level for the entire network.
Retail Reply supported a global furniture retailer's rapid transformation programme over a two year period helping them on their journey to become more agile, relevant and profitable.
The Capri Group, owner of the well-known fast fashion brands characterised by high growth potential - Alcott and Gutteridge - is taking on, with Retail Reply’s support, an innovative digital transformation process. This process puts Artificial Intelligence at the service of the Retail world and integrates the gradual nature of a scalable approach to the vision of a multi-channel oriented future.
Download the IMRG-Reply "Retail in the 2020s" Report to find out how retail will be disrupted over the next decade. In this report we look at the changing dynamics of the consumer revolution and seek to highlight why this will affect how merchants manage demand, source products and which technology systems will play a key role in this brave new world.
A major UK high street retailer has a multiple number of
Distribution Centres (DC’s) that are managed internally and with 3rd Party Logistics companies. In order to drive efficiencies in their
Retail Reply helped the client streamline these capabilities to save operational costs.
Storm Reply, an AWS Premier Consulting Partner, supported the
Selex Commercial Group, starting from the early stages of migration to the company's day-by-day operations, through an active DevOps service based on the customer’s specific requirements.
Using AI and Machine Learning, Portaltech Reply has created a mobile app that brings the physical and digital worlds closer together, simplifying the purchase and increasing customer engagement.
To pursue Primadonna‘s goal of transforming from footwear and accessories specialist to fast fashion retailer, Retail Reply has implemented an integrated solution with online channels that can manage all store operations, from providing information on product details and availability to creating orders on behalf of customers and managing loyalty programs.
"AI Store check" is an application which allows sales representatives to automatically perform shelf surveys – all they need to do is create photos of the shelves with the app and upload them to the cloud. An
AI is then used to perform an analysis.
Reply leverages Data and Analytics to gain insights into the development of the Coronavirus pandemic and how it impacts society, consumers and industries.
This report focusses on the changes in the Fashion sector since the beginning of the COVID-19 outbreak.
Susanne Zander, Partner at
Syskoplan Reply and Reply “Digital Commerce”
Communities of Practice Lead, explains why companies must embrace hyper-personalisation and 'micro-moment' technologies to ensure their e-commerce strategy is capable of successfully navigating the disruption of the Coronavirus. Read more in
The search for the perfect customer experience presents the retail sector with challenges and opportunities: For the consumer, the amalgamation of the online and offline worlds is already established. The use of new technologies such as artificial intelligence and IoT is essential for the best shopping experience.
On 11 November 2020 4brands Reply participates in the online series "SAP Impulses for Digital Consumer Goods Companies". The experts give an insight into
SAP Data Warehouse Cloud for the integration of external data sources using the example of crawled promotion prices.
Reply leverages Data and Analytics to gain insights into the development of the Coronavirus pandemic and how it impacts society, consumers and industries. This report focusses on the changes in the fast-moving consumer goods (FMCG) sector since the beginning of the COVID-19 outbreak.
Four tips on how you can offer your customers the perfect customer experience in a multimodal retail world - Or how I have been trying to buy a new armchair for a year now, but in the end only have an increasing amount of new shoes.
In Reply's latest article in collaboration with
IT Pro we take a look at how
Threepipe Reply helped the iconic department store and retail brand,
Liberty, navigate a site relaunch during the pandemic. Learn more about the challenges and opportunities for growing online retail in 2020.
Technology Reply is the first certified Italian partner Oracle OPN Specialised Platinum Partner. After successfully achieving the previous objective of the project Euronics Italia, assigned to them in 2014, four years later it assumes again the leadership of the new great path undertaken by Euronics Italia to bring his E-commerce to a next level.
Reply participates in the digital edition of Netcomm Forum Live, a fair dedicated to the world of Fashion & Lifestyle and Food & Grocery. The appointment includes two days during which participants will be able to learn about, discuss and redesign their digital and distribution strategies in the Retail & E-Commerce, Ai & Data Intelligence, Payment, Logistics, Legal & Fiscal and Esport areas.
TD Reply has developed a scalable approach that predicts sales for various points of sale, segments outlets based on their sales potential and target group fit, and optimises marketing measures per store so that stationary retailers can also jump on the bandwagon of data-driven decisions – read more about the Advanced Outlet Analytics approach.
