Ideas and solutions for your digital value chain

We are the experts for the consumer goods industry.

Ideas and solutions for your digital value chain 0

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Privacy


I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

ABOUT US

4brands Reply is the industry expert for the consumer goods industry within the Reply Group. So that this can keep pace with the digital transformation, 4brands Reply looks at the individual value chain. In a holistic approach, the team supports a sustainable transformation process based on innovative IT technologies. Specifically, the offer includes both process consulting and system integration.


4brands Reply always focuses on the consumer, with the aim of creating a unique customer experience. In the implementation, the team relies on agile project methods based on Scrum. As a result, the requirement descriptions can be short and sweet from the user's point of view and prioritized and potential functional or technical changes flow into the development early and continuously.


As part of the Reply Group, 4brands Reply also has access to a comprehensive portfolio and the know-how of over 14,000 experts.


This is what 4brands Reply stands for

We combine industry expertise and competence in technological innovation with modern working methods.

CUSTOMER EXPERIENCE

CUSTOMER EXPERIENCE MANAGEMENT

Creating customer experiences is an important success factor in sales and marketing. The customer experience experts at 4brands Reply support the development and implementation of innovative solutions.

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INTELLIGENT ENTERPRISE

INTELLIGENT ENTERPRISE MANAGEMENT

Changes in markets, in the global economy and new technological achievements are completely redefining the competitive field. To meet these challenges, 4brands Reply offers expertise and project experience for individual solutions with SAP S/4HANA in the consumer goods industry.

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SUPPLY CHAIN

SUPPLY CHAIN MANAGEMENT

In the consumer goods industry, supply chain management is all about managing the logistics chain, from suppliers to customers, so that desired products arrive at the right place at the right time. With holistic technical solutions 4brands Reply takes the supply chain in the consumer goods industry to a new level.

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DATA VALUE

DATA VALUE MANAGEMENT

Data-driven companies are the future. It is crucial to integrate all internal and external data sources via an intelligent data platform. The data platform and analytics experts of 4brands Reply help to build the data basis for analyses and support the generation of real insights from the data.

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Webinar Series

Smart solutions for the consumer goods industry

The webinars of the 4brands Reply experts provide insight into smart solutions for the consumer goods industry. Choose between different topics along the digital value chain.

Smart solutions for the consumer goods industry 
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05.07.2023 - 06.07.2023 / Frankfurt

Event

DSAG Theme Day: SAP Customer Experience 2023

DSAG Theme Days enable the exchange about SAP applications. Meet 4brands Reply and Syskoplan Reply at their booth on 05/07/2023 and learn how the experts can support you in the area of Customer Experience. Join the session "Customer Experience goes Utilities" on 06/07/2023 and get an introduction to SAP CX & BTP extensions for Utilities from the Power Reply experts.

16.05.2023 - 25.05.2023 / Orlando / Barcelona

Event

SAP Sapphire 2023

Reply will participate in SAP Sapphire 2023 to showcase technology solutions that can help businesses optimize their operations, enhance their customer experiences, and drive growth.

17.03.2023 - 21.04.2023 / Webinar series

Event

Revenue Growth Management: Next Level Sales Planning

In this webinar series, the experts from 4brands Reply show you the potential of value generation using modern, data-driven and holistic sales planning applications for key account management.

eFood Boom

White Paper

Potentials with Price Sensing

The Fast Moving Consumer Goods (FMCG) industry, i.e. daily consumption goods characterised by rapid rotation, has experienced a significant shift towards online purchases (eFood) due to the Corona pandemic. In this whitepaper, 4brands Reply shows in a two-part approach how Price Sensing provides added value for Trade Promotion Management & Optimization, Demand Planning & Sensing and Perfect Store.

Potentials with Price Sensing 0

26.02.2023 - 02.03.2023 / Düsseldorf

Event

EuroShop 2023 with 4brands Reply

4brands Reply is represented at EuroShop 2023, the trade fair for retail technologies and innovations in the industry. Meet the experts together with SAP at the partner booth of SES-imagotag in hall 6, booth G41. Under the headline "Smart Store Breakthrough Experiences", new innovations on the topic "smart store" are presented.

28.09.2022 - 29.09.2022 / Dusseldorf

Event

4brands Reply at ECR Day 2022

ECR Day 2022 offers the opportunity to exchange ideas with experts from industry and retail on topics such as digitalization, robotics, artificial intelligence, omni-channel, sustainability and shopper experience. Visit 4brands Reply at their booth and attend their presentation on "Value-based Pricing: pay what the product is worth!".

