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A strong focus on the needs of its customers combined with the potential of the Salesforce platform enables Reply to deliver effective and customized cloud solutions - even with the most critical time to market.

With close to 500 Salesforce certifications on various Salesforce topics, Reply has a high technical multi-cloud competence in the areas of Sales, Service, Marketing with Salesforce CDP, Commerce for B2B and B2C, as well as integration with MuleSoft. In addition, the Reply specialists active in the DACH-region, Italy, Poland, the United Kingdom, and the USA work with the various Salesforce extensions for CPQ, Email Automation and Einstein AI, but are also familiar with Salesforce acquired products such as Pardot, Datorama and Tableau.


Being cloud-based, Salesforce CRM is a fast and intelligent way to help both large and small businesses operate successfully. It takes on routine tasks and gives the salesperson the ability to focus on acquiring leads while having access to detailed customer profiles at all times.


Service Cloud provides all the tools a company needs for 24/7 customer support. Customers today use all possible channels to express their opinions and concerns, from traditional ones like phone and email to the unlimited possibilities of social media. Questions can be answered instantly on all channels with the help of Service Cloud. Optimal customer service increases brand value and creates customer loyalty.


Marketing Cloud is a platform for creating and managing intelligent customer journeys. Marketing Cloud and the various tools it contains can be used independently of the other Salesforce Clouds, but also form valuable extensions to the interaction between Sales, Service and Commerce and Marketing Cloud for a holistic customer view. The large variety of marketing tools available ensures you can create personal customer journeys for every customer touch point. For example, solutions such as Marketing Cloud Engagement support email campaigns, messaging, and journeys, then Marketing Cloud Customer Data Platform to contextualize and personalise every interaction.
With Marketing Cloud Intelligence, marketing data from all operable channels can be used on one platform to evaluate social media campaigns - regardless of where they are located or what format they are in.
Tableau, another member of the Salesforce family, supports the visual preparation and evaluation of marketing campaigns and target group data.


The Commerce Cloud provides intelligent e-commerce solutions for two different scenarios and audiences: Salesforce B2C Commerce focuses on delivering innovative, personalized shopping experiences to consumers across mobile, online, social media, and other channels. With the Commerce Cloud Endless Aisle, online shop experiences can be extended to stationary stores. Salesforce B2B Commerce, on the other hand, enables e-commerce solutions to be tailored to the complex needs of business customers and distributors while delivering a customer experience as convenient as B2C.


MuleSoft provides an integration platform as a service (iPaaS) approach for companies through its main product, Anypoint Platform. It includes Anypoint Design Center, which allows API developers to design and build APIs; Anypoint Exchange, a library for API providers; and Anypoint Management Center, a centralized web interface to analyze, manage, and monitor APIs and integrations. MuleSoft also offers the Mule runtime engine, a runtime solution for connecting enterprise applications on-premises and to the cloud, designed to eliminate the need for custom point-to-point integration code.


Vlocity offers pre-built solutions on the Salesforce platform that solve the needs of particular industries. For example, two widely adopted Vlocity Industry Clouds are Media and Communications Clouds and Financial Services Cloud.
Combined with innovations from the acquisitions of Vlocity, Salesforce Industries brings 12 industry clouds to market to help companies accelerate time to value, go digital faster and transform their industry.
Newer Industry Clouds include the Health Cloud and the Net-Zero Cloud (former Sustainability Cloud), for which we have also gained in-depth knowledge and practice.


As part of Salesforce, Tableau will be positioned to continue helping users see and understand, scale and drive data. With Tableau and Einstein, Salesforce provides an intelligent and intuitive analytics and visualization platform for every department and user in every organization. Tableau strengthens both Customer 360 and Salesforce's analytics capabilities, enabling companies to reach a much wider set of customers and users.

Field Service Management

Salesforce Field Service Management, powered by Service Cloud, leverages new dispatching, mobile workforce empowerment and IoT technologies to enable organizations to connect all service personnel on a single, centralized platform. With the combined capabilities of Field Service Lightning and ClickSoftware, Salesforce is positioned to lead the way into the future of field service.

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    Reply combines expertise and experience as a Salesforce Partner. The company's specialists guide their customers through transformation processes by advising them on the best strategies for implementing Salesforce solutions. Customers' needs can be met ad hoc through custom configuration or customization. The consultants, business analysts and developers have a large number of certifications and are therefore ready to design and implement the most innovative and complex projects in the field of Salesforce technology.


