Reply and Salesforce

Marketing Cloud is a platform for creating and managing intelligent customer journeys. Marketing Cloud and the various tools it contains can be used independently of the other Salesforce Clouds, but also form valuable extensions to the interaction between Sales, Service and Commerce and Marketing Cloud for a holistic customer view. The large variety of marketing tools available ensures you can create personal customer journeys for every customer touch point. For example, solutions such as Marketing Cloud Engagement support email campaigns, messaging, and journeys, then Marketing Cloud Customer Data Platform to contextualize and personalise every interaction. With Marketing Cloud Intelligence, marketing data from all operable channels can be used on one platform to evaluate social media campaigns - regardless of where they are located or what format they are in. Tableau, another member of the Salesforce family, supports the visual preparation and evaluation of marketing campaigns and target group data.