Autonomous Reply & Storm Reply at IAA MOBILITY 2025: AI powering the mobility of tomorrow
Autonomous Reply and Storm Reply will be presenting real-world AI and cloud solutions shaping the mobility of the future at IAA MOBILITY 2025 in Munich, from 9 to 14 September. From automated logistics to intelligent vehicles, they will demonstrate how car manufacturers and mobility providers can implement these technologies rapidly, securely, and efficiently.
The experts are putting the spotlight on an approach that significantly accelerates the development of autonomous driving functions at the AWS stand (Hall A2, Stand B10). At the heart of this approach are dedicated perception models – AI-based systems that give vehicles a deep understanding of their environment. These models are created using simulation data in an integrated development environment based on AWS. A standout feature of their approach is the 'shadow' mode, a validation method in which new perception models run alongside the existing software in series-production vehicles without affecting driving behaviour. This allows tests to be conducted under real conditions and evaluated automatically, without compromising safety and reduces the need for expensive test fleets and shortens time-to-market.
Autonomous driving is just one area that relies on specialised software. Modern vehicles increasingly depend on complex software solutions across infotainment, steering and keyless unlocking. At Hall B2 Stand E11, Autonomous Reply will demonstrate how AI can accelerate the development of these systems, with a particular focus on agent-based, AI-driven workflows.
On 9 September at 3 p.m., the team will present in the AWS Theatre (Hall A2) how autonomous drones are optimising intralogistics for a leading automotive group. Using AI-based image analysis and 3D simulations, an automated inventory is performed and any deviations reported to the warehouse management system in real time. This approach reduces manual processes, increases accuracy, and ensures end-to-end real-time transparency across warehouse operations.
On 10 September, both Reply companies will host a curated breakfast at their Munich office, bringing together mobility start-ups and technology experts to spark fresh ideas for the future of mobility. By testing cutting-edge technologies such as AI-driven software development and computer vision, and leveraging strong partnerships with providers like AWS, Reply delivers applications that combine technological excellence with tangible value for manufacturers, suppliers, and mobility service providers.
Within the Reply Group, Autonomous Reply is the specialised company for the software and system integration of autonomous things. The experts advise companies in the industrial, automotive and new mobility sectors from the sensor to the infrastructure. The portfolio includes holistic solutions across the entire value chain – from strategy definition and advice on application possibilities to design and implementation. The offer includes edge computing, embedded software, cloud services and integration into different eco-systems. State-of-the-art technologies and methods from the fields of deep learning, machine learning and computer vision are used.
Storm Reply is part of the Reply Group and specialises in developing and implementing innovative AWS-based solutions and services. The company's expertise in Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS) enables them to provide comprehensive support throughout the entire cloud transformation process. Using AWS creates measurable business value. As an AWS Premier Consulting Partner, Storm Reply assists leading European and global companies with implementing and managing critical cloud-based systems and applications. The targeted use of AI and generative AI from the AWS portfolio automates processes and enhances long-term innovative strength. This creates a scalable, cloud-based foundation for the continuous transformation of business models.