4brands Reply is the industry expert for the consumer goods industry in the Reply network. At 4brands Reply we help companies in the consumer goods industry to design their individual digital transformation processes using innovative IT technologies. The starting point for our approach is the consumer and his customer journey, which is used to align the entire value creation chain of the company.Our offer consists of process consulting and system integration for three core areas:-
Demand Driven Supply ChainThanks to the Reply network, we can provide holistic support in all areas of your transformation process – from the digital design of the customer experience to the IT strategy and final implementation.
The DSAG-Jahreskongress will take place at the Congress Center Leipzig from 16 to 18 October 2018. With a broad portfolio of topics ranging from various SAP solutions such as C/4HANA or Leonardo to trend topics such as Data Driven Intelligence and Process Automation to topics from the consumer goods industry, 4brands Reply, Blue Reply and Syskoplan Reply are present at the event with an own booth.
Empty shelves, a shop filled with customers and no resupply in sight: Every retailer's nightmare. Empty shelves frustrate shoppers and lead to sales losses for manufacturers and retailers, which amount to roughly one billion Euro a year according to current studies. 4brands Reply is developing the "connected shelf" – an intelligent, fully-networked shelf.
Consumers expect consistent information, relevant offers, and responsible handling of data during the entire customer journey and across all communication channels. We support them by helping them to utilise consumer data from various sources in a strategic and systematic manner, in order to generate more brand loyalty and brand advocacy.
Many companies treat sales like an art, but they are increasingly noticing that a scientific approach is more suitable for the sales process. This is where
Sales Force Effectiveness and
Trade Management approach starts.
Consumer goods manufacturers are slowly moving in the direction of Demand Sensing and Customer Responsiveness. At the same time, they need to provide real-time profitable answers to dynamic consumer demand in relation to their supply chains. And this means the rising expectations of all participants need to be fulfilled in online and offline business, both of which are starting to merge.
For Peter Kölln GmbH & Co. KGaA an inaccurate raw material planning is now a thing of the past. 4brands Reply has developed for the former Köllnflockenwerke a smart solution for multi-stage production planning based on SAP APO.
Zentis achieves automation and transparency to better calculate pricing models for customers. Complex pricing models were creating excessive work and complexity for the sales and account teams at Zentis, driving it to identify an optimised IT solution. SAP Business Warehouse provides a homogeneous database that simulates conditional scenarios to support Zentis in planning pricing models with its clients.
A room for innovations, designed to stimulate creativity and create sustainable solutions.
Germany - Reply's Design Thinking Labs for INDUSTRY 4.0 and DIGITAL TRANSFORMATION provide spaces for co-creative developments in interdisciplinary teams to develop innovative products, solutions, services and business models based on groundbreaking technology.
SMART PARK is an innovation hub, an idea accelerator area, driven by a Design Thinking-based approach.
With Smart Glasses and the Android based App, sales representatives can detect the status quo easily and faster at POS: they have their hands free and the products will be shown in the right sequence. Now, they save time and benefit from the information gathered during the visit, which is more reliable than the current process. Furthermore, they can identify abnormalities on the shelf more easily.
The elegant bottles in the sparkling wine cellars of Rotkaeppchen-Mumm Sektkellereien represent a unique success story for the leader in the German sparkling wine market. To help maintain its position, the company has replaced its previous CRM solution with the leading consumer goods customer management and mobility software platform implemented by 4brands Reply.
Category Management is a time-consuming process, that keeps CM employees from focusing on tasks actually assigned to them.
Mapping Efficient Consumer Response to an integrated SAP system landscape In the CM area, 4brands Reply provides the solution.
The following apps of 4brands Reply are listed in the SAP App Center:
- Marketing Data Hub 4CE- Connected Shelf- Smart POS Category Management
With over 800 participants, ECR Tag is the leading trade congress of the German consumer goods industry. 4brands Reply is represented as gs1 Germany Solution Partner with its own booth. On September 19, Heiner von Brachel, Senior Manager at 4brands Reply, will talk in the "Customer Journey 4.0" forum about how smart data and digital tools can improve sales potential.
GS1 Solution Partner, 4brands Reply has access to an extensive and competent network of service providers and get information on the development of standards early on. Our customers profit from suatinable solutions, based on GS1, ready to use solutions along the entire value chain and enhanced investment security due to project experience over many years.
To enable brand manufacturers to plan their distribution and marketing activities in a more targeted manner, 4brands Reply developed an innovative industry solution for SAP customers, which it is further developing on an ongoing basis.
With ProduktAPP, a 4brands Reply GmbH & Co. KG application, marketing staff at consumer goods manufacturers can prepare production information for consumers in a way that allows it to be accessed on the Web via product barcodes or straight off the shelf. A dialog with the consumer can be carried on via a cellphone, whenever and wherever the consumer wants.
4brands Reply will be a partner at the 12th SAP-Forum für die Konsumgüterindustrie which will take place on 11 and 12 September 2018. Listen to practical reports and discuss the future of the consumer goods industry in person with IT and industry experts from selected companies.