IMMERSIVE EXPERIENCEAUGMENTED, VIRTUAL & MIXED REALITY

Combining human-centric design principles, industry knowledge, expertise in AI, IoT and 5G to create next generation experiences

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I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

Day by day, vast areas of our lives have become digital. Now is the time to embed the interplay of the digital and the real world into a smooth user experience – a challenge that drives progress in the area of Immersive Technologies Augmented, Virtual & Mixed Reality. The combination with conversation platforms changes the way people interact with the digital world into a multidimensional 360° experience across a variety of edge devices and channels.

Carefully designed Immersive Experience applications provide the ideal link between both worlds to take the User Experience with products, services and brands to a whole new level.

Visit our exclusive immersive experience centers and have a taste of the future


AREA 360 MILAN

Reply’s Virtual & Augmented Reality Center
in Italy

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IMMERSIVE EXPERIENCE AREA MUNICH

The new Immersive Experience Center in
in Germany

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How an Immersive Experience can add value to your business


VR: The iterative process of any Architecture and Engineering design can be speeded up when all stakeholders have the possibility to “explore“ the project from the inside and in scale.

VR: Automotive manufacturers can offer potential customers virtual test drives or let them experience and view a vehicle configured for them.

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MR: Mixed Reality tools help turn a desk or an entire office into an interactive visual display.

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AR: For online retail, immersive technologies open up the possibility of offering shoppers the same experience as they are used to from stationary retail: Clothing can be tried on – virtually.

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VR & MR: Holograms can be used to make topics that are difficult to grasp, such as the world of atoms, tangible and accessible to pupils.

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In the Energy & Utilities sector the importance of having personnell skilled and well trained is key both for the personnell’s and for the asset‘s safety. AR and VR helps on-field personnell in dealing with critical situation simulating process that cannot be approached safely in the real life.

AR, VR & MR: In gaming, users benefit from the complete immersion into a realistic perception of unseen worlds.

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VR: Virtual Reality is widely recognized as a tool to immerse patients affected by cognitive diseases into a simulated environment, both for helping them in getting used to stressful situations or to measure the effect of a therapy.

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AR: Machine operators can be supported with the overlaid display of real-time information on machine status and maintenance data.

VR: Manufacturers of consumer goods can use virtual experiences as part of their marketing campaigns.

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Reply guides you all the way

The use of immersive technologies requires specific tools and methods. Reply is your competent partner for all steps from ideation to implementation of an AR / VR / MR application. Through a network of highly specialized companies, Reply is able to support you in all questions concerning the choice of technology, the development of an optimal user experience and a well-founded storytelling.

Advisory

In order for the AR / VR adoption to be effective, we analyze your existing processes, bring stakeholders on board and guide you to the right technology choices. But it is not only a matter of technology, you will need the right partner to help you deploy a successful AR / VR solution within your organization.

User Experience

Reply has the know-how and the right set of tools to support all your Immersive Experience needs – from the origination of an idea to the implementation of an AR / VR application. Our network of specialized companies can answer all technology questions, develop the optimal user experience and create a well-founded storytelling.

Content

Whether it is 3D-generated content to create a virtual environment or information used as an overlay in an AR scenario, content is the key to a comprehensive virtual experience.

Testing

Testing of an immersive experience requires specific tools and methods. Unlike a traditional app, testing an immersive app resembles more the proceedings for a video game application.

Use & Devices

AR, VR and MR each have unique functional and non-functional properties. They require expertise in content creation, computer vision, head tracking and user interface design. All of this also determines the most suitable device to play the content – with endless options, from smartphones and tablets to HMDs.

Platforms & Hosting

SDKs and platforms evolve quickly, which means application teams must be aligned to their requirements and features. Given the importance of content, processing of computer vision, deep learning and a myriad of device platforms – it is critical to understand hosting solutions that support unique immersive technologies.

Immersive Technologies

Best Practice

HOW TO MAKE VIRTUAL REALITY YOUR BUSINESS MODEL

Now is the time to break away from pure analogue reality and enhance experiences with virtual components. But are you ready to fully utilize the possibilities of the digital transformation for improved user experiences and to incorporate virtual, augmented or mixed reality (XR) into your business model?

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VR & AR

Best Practice

AI-Powered Mixed Reality

AI and Deep Learning are profoundly changing the way in which Mixed Reality applications perceive their environment. Valorem Reply is working in the Intelligent Edge realm with interesting results, such as those obtained by the application of AI on a HoloLens device.

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VR & AR

Presentation

Messersì Saturno VR

A Saturno wrapping machines virtual reality simulation on Gear VR mobile devices.

