Digital Experience Trends: ready for 2023
An overview and mapping out of the relevant trends related to the Digital Experience, created with the Reply Sonar Platform.
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#Hyper-personalization
#Omnichannel Experience
#Decentralized Experiences
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NEW CHALLENGES FOR MARKETERS AND USERS
Overcoming fragmentation for personalized customer experiences
Digital technology development and adoption rates have been speeding up at an incredible pace throughout the last years, transforming the way we communicate, interact, or access information and services.
New media interfaces and channels are continuously transforming the value generated for, and the relationships with customers, allowing for more individualized and deeper experiences. To make this vision come true the following need to be solved: connecting customer information, identification and handoffs between business borders and services, fragmented standards and formats.
Mapping the main trends
By using our Sonar Platform, we created an overview and mapping of the relevant trends related to the Digital Experience based on their occurrence within expert media articles, mass media, patents and scientific publications.
Staying ahead in the dynamic
world of digital innovation
The aim for a holistic, frictionless and personalized digital experience within a highly dynamic field of digital innovation is regarded by corporations as demanding, due to the continuous effort of integrating the influx of new digital bits and pieces into the big picture. Data, AI and ML are promising to stay ahead of the game, while evolutions like Web 3.0 are building up a major disruption momentum.