Case Study

Serving up a new digital ecosystem for Sazerac

With over 400 brands under their umbrella, global distillery and liquor manufacturer, Sazerac, was overdue for a digital transformation of their online properties and marketing.

#digital experience


Consolidate Sazerac’s digital platforms supporting a portfolio of 400+ brands


Finding the right mix

The Sazerac corporate site and individual brand sites were siloed with solutions that didn’t account for engagements or purchases from users across the multiple brands. To guarantee go-to-market efforts were as effective as possible, the digital platforms needed consolidation.


Starting with the corporate site, Sagepath Reply developed a design ecosystem that could be easily adapt and be deployed across multiple sites, including brand and distillery sites. To give the design system its first real-world test, an ecommerce solution was built utilizing Adobe eCommerce for the Sazerac House in New Orleans.


Now serving from the same house

Several brands have now been replatformed onto Adobe infrastructure, including Buffalo Trace Distillery, Southern Comfort and Mr. Boston.

This has allowed more accessibility across the board for Sazerac, as well as an infrastructure suited to growth without a huge lift when brands choose to update their site.

Commerce solutions provide simpler solutions for order management, payments and shipping. And customer data is now securely consolidated with a single back-end solution.



Results deserving of a toast


Magento developement


Products shot and
edited in 2 weeks


Reduction in development time for subsequent sites​


With a full complement of strategic, creative, technical, marketing and analytics capabilities, Sagepath Reply delivers transformative digital solutions that push boundaries and drive results in B2B, B2C and Supply Chain.