Explore the latest trend in customer experience, where AI and 3D take on new roles in both digital and physical channels, and deepen our tailor-made support.
Technology is currently undergoing a significant step forward, marked by the unique convergence of AI with 3D graphics and video technologies. The once-distant vision of realistic graphics has become a tangible reality, seamlessly integrated with real-time 3D content generation, live digital entities, and large language models facilitating natural dialogue with machines. This leap in realism is enabled by concurrent advances in computing power, 3D modeling, real-world capturing, and real-time tracking.
The symbiotic relationship between these innovations and AI is driving immersive experiences in the digital realm, eliminating many previous limitations of interactive and immersive technologies. This transformative development is poised to usher in a new era in customer experience, interaction, communication, and product design, further blurring the lines between the physical and virtual worlds, with far-reaching effects across industries and our daily lives.
Using Reply Sonar platform, we created a map of the relevant trends related to 3D realism evolution, based on their occurrence within expert media articles, mass media, patents and scientific publications.
The swift creation of lifelike synthetic environments is made possible through real-time ray tracing and rendering, which delivers intricate and physically precise lighting, reflections, and shadows. The integration of AI-powered rendering further enhances the overall scene quality with realistic textures, contributing to a heightened level of visual authenticity. Additionally, the utilization of AI-driven synthetic environment building tools allows for instant construction and dynamic adaptation of virtual environments, streamlining the process of creating immersive digital spaces.
The replication of reality has become remarkably accessible and efficient with recent advancements in reality capture technology, allowing for the recreation of real-world environments with unprecedented detail. These technological innovations not only facilitate the accurate duplication of physical settings but also hold the potential to elevate digital twins to a new level. The integration of reality capturing technologies is expected to contribute to the development of intelligent and dynamically evolving digital landscapes, further enhancing the capabilities of 3D representations.
The transformative impact of synthetic data extends beyond surface-level applications, particularly in the realm of physics simulations. They provide immediate feedback and achieve lifelike versions of a wide array of materials. Advanced simulation methodologies are addressing challenges in simulating intricate substances such as soft tissue, liquids, gases, granular materials, and deformable objects. The integration of synthetic data marks a revolution in physics simulations, delivering quality nearly indistinguishable from real-world data and thereby expanding the scope and fidelity of 3D environments.
The upcoming generation of digital interfaces is anticipated to showcase human-like behavior and reactions, thanks to realistic digital humans. The advancement of conversational agents is noteworthy, as these agents are becoming increasingly proficient in engaging in profound and meaningful conversations powered by large language models and natural language processing. However, the possible misuse of digital humans as deepfakes raises ethical considerations due to the simplicity with which they can imitate both the appearance and voice of real humans.
The 3D Industrial Digital Twin represents a considerable advancement in virtual modelling for the industrial sector, offering ultra-realistic, three-dimensional emulations of physical systems. It integrates data across the lifecycles of industrial objects, enhanced by AI-powered technologies, powerful computing hardware, and mixed reality. Digital Twins facilitate continuous optimisation of efficiency and performance by mirroring real-world data. Their benefits encompass improved training, decision-making, predictive analytics, safety enhancement, and operational performance, whilst reducing costs and environmental impact. Reply's projects demonstrate successful use cases in various industries, including manufacturing, transportation, and the energy sector.
The new wave of display and streaming technologies is achieving notable progress through the integration of 3D real-time responsiveness, enriching user experiences. This advancement is driven by swift developments in hardware, encompassing accelerated CPUs, GPUs, and specialized AI accelerator chips, essential for the creation and support of extensive AI models. The escalating influence of the AI boom is clearly observed in the realm of chip and device design, underscoring its potential to also drive the future evolution of 3D realism.
Technological progress is at a pivotal point, with a convergence of 3D visuals, video, audio, and emotion/contextual AI setting a groundbreaking standard for virtual experiences. Graphical and interactive experiences approach a realism indistinguishable from the physical world, marking a new era in human-machine interaction.
This evolving paradigm fosters deeper connections with technology, yet challenges arise as the distinction between real and synthetic blurs, potentially leading to concerns about trust and content authenticity. Nevertheless, these advancements hold transformative potential, promising an unprecedented level of immersion and connection in human experiences with technology.
Reply is already leveraging 3D technologies in different industries to enhance Customers' operations and businesses. Through the incorporation of real-time 3D responsiveness, we aim to improve user experiences and redefine possibilities in areas such as product design, sales, production, and customer interactions. Check-out some experiences on how 3D and Mixed Reality to see how 3D realism is already business-ready.