In this scenario, Reply relies on the Design Thinking methodology to combine technology with a human-oriented aspect. This flexible and collaborative approach helps companies to see their business from a different point of view, tackling “weak spots”, exploring uncharted and innovating territory. In particular, in terms of the business components and the specific changes required by the digital transformation process undertaken by companies, Reply’s expertise covers both the traditional enterprise processes and the latest SAP technologies in the field of IoT, Machine Learning, Big Data and Analytics, including SAP Leonardo, SAP Cloud Platform and SAP Customer Experience, for the development of end-to-end e-commerce and customer engagement solutions.

Reply's expertise extends from SAP cloud architecture to the SAP Fiori and SAP S/4HANA suites. In 2017 Reply won the “SAP Quality Award Gold” for the fourth consecutive year, obtaining quality and performance recognition from SAP for the innovative SAP solutions implemented. Finally, Reply is a “SAP Hybris Platinum Partner” and became a SAP S/4HANA Cloud Lighthouse Partner.