On-demand logistic solution


LEA Reply™ Suite

LEA Reply™ is Reply’s latest evolution of Supply Chain Software. It is an interconnected platform based on a microservices architecture that enables agile and cost-effective supply chain solutions tailor-made for business needs.


Warehouse Management


Click Reply™ Suite

Click Reply™ is Reply’s suite of proprietary products for managing the warehouse, the yard, the workforce and its productivity, cost accounting for logistical services, and the performance indicators for warehousing activities. It enables thousands of users worldwide to manage their logistical functions efficiently and precisely.




SideUp Reply™ Suite

SideUp Reply™ is an as-a-service suite of Cloud Computing solutions for warehouse and inventory management, transportation-based cross-docking, warehousing and "track and trace" services.


Supply Chain Digitisation

Case Study

At Great Lengths, growth starts with Supply Chain digitisation

The digitisation and automation of the supply chain has enabled Great Lengths to expand and evolve its global reach. In order to successfully implement its development strategy, Great Lengths decided to rely on Air Reply's expertise in Oracle technologies and management processes in the manufacturing world.

At Great Lengths, growth starts with Supply Chain digitisation 0

supply chain management

Best Practice

App – Advanced Procurement Platform

APP (Advanced Procurement Platform) is the solution implemented by Syskoplan Reply for SAP within the Cloud Application Extension program. APP extends the operation of the SAP Ariba suite with the availability of specific services and features for the Italian market.


Best Practice

Developing Sustainable Supply Chains effectively

In the B2B world, Supply Chains can account for more than half of a Buyer Organization’s revenues. Reply is constantly engaged in discussions on the many Sustainable Supply Chain regulations and frameworks being discussed across industries. Among others, Reply has contributed to the industry workgroup for the “ESG Supply Chain Guidelines” in the broad B2B industrial sector.

supply chain management

Best Practice

Unleash the power of procurement

A wide range of drivers, like cloud computing, social-style collaboration, availability of data sources, remote working, Artificial Intelligence-based processes and Robot Process automation are driving disruptive change in Procurement organizations. Discover how to be a Procurement transformation agent in your organization.

Unleash the power of procurement  0




Over the past decade, advanced technologies and social and business trends have disrupted the logistics industry.

A data-driven business and technology trend report on supply chain digitization, sustainable logsitics, workforce transformation and omnichannel distribution.


Supply chain management


Dock scheduling

Which yard management inefficiencies you should be concerned about, why having an effective dock scheduling system in place makes a world of difference and what our LEA Reply™ Dock Scheduling solution can do for you.

Supply Chain Management


A pandemic disruption: the future of Supply Chains in the post-Covid era

The COVID-19 pandemic has impacted every industry around the globe in never before seen ways. Forcing governments and authorities to take drastic measures in order to control the spread of the virus, such as lockdowns and restrictions on the movement of people and goods.




Reply is at the forefront of technological evolutions in the supply chain space and it is able to offer customers the tools and 360-degree support to deal with new and unforeseen business challenges. Reply, with its proprietary suites LEA ReplyTM and Click ReplyTM has been positioned as a Visionary by Gartner in their 2021 Magic Quadrant for Warehouse Management Systems.




Advanced Workforce Planning with Click Reply

The impacts of COVID-19 on execution processes are heavily stressing logistics operations both in terms of their ability to maintain service level to customers and to support new security/sanitation requirements. Click ReplyTM Planner is the distribution center control tower tool that allows operations managers to gain full control on service levels.

Advanced Workforce Planning with Click ReplyTM Planner

Supply Chain Management


Online grocery beyond COVID-19

LEA ReplyTM In-Store Picking is a mobile-based solution that simplifies the preparation process of an online order in-store, from distributing orders to operators, picking and scanning items, to pick-up/delivery to final customers.

Supply Chain

White Paper

Uncover the value of real-time Smart Tracking

Your existing IT systems are already producing massive amounts of data, isn’t it about time you put this data to work for you?

Warehouse Management System

Case Study

ASSOS: sprint towards success with REPLY WMS

ASSOS, a leading company in the high quality cycling wear industry, has managed to improve its e-commerce, doubling the preparation and delivery speed, while at the same time maintaining high quality standards. All this, thanks to the LEA ReplyTM WMS, the warehouse management solution that is part of LEA ReplyTM, the latest generation, supply chain execution platform.