Customer Experience Management

White Paper

Reply Routes

Sales reps spend a major part of their time in the car on the way to the customer or at the customer. With Reply Routes, 4brands Reply has developed a flexible route planner that optimizes and automates the regular planning of routes to be driven. This allows sales potential to be fully exploited. The smart solution can be integrated into different CRM systems and can be used on various devices.

Reply Routes 0

SAP Sales Cloud

Case Study

A SEAMLESS SALES SYSTEM FOR RITTER SPORT

In-keeping with the well-known slogan “Quality in a Square", the family-owned company, together with 4brands Reply, is setting its sights on digital and future-oriented sales with the SAP Sales Cloud.

A SEAMLESS SALES SYSTEM FOR RITTER SPORT
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RECIPE for SAP IBP

Service

Sales & Operations Planning with a RECIPE for success

To take supply chain processes in the consumer goods industry to the next level, 4brands Reply developed the RECIPE solution, a fully integrated business planning solution with holistic coordination in the areas of supply chain, sales and controlling. With the comprehensive consulting package, the implementation of SAP IBP for Sales & Operations Planning succeeds in just a few weeks.

Sales & Operations Planning with a RECIPE for success 0

11.05.2022 / ONLINE

Event

SAP Inspire for SCM Planning with 4brands Reply

SAP Inspire for SCM Planning highlights all topics related to supply chain planning on 11 May 2022. The 4brands Reply experts are represented at SAP Inspire with their presentation "Demand Driven Supply Chain – Success Factors for Consumer Goods Manufacturers" and provide information on how they can support the transformation in planning with digital innovations.

IoT

White Paper

Smart Retail Execution

IoT in touch with the stationary retail takes field service processes to the next level. The smartREX software solution developed by 4brands Reply uses smart shelf technologies to optimize visit control in the field service. When planning their routes, sales representatives are also supported by the intelligent route planning system Reply Routes.

Smart Retail Execution 0

01.12.2022 / Webinar Series

Event

Cloud Experiences with SAP

Digital change creates opportunities, but also new requirements and challenges. In these knowledge sharing sessions Reply presents SAP’s cloud solutions for current requirements. Reply experts explain how to make business, data, contact and communication with customers more efficient using AI and cloud solutions from SAP.

Customer Experience Management

Best Practice

Automation in Tour Planning

Sales representatives spend many hours every day travelling to customers. In order to increase the efficiency and the degree of automation of route planning, 4brands Reply developed a tour planning solution that enables a complete integration of data into different CRM platforms and supports both cloud systems such as SAP Customer Experience and on-premise systems.

Automation in Tour Planning 0

AI for Retail

Best Practice

AI Store Check: Shelf Survey at POS with just one click

"AI Store check" is an application which allows sales representatives to automatically perform shelf surveys – all they need to do is create photos of the shelves with the app and upload them to the cloud. An AI is then used to perform an analysis.

AI Store Check Shelf Survey at POS with just one click 0

RPA & Web Scraping

Best Practice

Analysing Online Menus

One of the important building blocks in sales is identifying and finding new customers. 4brands Reply and Macros Reply have facilitated the acquisition of new restaurant customers for a client. With the help of RPA and web scraping, previously tedious manual work was automated.

13.05.2020

News & Communication

Reply named a leader in the April 2020 Gartner Magic Quadrant for CRM and Customer Experience Implementation Services

Gartner, a leading IT research and strategic consulting firm, has positioned Reply among the leaders in their Magic Quadrant for CRM and Customer Experience (CX) implementation services worldwide.

COVID-19

Research

Impact analysis: How is the consumer goods industry responding to Coronavirus?

Reply leverages Data and Analytics to gain insights into the development of the Coronavirus pandemic and how it impacts society, consumers and industries. This report focusses on the changes in the fast-moving consumer goods (FMCG) sector since the beginning of the COVID-19 outbreak.

UPDATED AS AT 06 April 2020

Impact analysis How is the consumer goods industry responding to Coronavirus? 0

SAP C/4 HANA

Best Practice

A first step towards a cloud platform at a leading wholesaler

A leading wholesaler has chosen a new approach to more efficient customer management with the support of 4brands Reply: The path went from an on-premise to a CRM solution based on SAP C/4 HANA Sales Cloud.