5G and VR

Best Practice

5G as a boost for virtual reality in companies

Many companies are already experimenting with prototype devices and simulated 5G scenarios. Together with a customer from the automotive industry, Infinity Reply and Spark Reply have tested the technical limits of 5G, especially for the use of AR and VR in pre-sales scenarios for passenger vehicles.

5G for Virtual Reality

VR & AR

Product

ARIA - Virtual Personal Shopper

ARIA - Virtual Personal Shopper combines a real-time 3D configurator with a conversational interface, to make the digital experience between a product and its users as natural and straightforward as possible, both online and in-store. Reply's goal is to offer brands a practical and scalable product for all their commercial needs.

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VR & AR

Best Practice

Collaborative Work with Virtual Reality

Online meetings are practical: they are quick to set up, do not require any special technology and do not involve any travel time. But they do have a certain bland aspect: the interactivity of a face-to-face meeting is lost. The solution: Virtual workspaces supported by immersive technologies.

VR & AR

Product

VTO - Virtual Try on Solutions

The idea of Virtual Try-On (a branch of the Virtual Fitting Room concept) consists, literally, in trying on a product without physically having it, wearing a virtual 3D model on the display of a smartphone and configuring it with an Augmented Reality application.

VR & AR

Event

Ied 50 Years Augmented Virtuality

THE VR-AR Experience for the International event at la Triennale di Milano, an AR-VR installation of the Manta X6 concept car for HTC VIVE and Samsung Gear VR.

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VR & AR

Product

Meably System

Meably is a platform for iOS tablets composed of a series of integrated tools that make it possible to integrate and automate many of the operations involved in management and maintenance processes.

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VR & AR

Product

TUC Virtual Store

The VR Configurator for the mobility experience of the future. TUC Technology represents a big leap forward, opening new frontiers in the mobility world. For the first time in history, we are able to offer private spaces in mass mobility.

VR & AR

Service

Training VR solutions for Industry 4.0

Virtual reality is a technology that is set to radically improve all aspects of our lives, including learning. The ability to interact in an immersive way with the information to be learned creates an involvement that makes the educational process direct and immediate. The dynamics that are triggered are those of playful learning which are the basis of Edutainment and VR Training experiences.

VR & AR

Product

HOLOBEAM - Holographic telepresence technology

Valorem Reply’s holographic telepresence technology, HoloBeam, makes it possible to remotely communicate with your colleagues, partners and clients using 3D depth, motion, and full color volumetric video and a standard internet connection, from anywhere in the world, in real-time, and with no perceptible delay.

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VR & AR

Presentation

Ecwall VR Showroom

Photorealistic reproduction in a virtual reality environment of architectural elements.

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VR & AR

Product

HOLOBEAM: THE NEW 3D TECHNOLOGY FOR MODERN BUSINESS

Holobeam is paving the way for immersive telepresence. Valorem developed a new holographic telepresence technology, HoloBeam. This real-time 3D remote communication technology is leading the way for AR/VR transformed collaboration, training, customer experiences and other vital business aspects in today's modern workplace.

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VR & AR

Product

Daikin YEAR

An augmented reality calendar that facilitates seamless interaction with its users throughout the year, allowing the discovery of the latest content Daikin has to offer.

VR & AR

Product

VR training for medium voltage ABB systems

3D and VR interactive platform built to train staff employed in maintenance operations on ABB's medium voltage systems.

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VR & AR

Best Practice

AR & VR: Don't forget the user during development

New technologies are easiest to establish when they can be integrated intuitively into the everyday lives of the end users. This is something that developers in the VR and AR area are currently experiencing. At the moment, they are dealing with the development of applications that can be integrated seamlessly into the everyday behavioural patterns of consumers. Ralf Schimmele, partner at Infinity Reply, knows the best way to make this work.

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VR & AR

Presentation

LAB VR

First person virtual reality navigation of a pharmaceutical laboratory with simulated hand controlled work cycles.

12.11.2019 / Munich

Event

Reply opens Immersive Experience Area Munich

With the opening of its Immersive Experience Area in Munich Reply offers a new center for Extended Reality which combines Augmented Reality, Virtual Reality and Mixed Reality for the next generation of Immersive Experiences.

FleishmanHillard

Research

Tech trends 2019

FleishmanHillard analyzed more than one billion conversations on Twitter and interviewed over 25 global technology leaders about the fads, fears and opportunities of tech trends such as: AI, AR, Edge Computing, Immersive Reality, Blockchain and Quantum Computing.

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