ASSOS sprint towards success with REPLY WMS 0

Retail Revolution


Retail in the 2020's

Download the IMRG-Reply "Retail in the 2020s" Report to find out how retail will be disrupted over the next decade. In this report we look at the changing dynamics of the consumer revolution and seek to highlight why this will affect how merchants manage demand, source products and which technology systems will play a key role in this brave new world.

Retail in the 2020's 0

Enabling a new generation of Supply Chain Management

Reply is a key partner for companies that need cutting-edge solutions, supporting its clients either with its proprietary applications as well as a system integrator, integrating applications of the leading third party providers.

Reply has assembled a comprehensive portfolio of services which, either stand-alone or bundled together, offer innovative supply chain solutions: Logistics Consultancy, Infrastructure Development, Creation of Application Solutions based on Reply's proprietary Product suite, Application and Facility Management, Transportation Management, Value Chain Planning, Product Lifecycle Management.

Reply’s integrated solutions for executive Logistics are based on its proprietary Click Reply™ suite. In addition to this, Reply provides a as-a-Service suite of Cloud Computing solutions for logistics execution: SideUp Reply™, aimed at increasing the Visibility and Efficiency of the Supply Chain.

Reply has a consolidated experience as a System Integrator of Oracle Transportation Management, Oracle Value Chain Planning and Oracle Agile Product Lifecycle Management, market leader solutions, combining the ability of shaping the application on the specific industry needs with advanced IT skills. The result is a customised and integrated tool that supports the customer in each phase of Supply and Distribution.



Optimize your warehouse operations with Reply

Thanks to its proprietary supply chain suites, Reply is a thought leader to drive innovation in supply chain and is able to support customers in their transformation journey, to keep up with an increasingly complex and disrupted market landscape.

Reply named a Visionary in the 2022 Gartner® Magic Quadrant™ for Warehouse Management Systems.

Optimize your warehouse operations with Reply


25.03.2015 - 26.03.2015 / Bentivoglio (BO)


Global Summit Logistics & Supply Chain

Click Reply will be taking part in the twenty-first edition of the Global Summit Logistics & Supply Chain, a business event dedicated to technologies, services and new solutions for logistics management and optimisation.

10.03.2015 - 11.03.2015 / London



Business Reply will be taking part in the Oracle European Value Chain Summit 2015, the most important European event organised by Oracle focusing on Oracle's portfolio of innovative solutions related to the Value Chain, that will be held in London from 10 to 11 March 2015.

11.03.2015 - 13.03.2015 / London



​​Business Reply will be taking part in the ​​2015 OTM ​​User Conference Europe, in Londo​n ​​between 11 and 13 March 2015. The event is organised by the OTM SIG User Group.

Gartner Magic Quadrant


Gartner confirms Reply's presence in the "Magic Quadrant for Warehouse Management Systems 2014, World Wide"

Reply, which specialises in the design and implementation of solutions for Supply Chain Executions, has been confirmed within the "Magic Quadrant for Warehouse Management Systems 2014, World Wide" by leading ICT Analyst Gartner.

Warehouse Management System

Case Study

Click Reply™ for CEVA Logistics

Click Reply supports CEVA Logistics in managing operations and developing business in their Contract Logistics activities. The use of Click Reply™ WM solution in its “standard” and “vertical” version, allows CEVA Logistics to efficiently manage its operations and to integrate its distribution network with its business partners. Click Reply’s Application Management services guarantee constant support to operations and continuous system adjustment.

Warehouse 'on demand'

Video Reference

SideUp Reply™ for Geodis Wilson

Geodis Wilson, a leading company in the field of international transport, has chosen SideUp Reply™, Reply’s ‘on demand’ Warehouse Management platform to manage the warehouse activities of their subsidiary company, Ancona. SideUp Reply™ offers cost containment, extremely fast activation times, ease of use and extreme flexibility; the main features on offer influencing Geodis Wilson’s choice to select this innovative solution for their logistics and transport sector.

SCM for Food&Beverage

Case Study

Unigrà project

Always attentive to the most advanced developments and applications of technology, Unigrà has for some time been engaged in the reorganization of its manufacturing processes and warehousing systems with the assistance of Click Reply’s valuable experience. The collaboration with Reply began in late 2000, when Unigrà introduced Click WMS management system, which was later integrated with the transportation management system and interfaced with physical handling systems, such as palletisers, strapping machines, automatic warehouses and LGV shuttles.


Case Study

Dana Italia Project

Dana Italia manages its operations and develops its business - manufacture, assembly and marketing of components for the Off-Highway market - with the support of Click Reply. The Click Reply™ solution allows Dana Italia to manage its automated warehouse, all manual handling activities and the production lines with a single system, thus speeding up processes and reducing operating costs.