A first step towards a cloud platform at a leading wholesaler 0

Price and condition management

Case Study

With 4brands Reply, Zentis streamlines pricing models to enhance sales and financial functions

Zentis achieves automation and transparency to better calculate pricing models for customers. Complex pricing models were creating excessive work and complexity for the sales and account teams at Zentis, driving it to identify an optimised IT solution. SAP Business Warehouse provides a homogeneous database that simulates conditional scenarios to support Zentis in planning pricing models with its clients.

With 4brands Reply, Zentis streamlines pricing models to enhance sales and financial functions 0

Award Winning Solution

Best Practice

Smart glasses in use: efficient data acquisition for shelf surveys at the point of sale using data glasses

With Smart Glasses and the Android based App, sales representatives can detect the status quo easily and faster at POS: they have their hands free and the products will be shown in the right sequence. Now, they save time and benefit from the information gathered during the visit, which is more reliable than the current process. Furthermore, they can identify abnormalities on the shelf more easily.

Smart glasses in use efficient data acquisition for shelf surveys at the point of sale using data glasses 0

Connected Shelf

Best Practice

IoT at the Supermarket: the intelligent and connected shelf

Empty shelves, a shop filled with customers and no resupply in sight: Every retailer's nightmare. Empty shelves frustrate shoppers and lead to sales losses for manufacturers and retailers, which amount to roughly one billion Euro a year according to current studies. 4brands Reply is developing the "connected shelf" – an intelligent, fully-networked shelf.

IoT at the Supermarket the intelligent and connected shelf 0

Smart Production Planning

Case Study

Avoiding production bottlenecks

For Peter Kölln GmbH & Co. KGaA an inaccurate raw material planning is now a thing of the past. 4brands Reply has developed for the former Köllnflockenwerke a smart solution for multi-stage production planning based on SAP APO.

Case Study Kölln Flocken

CRM for Retail

Case Study

Rotkaeppchen-Mumm Sektkellereien: fit for the future with Reply

The elegant bottles in the sparkling wine cellars of Rotkaeppchen-Mumm Sektkellereien represent a unique success story for the leader in the German sparkling wine market. To help maintain its position, the company has replaced its previous CRM solution with the leading consumer goods customer management and mobility software platform implemented by 4brands Reply.

Rotkaeppchen-Mumm Sektkellereien fit for the future with Reply 0

Integration

Best Practice

Integration of category management within the SAP Netweaver landscape

Category Management is a time-consuming process, that keeps CM employees from focusing on tasks actually assigned to them. Mapping Efficient Consumer Response to an integrated SAP system landscape In the CM area, 4brands Reply provides the solution.

Integration of category management within the SAP Netweaver landscape 0

30.09.2020 / Online

Event

ECR Day 2020 with 4brands Reply

Find out more about “Efficient Consumer Response” at the virtual ECR Day 2020, the congress for the retail and consumer goods industry, on 30 September 2020 and visit the experts from 4brands Reply at their virtual booth.

03.04.2020 / German Language

Webinar

Making better Decisions: Analysis and Reporting in the Consumer Goods Industry

In this webinar held by 4brands Reply attendees have learnt why transparency of your business processes and the right insights into company data are important to make better decisions.

22.01.2020 - 23.01.2020 / Berlin

Event

4brands Reply at LZ Open 2020

4brands Reply, the consumer goods specialist of the Reply Group, presents "AI Store Check" on 22 and 23 January 2020 at the LZ Open in Berlin at booth number 11. The annual kick-off event of the Lebensmittel-Zeitung networks the most important decision makers from the retail and FMCG industries.

18.09.2019 - 19.09.2019 / Essen

Event

ECR Tag 2019 with 4brands Reply

Find out about the future trends in offline and online retailing and meet the consumer goods experts from 4brands Reply at ECR Day 2019 - the congress for the retail and consumer goods industry - on 18 and 19 September 2019 in Essen at booth No. 32.

Design Thinking

Best Practice

Design for Innovation

A room for innovations, designed to stimulate creativity and create sustainable solutions.

Germany - Reply's Design Thinking Labs for INDUSTRY 4.0 and DIGITAL TRANSFORMATION provide spaces for co-creative developments in interdisciplinary teams to develop innovative products, solutions, services and business models based on groundbreaking technology.

09.09.2019 - 10.09.2019 / Krombach

Event

SAP-Forum for the Consumer Goods Industry 2019

The SAP Forum für die Konsumgüterindustrie takes place in Krombach on 9 and 10 September 2019.

