Reply is the place to meet an incredible variety of enthusiastic, passionate, ideas-driven people, who want to make a difference and an impact.Would you like to know more?
Red Reply supported one of the biggest media agencies in Europe with the generation of a decision-making base using a proof of concept, in order to move a virtualised, on-premises legacy MS WIN application to the Oracle Cloud. As an innovation agency for the digital age, the customer combines traditional and digital media planning with brand-specific target group models and media strategies, GeoMedia, performance marketing, social and search marketing as well as programmatic advertising.
The customer previously used an MS Windows application for forecasts, planning, optimisation, scheduling, competition analysis and reporting in relation to Television advertising campaigns. Among other things, AGF, AGTT and Kantar PIN data are used as a data base, as well as the competition data and advertisement schemas in the form of EDI2 or XML data. Based on the forecast, the application can be used to create individual performance values for TV advertising blocks, which can then be used for strategic planning as well as optimisation.
The following applications were used to implement the project: