Research

Digital Experience Trends: ready for 2023

An overview and mapping out of the relevant trends related to the Digital Experience, created with the Reply Sonar Platform.

Download the full research:

#Hyper-personalization
#Omnichannel Experience
#Decentralized Experiences

NEW CHALLENGES FOR MARKETERS AND USERS

Overcoming fragmentation for personalized customer experiences

Digital technology development and adoption rates have been speeding up at an incredible pace throughout the last years, transforming the way we communicate, interact, or access information and services.

New media interfaces and channels are continuously transforming the value generated for, and the relationships with customers, allowing for more individualized and deeper experiences. To make this vision come true the following need to be solved: connecting customer information, identification and handoffs between business borders and services, fragmented standards and formats.

Mapping the main trends

By using our Sonar Platform, we created an overview and mapping of the relevant trends related to the Digital Experience based on their occurrence within expert media articles, mass media, patents and scientific publications.

Staying ahead in the dynamic
world of digital innovation

The aim for a holistic, frictionless and personalized digital experience within a highly dynamic field of digital innovation is regarded by corporations as demanding, due to the continuous effort of integrating the influx of new digital bits and pieces into the big picture. Data, AI and ML are promising to stay ahead of the game, while evolutions like Web 3.0 are building up a major disruption momentum.

The only constant
change

While the overall compass and direction remain the same, rapid tech innovation is changing the digital experience landscape and its possibilities every day.

Go for composability
as strategy

MarTech innovation is driven by new tech, prioritizing the reuse and leveraging of existing capabilities are key for faster value generation.

Data/AI - the antidote
and panacea

AI is the key long-term asset requiring investment to scale and prepare for a future digital experience and customer engagement excellence.

Prepare for the
decentralized long run

With Web 3.0, businesses and brands will have to rethink roles, mechanics and collaboration with users to “win” in the new cyberspace.

You may be also interested in