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From Vision to Impact: ERCO’s Real-World B2B Engagement Transformation
Learn how ERCO - a global leader in architectural lighting - reshaped its global engagement strategy to accelerate pipeline, unify commercial functions and deliver measurable ROI.
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Share experiences, with B2B leaders transforming customer engagement, aligning sales & marketing and modernising go-to-market strategies.
Who Should Join?
This event is designed for B2B leaders and practitioners responsible for improving customer engagement across complex, multi-stakeholder buying journeys. If you’re working to better align marketing, sales and operations, modernise your engagement stack or demonstrate measurable commercial impact from your initiatives. This session will be directly relevant to your role if you're one of the following:
Marketing leaders modernising engagement & ABM
Sales & commercial directors scaling customer impact
Ops teams driving CRM, CDP & campaign execution
Digital leaders connecting systems to revenue
Manufacturers, distributors and B2B brands navigating channel complexity
What you'll learn and take back
You’ll leave with a clear blueprint for aligning marketing and sales to deliver a more consistent and valuable customer experience, grounded in practical examples of coordinated campaigns that have driven measurable revenue outcomes. The session will include the official product announcement of SAP Engagement Cloud, alongside a look at how Artificial Intelligence-driven personalisation is reshaping buyer expectations in B2B environments.
You’ll also gain clarity on which metrics tend to move first when engagement transformation is working, what activities are worth stopping altogether, and the key lessons learned — including common pitfalls to avoid — from taking these strategies into the real world.
Event Agenda
15:30 - 16:00 - Registration & networking
16:00 - 16:20 - Keynotes from Portaltech
16:20 - 16:50 - NEW: SAP Engagement Cloud
16:50 - 17:30 - Syskolpan & ERCO
17:30 - 18:30 - Panel + Q&A
Svenja Kallweit, Market Intelligence and Systems, Erco
Frank Ulmerich, Channel Sales Manager, MEE, SAP Emarsys
Christian Schmoliner, Business Manager, Syskoplan Reply
Jason Hayman, Partner, Portaltech Reply
18:30 - 19:30 - Drinks & networking
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