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Reply at SAP NOW AI Tour Germany

From SAP automation and intelligent knowledge management to AI-powered marketing, resource planning and consumer goods – discover how Reply turns AI into concrete business solutions.

Info

November 26, 2026

Wilhelm Studios, Berlin

German

AI in Action: Smarter processes, better decisions, measurable business impact

At SAP AI NOW, Reply showcases practical AI solutions that connect generative AI with SAP, enterprise knowledge, marketing and resource management. Experience how unstructured documents can be automatically transformed into SAP documents, how AI accelerates contract creation and makes enterprise knowledge accessible, how marketing teams can efficiently create personalised content, and how intelligent resource planning enables better staffing decisions.

Visit our booth to discover how AI and SAP can create tangible value in the consumer goods industry – from sales and marketing to Revenue Growth Management.

From automation to intelligent decision-making: Reply brings AI directly into everyday business.

Our topics at the booth

Experience the power of Anything2SAP at our booth and see how generative AI transforms unstructured documents into SAP business documents – live and in action.

Anything2SAP – Turning Documents into SAP Business Documents

Whether purchase orders received by email, delivery notes as PDFs or handwritten forms: many business processes still enter organisations as unstructured documents and have to be entered manually into SAP. Anything2SAP uses generative AI to recognise and structure content from any document format and validate it against SAP master data. It then automatically creates the appropriate documents in S/4HANA, such as sales orders, purchase orders or invoices. A human-in-the-loop step ensures control in uncertain cases.

The result: less manual data entry, shorter processing times and higher data quality, based on SAP BTP and aligned with the clean-core approach.

Contract Management

Creating contracts takes time: templates are copied, clauses are manually adapted, and it is often unclear which passages deviate from the standard. Our AI-powered solution generates contracts from a library of approved building blocks. Business departments can assemble the appropriate contract and use AI support to adapt individual clauses when needed.

Every deviation from the standard is automatically identified and routed to Legal for approval. Unchanged standard clauses require no additional review. This enables faster contract creation, more focused Legal reviews and fully traceable documentation of every version.

Nexus Knowledge Management

Enterprise knowledge is spread across documents, wikis, tickets and employees’ expertise – and is often hardest to find when it is needed most. Nexus brings these sources together in an intelligent knowledge platform.

Employees can ask questions in natural language and receive precise, source-based answers while respecting existing access rights. Nexus shortens onboarding times, reduces queries and helps retain knowledge within the organisation, even when employees leave.

Reply Marketing AI

Marketing teams need to produce more content for more channels – personalised, on-brand and at speed. Reply Marketing AI supports the entire content process: from ideation and content creation to adapting materials for specific audiences and channels.

Corporate language and brand guidelines are embedded, while approval processes are integrated. This increases output without compromising quality or brand consistency.

Reply AI Resource Planner

The right people, at the right time, for the right project: resource planning in consulting and project-based businesses is complex and often relies on spreadsheets and intuition. The Reply AI Resource Planner matches project requirements with employees’ skills, availability, certifications and development goals to suggest optimal staffing.

Capacity bottlenecks become visible at an early stage, enabling organisations to manage utilisation more effectively. The result: faster staffing decisions, better utilisation and more satisfied teams.

AI for the Consumer Goods Industry

The consumer goods experts at 4brands Reply demonstrate how AI and SAP can already be applied to create tangible value in the consumer goods industry.

With its own SAP AI Framework, 4brands Reply enables AI use cases to be deployed quickly and securely embedded within the existing SAP landscape. Key areas include:

Sales: AI-supported visit and route planning, voice assistants, next-generation retail execution and Business Partner Hubs
Marketing: Consumer engagement with synthetic consumers, churn detection, gamification and marketing automation
AI-powered Revenue Growth Management: price and condition optimisation, promotion effectiveness and net revenue insights

Your key takeaways

Discover how Anything2SAP automates document processing into SAP.

Explore AI-powered contract management for faster, compliant agreements.

See how Nexus centralizes knowledge for instant, accurate answers.

Create on-brand marketing content quickly with Reply Marketing AI.

Optimize project staffing with AI-driven resource planning.

Experience SAP and AI innovations driving growth in consumer goods.

Discover how AI can transform everyday business processes intelligently, securely and at scale.

VORyou & VORleads: Vorwerk’s recipe for success

Case Study

A seamless sales system for Ritter Sport

Case Study

Reply and SAP

Leading in SAP implementation & AI-driven automation

Acknowledgment

4brands Reply

4brands Reply is an industry expert in the consumer goods sector, combining analytics, consulting, and systemfinc integration into a holistic approach. With extensive SAP expertise and innovative, data-driven technologies, we create seamless and flexible end-to-end processes that future-proof your business. In addition to modern data and CX solutions, our offering also includes integrated planning in all its facets: from corporate and demand planning to account and promotion planning. We leverage deep AI expertise to optimise your processes - always with the goal of strengthening your brand and creating an outstanding customer experience.

Power Reply

Power Reply is the Reply Group’s specialist in process consulting, IT architecture, IT consulting, artificial intelligence, system integration, and application management, specifically for the energy and utilities sector. The company supports energy providers in implementing modern and intelligent customer experience solutions based on SAP, with a focus on customer service, sales, and marketing. Its core business is the implementation and further development of SAP CX solutions. With deep industry expertise, strong integration capabilities, and proprietary extensions, Power Reply develops tailor-made solutions that go beyond the SAP standard and supports its customers from conception through to implementation.

Syskoplan Reply

Syskoplan Reply specialises in the consulting and implementation of SAP technologies. As a long-standing and multiple award-winning SAP Gold Partner, Syskoplan Reply reliably accompanies companies on their way into the digital future. We focus on the use of SAP solutions as a central platform for the transformation of business processes and customer experiences. With the customised concepts of the experts, companies secure decisive competitive advantages. They benefit from our innovative strength, agility and extensive project experience in a wide range of industries. Syskoplan Reply's portfolio covers all facets of modern SAP architectures.