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AWS Summit Hamburg 2026

Reply showcases at AWS Summit Hamburg how AI-driven engineering and automation optimize processes and transform operations with intelligent, secure solutions from edge to cloud.

Info

May 20, 2026

Hamburg Messe

English/ German

Building reliable AI infrastructure – from foundation to innovation

At the AWS Summit Hamburg, discover how cloud technology drives innovation and transformation for businesses.

As a Platinum Sponsor and AWS Premier Consulting Partner, Reply invites you to booth P12 in Hall A2, where you can experience our interactive demo, real-world use cases, and expert-led sessions highlighting AI-driven engineering, automation, and secure, intelligent solutions from edge to cloud.

Let us help you accelerate your cloud journey with our end-to-end offerings – from digital transformation consulting to managed services – showcasing the latest advancements and success stories from across the AWS ecosystem.

Our sessions

breakout Session – 3:15 PM - 3:45 PM - AWSome Stories Theater 2

AI fast lane for industrial edge powered by NVIDIA on AWS

Manufacturers are shifting from reactive to autonomous operations, but edge AI often lacks continuous validation and improvement. Industrial OneLoop introduces a closed-loop approach where AI models run on connected edge devices, detect performance gaps in real time, and trigger automated retraining and redeployment via AWS. Combined with NVIDIA Isaac Sim and digital twins, synthetic data and simulation enable faster validation, safer rollouts, and higher model robustness. This session demonstrates how to operationalize self-improving AI systems-bridging edge and cloud, integrating human oversight, and accelerating innovation cycles in robotics, manufacturing, and logistics environments.

Speaker:
Jens Boonen, Storm Reply

Breakout Session – 2:30 PM - 3:15 PM - Community Stage

Accessing IoT Data through Severless MCP (DEV305)

This session explores Anthropic's Model Context Protocol (MCP), a new standard connecting AI to external resources, demonstrated through AI-assisted IoT data access. I'll show Claude Code connecting to AWS IoT data, explain MCP's core concepts, and provide code examples for building serverless MCP servers with AWS Lambda for cost-effective scalability. You'll learn enterprise-grade authentication using AWS Cognito. By session's end, you'll understand MCP concepts and gain practical knowledge for building secured MCP servers on AWS Lambda—bypassing complex frontend development to unlock IoT insights. Yes, it's a serverless server, and we'll unpack what that means!

Speaker:
Lisa Mischer, Storm Reply

Meet our experts

Visit Reply at booth P12 in Hall A2 for innovative demos, real-world use cases, and expert-led discussions.

Reimagining your enterprise with AI

Transforming into an AI-driven enterprise requires more than isolated initiatives – it starts with a clear AI strategy aligned with your business goals. By combining data and AI strategy with a structured AI readiness assessment, organizations can identify the right use cases and build a solid foundation for success. We help you move from AI ambition to execution, scaling solutions from startup to enterprise level while rethinking core processes through a process zero approach – designing operations AI-first from the ground up to unlock efficiency, innovation, and sustainable competitive advantage.

AI-driven engineering & automation

AI-driven engineering and automation is transforming the industry with intelligent agents that optimize processes and enhance productivity. An agentic workforce and agentic engineering enable smarter collaboration and innovation. Agentic quality control ensures real-time, high-standard manufacturing, while GenAI on the shopfloor supports automation and efficiency. Migrate to Innovate highlights the shift to AI-powered systems, driving modernization and growth.

Data platforms, infrastructure & industrial AI security & trust

An industrial data fabric and knowledge graph enable seamless data integration and smart insights across operations. AI-accelerated data migrations and digital twins connect physical assets with advanced analytics for optimization and predictive maintenance. Intelligent document processing streamlines information extraction. With AWS European Sovereign Cloud and strong cybersecurity, organizations ensure compliance, data protection, and trusted industrial AI solutions.

Live Demo: IoT you can touch

Our demo showcases the seamless flow of data from physical devices, through the edge, into the cloud, where it is enhanced by artificial intelligence. Visitors can interact with the demo in real time, instantly seeing changes reflected in the cloud along with AI-powered insights and recommendations. By harnessing IoT and cloud solutions, companies can gain actionable visibility into their operations, uncover opportunities for optimization, and make accurate forecasts. This approach helps resolve issues quickly, minimize downtime, and empowers teams to develop new skills and boost efficiency.

Visit Reply at booth P12 in Hall A2 to see AI-driven engineering and automation in action –from edge to cloud.

Data Reply

As part of the Reply group, Data Reply offers a wide range of services that support customers in becoming data driven. We operate in various industries and business areas and work intensively with our customers so that they can achieve meaningful results through the effective use of data. Data Reply offers many years of experience in transformation projects to achieve “data-driven companies”. We focus on the development of data platforms, machine learning solutions and streaming applications - automated, efficient, and scalable - without making any compromises in IT security.

Spike Reply

Spike Reply is the cybersecurity company within the Reply Group, focused on securing complex IT, OT, and cloud environments at all stages of digital transformation. The company specializes in cloud security, threat detection and response, identity and access management, secure architecture design, and compliance with international standards and regulations. Spike Reply delivers end-to-end services - from security assessments and solution implementation to managed security services - leveraging leading technologies and cloud-native platforms. With a strong focus on automation, scalability, and real-time threat intelligence, Spike Reply enables clients to build resilient, secure infrastructures. The company's approach combines deep technical expertise, industry best practices, and a commitment to “security through innovation”.

Storm Reply

Storm Reply is part of the Reply Group and specialises in developing and implementing innovative AWS-based solutions and services. The company's expertise in Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS) enables them to provide comprehensive support throughout the entire cloud transformation process. Using AWS creates measurable business value. As an AWS Premier Consulting Partner, Storm Reply assists leading European and global companies with implementing and managing critical cloud-based systems and applications. The targeted use of AI and generative AI from the AWS portfolio automates processes and enhances long-term innovative strength. This creates a scalable, cloud-based foundation for the continuous transformation of business models.

Learn more about our partnership with AWS

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