Who and what can we trust? How has trust been impacted by the unprecedented levels of data being shared, new technologies such as apps and location-based services, and the rise of online reviews?
In this webinar held by
4brands Reply attendees have learnt why transparency of your business processes and the right insights into company data are important to make better decisions.
4brands Reply, the consumer goods specialist of the Reply Group, presents "AI Store Check" on 22 and 23 January 2020 at the LZ Open in Berlin at booth number 11. The annual kick-off event of the Lebensmittel-Zeitung networks the most important decision makers from the retail and FMCG industries.
KAO Germany, the world's leading provider of haircare and cosmetics products, implemented with Triplesense Reply a mobile-optimised B2B portal for the two salon-exclusive haircare brands of Goldwell and KMS California.
John Lewis relied on Reply to support them in identifying and implementing the new capabilities needed to support its growth strategy, following the newly defined roadmap and providing solution architecture support on the many subsequent IT projects.
Find out about the future trends in offline and online retailing and meet the consumer goods experts from
4brands Reply at ECR Day 2019 - the congress for the retail and consumer goods industry - on 18 and 19 September 2019 in Essen at booth No. 32.
Customers are looking for new, interactive buying experiences and offers geared to their needs. At the same time they want to make the replenishment process as efficient as possible, especially when it comes to every day products. With
Reply Voice Commerce,
Syskoplan Reply has developed an extension for SAP Customer Experience that precisely addresses this need for simplification, and with which language can be used as a natural communication medium.
The SAP Forum für die Konsumgüterindustrie takes place in Krombach on 9 and 10 September 2019.
More and more visitors access the internet website of BASF via smartphones. On the BASF’s new mobile website m.basf.com, smartphone users should be able to access relevant information everywhere on the go in the days to come. Reply developed a field and design concept for the bilingual mobile company website advised BASF during the technical implementation.
Reply's creative and strategic consultancy has inspired Bluville, a play experience set in the village of the much-loved Smurfs. The game takes up the story from the film "The Smurfs 2" and extends it into an original story for the little ones to enjoy.
Top decision-makers in retail companies with a digital commerce strategy often lack the appropriate control mechanisms to actively guide their company through the digital transformation. Analytics assistants offer support, which should offer the business world the same comfort as we already enjoy as consumers in the digital shopping world.
How can you make sure you’re offering your customers the perfect customer experience? It sounds simple: the more channels customers use when buying a product, the more they spend. Find 4 tips by Triplesense Reply.
Nivea Men has relaunched its brand with an integrated digital campaign by Bitmama to maximise engagement through the new slogan “Every day begins with you”. Bitmama has used different social networks in an integrated approach to generate a potentially infinite ripple of engagement across the web.
4brands Reply, the consumer goods specialist of the Reply Group, is partner of the
LZ Open in Berlin from
23 to 24 January 2019. The annual kick-off event of the Lebensmittel-Zeitung brings together the most important decision-makers from the retail and the FMCG sector.
Meet the experts from
Portaltech Reply and
Syskoplan Reply at SAP's booth at
EuroCIS, the leading trade fair for retail technology. The focus of the booth lies on topics such as Omnichannel Retail and Intelligent Stores.
With over 800 participants, ECR Tag is the leading trade congress of the German consumer goods industry. 4brands Reply is represented as gs1 Germany Solution Partner with its own booth. On September 19, Heiner von Brachel, Senior Manager at 4brands Reply, will talk in the "Customer Journey 4.0" forum about how smart data and digital tools can improve sales potential.
What role does trust play in the relationship between consumers and retailers, and how is this being affected by digital transformation?
Megatrends such as
Personalised Commerce, IoT or
Data Driven Enterprise have great potential for disruptive changes in retail. In order to adapt to this world of new retail, it is necessary to constantly visualise the
Customer Experience, exchange ideas with other experts and develop ideas together. This is what the
Retail X Bootcamps are for.
Technology Reply, an Oracle OPN Specialised Platinum Partner, has developed an innovative solution that enables quick, direct and secure access to the services provided by the Conad del Tirreno cooperative.
The new digital store of
Chicco created in collaboration with