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Cloud Computing

Case Study Partner and Customer Lifecycle Management

Arlanis Reply supports Sportnavi in the digital automation of memberships — from lead generation, member acquisition and management through to invoicing with business partners. Partner and Customer Lifecycle Management 0

Salesforce Marketing Cloud

Case Study

KWS Saat: A news cockpit for farmers

The seed manufacturer KWS SAAT is committed to a close partnership with customers. Arlanis Reply assisted in accompanying farmers in the cultivation process with personalized information using the Salesforce Marketing Cloud.

KWS Saat A news cockpit for farmers 0

27.10.2021 / Online


MuleSoft Summit 2021 DACH

The MuleSoft Summit 2021 DACH takes place as a virtual event on 27 October 2021 from 10am CEST. Learn how to accelerate your business results using the latest innovations and trends in integration and API management. Arlanis Reply is a partner of this year's MuleSoft Summit 2021 DACH.

07.10.2021 / ONLINE / 2pm – 5pm CET


Salesforce Trailblazer Connect Career Fair
(Germany, Austria, Switzerland, Poland)

Reply, part of the Salesforce Talent Alliance, will be at the virtual Salesforce Career Fair advising on entry and career opportunities in the Salesforce ecosystem with a team from Arlanis Reply.

CRM and Marketing

Case Study


In order to achieve more transparency and efficiency within the company, KWS SAAT SE strived to optimise processes in cooperation with its global daughter companies. To realise their plans KWS partnered with Arlanis Reply. First, a CRM and Marketing solution based on the Salesforce platform and Marketing Cloud was implemented and a global template for the roll out in 30 countries was developed.



Case Study

The Convergence between Store and Digital

To pursue Primadonna‘s goal of transforming from footwear and accessories specialist to fast fashion retailer, Retail Reply has implemented an integrated solution with online channels that can manage all store operations, from providing information on product details and availability to creating orders on behalf of customers and managing loyalty programs.

The Convergence between Store and Digital 0

Capri Group

Case Study

Here and everywhere. Now or never.

The Capri Group, owner of the well-known fast fashion brands characterised by high growth potential - Alcott and Gutteridge - is taking on, with Retail Reply’s support, an innovative digital transformation process. This process puts Artificial Intelligence at the service of the Retail world and integrates the gradual nature of a scalable approach to the vision of a multi-channel oriented future.


Best Practice

Enabling IoT Platforms

AWS, together with represent the perfect environment for the implementation of the new Business Processes. On-demand, limitless capabilities and a vast set of ready-to-use components provide a comprehensive and cost-effective IoT platform with everything you may need. Discover Sense Reply's vision for the perfect, future-proof IoT plaftform.


Best Practice

Multi-market reach with one website platform

By migrating the website of a client from the automotive sector to Heroku, a scalable cloud application platform, Arlanis Reply enabled the users of the sales platform a smooth start into their customer journey.

Multi-market reach with one website platform 0

Customer Centric

Case Study

Customer centricity in Cloud

Edenred, the company behind internationally renowned products like Ticket Restaurant®, sought to modernise its sales processes and optimise company-wide collaboration across all departments. Arlanis Reply is helping Edenred to redefine processes and implement a cloud-based CRM solution.

Customer centricity in Cloud 0


Case Study


Glue Reply helps Inchcape enhance customer experience and deliver to the diverse market demands through centralized data integration using the relevant digital technologies.


Artificial Intelligence

Best Practice

Overview of latest developments of Salesforce AI

Arlanis Reply strives to simplify its customers' workflows by deploying Salesforce's Einstein AI solution. Further developments of the solution currently focus on Natural Language Processing and Visual Question Answering.

Overview of latest developments of Salesforce AI 0


A Salesforce Dreamforce Update by Arlanis Reply

People from 103 countries gathered in San Francisco for Dreamforce, the Salesforce in-house exhibition, to hear the latest news from the CRM industry. 170.000 registered attendees, 2.700 sessions - also present: Platinum Consulting Partner Arlanis Reply.

Salesforce Marketing Cloud

Best Practice

Highly Personalized Marketing Automation

A company within the automotive industry was looking for a single platform for marketing activities across different brands and markets that would also be compatible with the existing Salesforce Sales Cloud software - this is where Salesforce Marketing Cloud and Arlanis Reply stepped in.

Highly Personalized Marketing Automation 0