Within the Reply Group,
4brands Reply is the company focusing its expertise on the consumer goods industry. The industry-specific offer consists of process consulting and system integration in three central areas:
At the core of 4brands Reply's customized portfolio is the
DIGITAL DATA PLATFORM, which enables the development of a strong data management and data strategy based on Machine Learning, Artificial Intelligence and Predictive Analytics. As a Center of Excellence, the Data Platform integrates data from internal and external sources to manage operational processes.
"AI Store check" is an application which allows sales representatives to automatically perform shelf surveys – all they need to do is create photos of the shelves with the app and upload them to the cloud. An
AI is then used to perform an analysis.
Consumers expect consistent information, relevant offers, and responsible handling of data during the entire customer journey and across all communication channels. We support them by helping them to utilise consumer data from various sources in a strategic and systematic manner, in order to generate more brand loyalty and brand advocacy.
Many companies treat sales like an art, but they are increasingly noticing that a scientific approach is more suitable for the sales process. This is where
Sales Force Effectiveness and
Trade Management approach starts.
Consumer goods manufacturers are slowly moving in the direction of Demand Sensing and Customer Responsiveness. At the same time, they need to provide real-time profitable answers to dynamic consumer demand in relation to their supply chains. And this means the rising expectations of all participants need to be fulfilled in online and offline business, both of which are starting to merge.
In this webinar held by
4brands Reply attendees have learnt why transparency of your business processes and the right insights into company data are important to make better decisions.
A leading wholesaler has chosen a new approach to more efficient customer management with the support of 4brands Reply: The path went from an on-premise to a CRM solution based on SAP C/4HANA Sales Cloud.
For Peter Kölln GmbH & Co. KGaA an inaccurate raw material planning is now a thing of the past. 4brands Reply has developed for the former Köllnflockenwerke a smart solution for multi-stage production planning based on SAP APO.
Empty shelves, a shop filled with customers and no resupply in sight: Every retailer's nightmare. Empty shelves frustrate shoppers and lead to sales losses for manufacturers and retailers, which amount to roughly one billion Euro a year according to current studies. 4brands Reply is developing the "connected shelf" – an intelligent, fully-networked shelf.
Zentis achieves automation and transparency to better calculate pricing models for customers. Complex pricing models were creating excessive work and complexity for the sales and account teams at Zentis, driving it to identify an optimised IT solution. SAP Business Warehouse provides a homogeneous database that simulates conditional scenarios to support Zentis in planning pricing models with its clients.
With Smart Glasses and the Android based App, sales representatives can detect the status quo easily and faster at POS: they have their hands free and the products will be shown in the right sequence. Now, they save time and benefit from the information gathered during the visit, which is more reliable than the current process. Furthermore, they can identify abnormalities on the shelf more easily.
The elegant bottles in the sparkling wine cellars of Rotkaeppchen-Mumm Sektkellereien represent a unique success story for the leader in the German sparkling wine market. To help maintain its position, the company has replaced its previous CRM solution with the leading consumer goods customer management and mobility software platform implemented by 4brands Reply.
The following apps of 4brands Reply are listed in the SAP App Center:
- Marketing Data Hub 4CE- Connected Shelf- Smart POS Category Management
Category Management is a time-consuming process, that keeps CM employees from focusing on tasks actually assigned to them.
Mapping Efficient Consumer Response to an integrated SAP system landscape In the CM area, 4brands Reply provides the solution.
Reply is represented with a booth at SAP NOW 2020, the event for digitization and innovation in Berlin, on 23 and 24 September. Find out more about the SAP portfolio of
Syskoplan Reply and
Portaltech Reply. At SAP NOW, key issues of digitization and smart business in the Experience Economy are discussed.
4brands Reply, the consumer goods specialist of the Reply Group, presents "AI Store Check" on 22 and 23 January 2020 at the LZ Open in Berlin at booth number 11. The annual kick-off event of the Lebensmittel-Zeitung networks the most important decision makers from the retail and FMCG industries.
Find out about the future trends in offline and online retailing and meet the consumer goods experts from
4brands Reply at ECR Day 2019 - the congress for the retail and consumer goods industry - on 18 and 19 September 2019 in Essen at booth No. 32.
A room for innovations, designed to stimulate creativity and create sustainable solutions.
Germany - Reply's Design Thinking Labs for
INDUSTRY 4.0 and
DIGITAL TRANSFORMATION provide spaces for co-creative developments in interdisciplinary teams to develop innovative products, solutions, services and business models based on groundbreaking technology.
The SAP Forum für die Konsumgüterindustrie takes place in Krombach on 9 and 10 September 2019.
On 11 and 12 September 2019, the SAP Business Data and Analytics information days give you first-hand information on what constitutes an intelligent data and analytics strategy. 4brands Reply and Blue Reply are among the specialists on this topic at the event.
SAP NOW 2019 takes place in Berlin on March 13 and 14. Reply participates with a booth where you can learn more about the SAP portfolio of
4brands Reply, Portaltech Reply and
Syskoplan Reply. Also, join us for our workshop on China Commerce.
4brands Reply, the consumer goods specialist of the Reply Group, is partner of the
LZ Open in Berlin from
23 to 24 January 2019. The annual kick-off event of the Lebensmittel-Zeitung brings together the most important decision-makers from the retail and the FMCG sector.
The DSAG-Jahreskongress will take place at the Congress Center Leipzig from 16 to 18 October 2018. With a broad portfolio of topics ranging from various SAP solutions such as C/4HANA or Leonardo to trend topics such as Data Driven Intelligence and Process Automation to topics from the consumer goods industry, 4brands Reply, Blue Reply and Syskoplan Reply are present at the event with an own booth.
With over 800 participants, ECR Tag is the leading trade congress of the German consumer goods industry. 4brands Reply is represented as gs1 Germany Solution Partner with its own booth. On September 19, Heiner von Brachel, Senior Manager at 4brands Reply, will talk in the "Customer Journey 4.0" forum about how smart data and digital tools can improve sales potential.
GS1 Solution Partner, 4brands Reply has access to an extensive and competent network of service providers and get information on the development of standards early on. Our customers profit from suatinable solutions, based on GS1, ready to use solutions along the entire value chain and enhanced investment security due to project experience over many years.
To enable brand manufacturers to plan their distribution and marketing activities in a more targeted manner, 4brands Reply developed an innovative industry solution for SAP customers, which it is further developing on an ongoing basis.
With ProduktAPP, a 4brands Reply GmbH & Co. KG application, marketing staff at consumer goods manufacturers can prepare production information for consumers in a way that allows it to be accessed on the Web via product barcodes or straight off the shelf. A dialog with the consumer can be carried on via a cellphone, whenever and wherever the consumer wants.
4brands Reply will be a partner at the 12th SAP-Forum für die Konsumgüterindustrie which will take place on 11 and 12 September 2018. Listen to practical reports and discuss the future of the consumer goods industry in person with IT and industry experts from selected companies.
Marienstraße, 88 32425 Minden
tel +49(0)571 38540
Bartholomäusweg, 26 33334 Gütersloh