Explore the latest trend in customer experience, where AI and 3D take on new roles in both digital and physical channels, and deepen our tailor-made support.
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3D Realism Trends
The report delineates contemporary trends in 3D technology and their impact on reshaping our understanding of reality.
3D meets Artificial Intelligence
Technology is currently undergoing a significant step forward, marked by the unique convergence of AI with 3D graphics and video technologies. The once-distant vision of realistic graphics has become a tangible reality, seamlessly integrated with real-time 3D content generation, live digital entities, and large language models facilitating natural dialogue with machines. This leap in realism is enabled by concurrent advances in computing power, 3D modeling, real-world capturing, and real-time tracking.
The symbiotic relationship between these innovations and AI is driving immersive experiences in the digital realm, eliminating many previous limitations of interactive and immersive technologies. This transformative development is poised to usher in a new era in customer experience, interaction, communication, and product design, further blurring the lines between the physical and virtual worlds, with far-reaching effects across industries and our daily lives.
Mapping the main 3D trends
Using Reply Sonar platform, we created a map of the relevant trends related to 3D realism evolution, based on their occurrence within expert media articles, mass media, patents and scientific publications.
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Bridging Realism and 3D’s Technological Evolution
Technological progress is at a pivotal point, with a convergence of 3D visuals, video, audio, and emotion/contextual AI setting a groundbreaking standard for virtual experiences. Graphical and interactive experiences approach a realism indistinguishable from the physical world, marking a new era in human-machine interaction.
This evolving paradigm fosters deeper connections with technology, yet challenges arise as the distinction between real and synthetic blurs, potentially leading to concerns about trust and content authenticity. Nevertheless, these advancements hold transformative potential, promising an unprecedented level of immersion and connection in human experiences with technology.
The future of 3D already started
Reply is already leveraging 3D technologies in different industries to enhance Customers' operations and businesses. Through the incorporation of real-time 3D responsiveness, we aim to improve user experiences and redefine possibilities in areas such as product design, sales, production, and customer interactions. Check-out some experiences on how 3D and Mixed Reality to see how 3D realism is already business-ready.