Video Reference

SideUp Reply™ for Mole Logistica

Mole Logistica has identified SideUp Reply™ as the software of preference for all future installations in the affiliates’ warehouses

SCM for Fashion

Video Reference

SideUp Reply for logistics in the manufacturing sector: the case of Italsempione

Italsempione, one of the main players in transport and logistics, has selected SideUp Reply™ as its WMS solution for managing the pieces of clothing of some of the leading companies in the fashion industry.

SCM for Food&Beverage

Video Reference

SideUp Reply™ for CoSer Group

The logistics operator CoSer Group has selected Sideup Reply™ WMS to manage the production warehouse of their client Madama Oliva, one of the Italian leaders in the production and processing of table olives.

29.04.2014 - 01.05.2014 / Birmingham


Multimodal 2014

@logistics Reply attends Multimodal 2014, the UK and Ireland’s leading freight transport and logistics exhibition the UK, that will take place from April 29 to May 1 2014 at the NEC in Birmingham.

13.03.2014 / Food Manufacture

Press Article

Supply chain systems to help with retailer failings

Jez Tongue, Partner at @logistics Reply, speaks about Logisics and Manufacturing.

19.03.2014 - 20.03.2014


OTM User Conference Europe

Business Reply participates in the OTM User Conference Europe, the annual international meeting to debate on OTM topics, which will be held in Amsterdam from 19 to 20 March 2014.

18.03.2014 - 19.03.2014


Oracle European Value Chain Summit

Business Reply participates in the Oracle European Value Chain Summit: Empowering the Modern Value Chain which will be held in Amsterdam from 18 to 19 March 2014.



Food & Beverage Logistics in the Cloud

@logistics Reply organises Food & Beverage Logistics in the Cloud, an event focussed on supply chain challenges, trends and experiences from professionals in the Food & Beverage sector. The event will be held on 6 March 2014 in London.

10.01.2014 / Handling & Storage Solutions

Press Article

Stop your WMS becoming a slippery slope

Domenico Piantelli, Senior Partner at Reply, explains the ease with which strong visibility of inventory within the warehouse and supply chain can be achieved.

25.02.2014 - 27.02.2014


LogiMAT 2014

Click Reply is exhibitor at the LogiMAT Fair in Stuttgart from February 25 to 27, 2014. Click Reply will show their Click Reply WMS (Warehouse Management System) V. 4.6 as well as the modules “Labor Management, Performance and Warehouse Billing“.

Best Practice

SideUp Reply™ - The Cloud solution for SCE

SideUp Reply™ is the Reply Group as a service suite of Cloud Computing solutions for logistics execution.

Best Practice

Oracle Transportation Management - Brochure

Since 2006, Business Reply has implemented and realized OTM based-projects. With the experience gained, Business Reply has become a strategic partner for Oracle EMEA, with more than 30 specialized consultants.

21.10.2013 - 22.10.2013


Warehousing Futures 2013

@logistics Reply was present at Warehousing Futures 2013, the annual networking event for warehouse managers and owners, now in its 6th year. The event took place on 21 and 22 October 2013 at St Johns Hotel in Solihull, Birmingham.


Press Article

The quest for agile execution

LogisticsManager.com - Efficient supply chain execution is dependent upon systems that are highly connected, responsive and, perhaps above all else, capable of delivering agility. As near-shoring gathers pace and supply chains become shorter, the emphasis will be on agility. Jez Tongue, Partner at @logistics Reply, speaks about Logisics and Cloud based platforms offering SaaS.


Press Article

Supply chain execution on-demand - The democratization of software

Warehouse & Logistics News - This article explore the "supply chain execution-as-a-Service" vision presenting SideUp Reply™.

05.06.2013 - 07.06.2013


Temera event 2013

Sideup Reply took part in Temera event 2013, a meeting entirely dedicated to creativity and imagination for the Fashion & Luxury industry, which was held in Scarperia (FI) from 5 to 7 June 2013.


Press Article

On‐demand WMS drives "supply to retail" success

SHDLogistics - Jez Tongue, Partner at @logistics Reply, examines how supply chain solutions can help manufacturers and suppliers to retail sustain customer service levels while controlling or reducing costs.

19.03.2013 - 22.03.2013


IMHX 2013

@logistics Reply attended the IMHX 2013, the International Materials Handling Exhibition, the must-see event for logistics professionals, which was held from 19 to 22 March 2013 at the NEC in Birmingham.

