Four big words that often represent a lifetime’s work for those toiling within their defined walls. And walls they are, indeed. It is rare in organisations today to get these disciplines collaborating and working seamlessly together, both organisationally and technically, in order to create a single, joined up experience for their customers. And in doing so creating something that is different, fresh, and enables a business to compete in the modern economy. Especially for legacy businesses whose strength and differentiation was distilled in a pre-digital era. Arguably the new tech start up brands with their blank sheets of paper, are able to leap frog these challenges, but in our experience, many big organisations struggle to approach customer-centricity in a way that isn’t clumsy, painful and bogged down with bureaucracy and conflicting egos.
Twice Reply we help our Clients make smarter decisions, faster. Smarter decisions about how to grow their business, through better knowing their Market, their Customer, and the elements influencing the customer journey from awareness, through to post-purchase service. How do we do this faster? The combination of our team’s deep creative / strategic industry experience, and our proprietary machine learning platform enable us to crunch big data at speed, and subsequently both formulate and de-risk the growth strategies we deliver for our clients.
We are trained in
Design Thinking, which allows us to help multiple stakeholders across different business units solve problems and develop new customer-centric services.
Our methodology moves through three distinct phases: