Global consumer goods company optimizes marketing processes with AI
An internationally operating consumer goods group is taking its digital content strategy to the next level with AI. In collaboration with Canvas Reply, the company boosts the efficiency of its marketing processes and strengthens its digital brand presence for lasting impact.
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The challenge
Enhancing the digital brand presence across numerous product lines using AI – for greater efficiency, faster time-to-market, and maximum effectiveness.
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The scenario
Innovation and brand strength in the digital age
With a strong portfolio of established consumer brands, the company is successfully represented worldwide. But how can high-quality content be efficiently created, localized, and published across more than 80 markets and a broad brand spectrum?
Previously, many stakeholders – including agencies, translators, marketing teams, creatives, and content editors – were involved in the process, often resulting in time-consuming coordination loops before content went live. To modernize its digital marketing workflows, the company partnered with Canvas Reply.
The solution
AI-driven efficiency in marketing processes
The company now leverages artificial intelligence to deliver digital content faster and more efficiently. Various AI tools support employees in creating, adapting, and rolling out content consistently across global markets – a process that used to take several weeks. By training the AI with existing materials, the company ensures that all content remains brand-compliant and high-quality.
One-click page creation
Instead of manually assembling pages, AI handles the entire process: editors upload texts, and the AI selects the appropriate modules, arranges them on the page, and integrates the provided content. This eliminates the need for manual setup, enabling pages to go live faster and more consistently.
AI-powered content editing
Deep integration into the CMS allows content to be edited and optimized directly via AI – using shortcuts or an integrated AI chat. Editors can seamlessly rewrite, expand, or regenerate content, making daily work more efficient.
Efficient localization and translation
AI-powered translations and an in-house localization engine have significantly streamlined the once lengthy localization process. Market-specific terminology, product names, and cultural nuances are automatically taken into account. With just one click, editors can localize conent into over 80 markets – directly within the CMS.
Smart content search
AI-based search capabilities simplify finding relevant content, images, and product information across various data sources. The smart search function improves content discoverability and facilitates reuse of existing assets, reducing redundant work.
Metadata generation & accessibility
The new AI tools also help automatically generate metadata and improve content for both search engines and users. The system also considers page context and market-specific SEO strategies.
The results
Setting new standards in digital marketing
The introduction of AI-powered tools has fundamentally transformed the company’s content workflows. Tasks that previously took weeks can now be completed in minutes.
With Canvas Reply, a highly efficient workflow has been established – from initial content ideas to publication. The next innovation is already in development: a future "Campaign Creator" powered by AI may soon assist from the very beginning of the content briefing process.
Canvas Reply specializes in web-based software development, particularly digital platforms such as content management and eCommerce solutions. The company focuses on cutting-edge technologies, including headless architectures, scalable digital platforms, and API layers. As a four-time winner of the Reply Code Challenge, Canvas Reply consistently demonstrates its technological excellence.