11.09.2019 - 12.09.2019 / Essen

Event

SAP-Infotage Business Data and Analytics

On 11 and 12 September 2019, the SAP Business Data and Analytics information days give you first-hand information on what constitutes an intelligent data and analytics strategy. 4brands Reply and Blue Reply are among the specialists on this topic at the event.

13.03.2019 - 14.03.2019 / Berlin

Event

SAP NOW 2019

SAP NOW 2019 takes place in Berlin on March 13 and 14. Reply participates with a booth where you can learn more about the SAP portfolio of 4brands Reply, Portaltech Reply and Syskoplan Reply. Also, join us for our workshop on China Commerce.

22.01.2020 - 23.01.2020 / Berlin

Event

4brands Reply at LZ Open 2020

4brands Reply, the consumer goods specialist of the Reply Group, presents "AI Store Check" on 22 and 23 January 2020 at the LZ Open in Berlin at booth number 11. The annual kick-off event of the Lebensmittel-Zeitung networks the most important decision makers from the retail and FMCG industries.

03.04.2020 / German Language

Webinar

Making better Decisions: Analysis and Reporting in the Consumer Goods Industry

In this webinar held by 4brands Reply attendees have learnt why transparency of your business processes and the right insights into company data are important to make better decisions.

23.01.2019 - 24.01.2019 / Berlin

Event

LZ Open 2019: Meeting Point for the Food and Beverage Industry

4brands Reply, the consumer goods specialist of the Reply Group, is partner of the LZ Open in Berlin from 23 to 24 January 2019. The annual kick-off event of the Lebensmittel-Zeitung brings together the most important decision-makers from the retail and the FMCG sector.

16.10.2018 - 18.10.2018 / Leipzig

Event

Business without borders: The DSAG-Jahreskongress 2018

The DSAG-Jahreskongress will take place at the Congress Center Leipzig from 16 to 18 October 2018. With a broad portfolio of topics ranging from various SAP solutions such as SAP C/4 HANA or Leonardo to trend topics such as Data Driven Intelligence and Process Automation to topics from the consumer goods industry, 4brands Reply, Blue Reply and Syskoplan Reply are present at the event with an own booth.

19.09.2018 - 20.09.2018 / Wiesbaden

Event

4brands Reply at ECR Tag 2018

With over 800 participants, ECR Tag is the leading trade congress of the German consumer goods industry. 4brands Reply is represented as gs1 Germany Solution Partner with its own booth. On September 19, Heiner von Brachel, Senior Manager at 4brands Reply, will talk in the "Customer Journey 4.0" forum about how smart data and digital tools can improve sales potential.

A partner for implementation

Partnership

4BRANDS REPLY: OFFICIAL MEMBER OF THE GS1 SOLUTION PARTNERS

As a GS1 Solution Partner, 4brands Reply has access to an extensive and competent network of service providers and get information on the development of standards early on. Our customers profit from suatinable solutions, based on GS1, ready to use solutions along the entire value chain and enhanced investment security due to project experience over many years.

PSA4Sales Template

Best Practice

PSA4Sales – The well-established industry solution for trade management

To enable brand manufacturers to plan their distribution and marketing activities in a more targeted manner, 4brands Reply developed an innovative industry solution for SAP customers, which it is further developing on an ongoing basis.

Product App

Best Practice

The 4brands Reply product app: mobile marketing at point of sale

With ProduktAPP, a 4brands Reply GmbH & Co. KG application, marketing staff at consumer goods manufacturers can prepare production information for consumers in a way that allows it to be accessed on the Web via product barcodes or straight off the shelf. A dialog with the consumer can be carried on via a cellphone, whenever and wherever the consumer wants.

11.09.2018 - 12.09.2018 / Stuttgart

Event

SAP-Forum for the Consumer Goods Industry 2018

4brands Reply will be a partner at the 12th SAP-Forum für die Konsumgüterindustrie which will take place on 11 and 12 September 2018. Listen to practical reports and discuss the future of the consumer goods industry in person with IT and industry experts from selected companies.

4BRANDS REPLY

GERMANY


Minden

Potsdamer Straße 14
32423 Minden
Tel: +49 (0) 571 3854-0

Gütersloh

Bartholomäusweg 26
33334 Gütersloh
Tel: +49 (0) 5241 5009-0