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DX in the Era of AI - Episode 2: E-Commerce beyond transactions
Messaging apps, AI, and sociolinguistics are transforming e-commerce with practical strategies to improve sales and customer experience.
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Beyond transaction –
E-Commerce as Unified Customer Journey
Messaging apps, AI content, and sociolinguistic methods are shaping the future of e-commerce: they improve service touchpoints, increase social commerce sales via TikTok shops, and make conversational commerce more empathetic. The presentations provide practical strategies and use cases throughout the customer lifecycle.
Imagine a new type of digital event dedicated to one of the key topics for marketers: the optimal management of the digital experience (DX) in the age of artificial intelligence. To provide well-founded answers, we have developed an exclusive series of events that address the topics of “Content unboxed,” “E-commerce beyond transactions,” and “Digital operations decoded.”
To facilitate intensive exchange, the number of participants per event is limited to 25 marketers – places are allocated on a first-come, first-served basis. Expert keynote speeches in the plenary session provide food for thought before we split into three smaller groups for in-depth discussions with experts and participants.
Optimize your e-commerce with our
innovative AI solutions.
Agenda
4:30 PM – 4:40 PM
Introduction: “DX in the Era of AI”
How is artificial intelligence shaping the current digital experience? What are the key factors for the successful use of AI? And how do users interact with AI-supported platforms? AI is transforming both the user experience and backend processes. In this context, we highlight key aspects and show how the potential of AI can be best exploited to optimize digital strategies.
Speakers:
Thorben Fasching, Reply
Heiner von Brachel, Reply
4:40 PM – 4:55 PM
New Service Touchpoints Unlocked: How messaging apps significantly improve the service experience in e-commerce
85% of users prefer messaging to phone calls or emails, yet many brands continue to rely on traditional communication channels. This presentation will show how in-app messaging, WhatsApp, and SMS/RCS can be used strategically throughout the customer journey to optimize the customer experience and create additional value through personalized recommendations, chatbots, and AI-powered support.
Speaker:
Rose Aldahisy, Like Reply
4:55 PM – 5:10 PM
AI Sells: How AI content makes TikTok shops a sales driver
TikTok Shops are fundamentally transforming social commerce: while billions in sales are already being generated in the US, enormous growth potential is also opening up in Germany. Scalable AI content can replace cost-intensive creator content, reduce costs, increase margins, and influence purchasing decisions in real time. Using practical examples, the presentation illustrates why brands should now specifically use TikTok as a growth driver.
Speaker:
Hanno Mildenberger, Elbkind Reply
5:10 PM – 5:25 PM
Next-Gen Conversational Commerce: picking up on hidden messages
The presentation shows how sociolinguistic principles such as implicature and pragmatics make conversational commerce applications more empathetic. Using real-life cases, it highlights the limitations of today's systems and introduces techniques that make language interactions more emotional, nuanced, and capable of understanding even unspoken messages in a sales context.
Speaker:
Daniel Fitzpatrick, Frank Reply
5:25 PM – 5:30 PM
Break + Briefing on the Speaker Speed Dating Sessions
There will be three speaker speed dating sessions on the topics of “New Service Touchpoints Unlocked,” “TikTok Shops for Your Sales,” and “Next-Gen Conversational Commerce.” You will have the opportunity to exchange ideas with all three speakers and participants and gain further insights.
5:30 PM – 5:45 PM
Speaker Speed Dating Sessions - New Service Touchpoints unlocked
Speaker:
Rose Aldahisy, Like Reply
5:45 PM – 6:00 PM
Speaker Speed Dating Sessions - Tiktok-Shops for your Sales
Speaker:
Hanno Mildenberger, Elbkind Reply
6:00 PM - 6:15 PM
Speaker Speed Dating Sessions - Next-Gen Conversational Commerce
Speaker:
Daniel Fitzpatrick, Frank Reply
6:15 PM - 6:30 PM
Summary | Q&A
Speakers
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Thorben Fasching
Executive Partner
Reply
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Heiner von Brachel
Senior Manager
Reply
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Hanno Mildenberger
Senior Manager
Elbkind Reply
)
Daniel Fitzpatrick
Senior Manager
Frank Reply
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Rose Aldahisy
Senior Consultant
Like Reply
Secure your place now for this innovative series of events.
Elbkind Reply is a digital creative agency based in Hamburg and Berlin. For Elbkind Reply, a deep understanding of people and their habits is the basis for building a successful brand. In order to be as effective as possible, the international team combines in-depth know-how from data, content, channels, media, creation and technology. On this broad basis, Elbkind Reply establishes a fully integrated ecosystem of digital touchpoints where brand and customer meet to talk about and order products and services.
Frank Reply is the Reply Group company specializing in state-of-the-art technologies in Voice, Chatbots, Conversational AI, and Generative AI. As a strategy consultant and full-service provider, Frank Reply drives the development of the next generation of highly humanized and user-friendly speech interfaces. By architecting customized solutions, Frank Reply's experts empower international companies to maximize the output of their information- and communication-intensive customer processes throughout the entire customer journey. This not only effectuates a reduction in costs but also provides a better understanding of customer needs and a dramatic boost in customer satisfaction.
Like Reply is a data-driven Digital Marketing specialist with expertise in analytics, attribution modeling, marketing automation, lead management, SEO and performance media, as well as AdTech/MarTech projects. With its expertise, Like Reply creates the best possible digital experiences by combining effective solution design with innovative Marketing and E-Commerce Cloud Technology. The company's services range from the analysis of business and marketing KPIs, to the design of processes and Customer Journeys, the implementation and operation of Marketing Cloud Solutions.
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