Data Diversity
The customer previously used an MS Windows application for forecasts, planning, optimisation, scheduling, competition analysis and reporting in relation to Television advertising campaigns. Among other things, AGF, AGTT and Kantar PIN data are used as a data base, as well as the competition data and advertisement schemas in the form of EDI2 or XML data. Based on the forecast, the application can be used to create individual performance values for TV advertising blocks, which can then be used for strategic planning as well as optimisation.