12.02.2013 - 13.02.2013


Logistics Link South 2013

@logistics Reply took part in Logistics Link South, an event entirely dedicated to logistics and warehousing, that was held from 12 to 13 February 2013 in Sandown Park, Esher, Surrey.

29.10.2012 - 30.10.2012


Warehousing Futures 2012

@logistics Reply was present at Warehousing Futures 2012, the 5th annual networking event for warehouse managers and owners. The event took place on 29 and 30 October 2012 at the St Johns Hotel in Solihull, Birmingham.

Gartner Magic Quadrant


@logistics Reply in Gartner Magic Quadrant

From April 2012, @logistics Reply has been included by Gartner in its "Magic Quadrant for Warehouse Management Systems". In @logistics Reply, Gartner recognises a notable market presence in Europe and a qualified offer both on-premises (Click Reply™) and multitenant SaaS (SideUp Reply™) with broad industry cover, as well as company viability and consulting capacity.

13.06.2012 - 14.06.2012


Logistics Link Live 2012

@logistics Reply took part in Logistics Link Live, one of the three well-respected and well-established Logistics Link events, held at the NEC, Birmingham, on 13 and 14 June 2012.

01.05.2012 - 03.05.2012


Multimodal 2012

@logistics Reply UK attended Multimodal 2012, an event dedicated to the UK & Irish cargo-owning community, that took place from 1 to 3 May 2012 at the NEC in Birmingham.


News & Communication

Gartner positions @logistics Reply in "Magic Quadrant for Warehouse Management Systems"

@logistics Reply, a Reply Group company specialising in the planning and development of integrated Supply Chain Execution solutions (SCM), has been placed within the "Magic Quadrant for Warehouse Management Systems 2012” by leading ICT Analyst, Gartner.

22.03.2012 - 10.05.2012


Warehouse OnDemand Interactive User Tour 2012

@logistics Reply and its partners organized an unique and interactive event which provided a new way to manage logistics and warehouse. The tour reached five cities: Arezzo on 22 March, Bologne on 29 March, Giulianova on 12 April, Caserta on 19 April and Milan on 10 May 2012.

Best Practice

SCM Product Suite

Click Reply™ is Reply’s proprietary solution, capable of supporting an entire process operation in the areas of Supply Chain Planning (particularly in the area of Warehouse Optimisation and Transportation Planning and Scheduling) and Supply Chain Execution, integrating inventories, warehousing and transportation.


WMS as a Service: Towards Building a Stronger Future?

The @logistics Reply response for SaaS Warehouse Management is SideUp Reply™ .

21.02.2012 - 22.02.2012


Logistics Link South 2012

@logistics Reply UK took part in Logistics Link South, an event entirely dedicated to logistics and warehousing, that was held on 21 - 22 February 2012 in Sandown Park, Esher, Surrey.

Best Practice

SCM as a Service

In order to meet companies’ requirements in the areas of visibility, collaboration and efficiency within the supply chain, Reply has developed the SideUp Reply™ suite, a Software as a Service (SaaS) solution for logistics and distribution execution.



Politecnico di Milano’s Contract Logistics Observatory

@logistics Reply participated in the conference for the presentation of the results of the Contract Logistics Observatory of Politecnico di Milano on 24 November 2011 in Milan.

10.10.2011 - 11.10.2011


Warehousing Futures 2011

@logistics Reply was at Warehousing Futures 2011, the 4th annual networking event for warehouse managers and owners. The event took place on 10 and 11 October 2011 at the Ramada Hotel in Sutton Coldfield, Birmingham.



Plan your logistics

@logistics Reply participated in the event Plan your logistics organized by Trevi Spa on 29 September 2011 in Lancenigo di Villorba (TV).

27.09.2011 - 28.09.2011


Logistics Link North 2011

@logistics Reply took part at Logistics Link North, one of three well-respected and weel-established Logistics Link events this year, at the V3, Doncaster, on 27 and 28 September 2011.


Press Article

Soft option

Storage Handling and Distribution

08.06.2011 - 09.06.2011


Logistics Link Live 2011

@logistics Reply took part at Logistics Link Live, one of three well-respected and weel-established Logistics Link events this year, at the NEC, Birmingham, on 8 and 9 June 2011.



ERP Connect

@logistics Reply presented enterprise class warehouse management solutions for SMEs at ERP Connect, an excellent opportunity for those looking at ERP porjects. The event was held in Coventry, Warwickshire on 19 May 2011.