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In an era where the consumers are more informed, aware, and able to use multiple purchasing tools, it is essential to accompany them in their buying experience. To accomplish this, analyze their buying behavior when the purchase is completed, is no longer sufficient. Through proximity-marketing and thanks to
Concept Reply platform it is possible to engage the customer at the point of sale, provide him/her additional information, promotions, and cross-marketing opportunities at the moment of the purchase decision. All of this directly to the client device (smartphone or tablet). Thanks to Concept Reply platform, customers of a supermarket chain are greeted by a personalized welcome message on their smartphones. Walking through the aisles, shopping list at hand, near the wine rack, what is the best match for what I’ve bought? Surely, some of these wines are at a great price for me, why not put it in the cart and immediately take advantage of the discount? In addition, what if I want to complete the menu with cheese? Maybe at the cheese section there will be some cool ideas to bring something new to the table ... simple is it not? Here are the ingredients:
And of course customer...