Enabling a new generation of Supply Chain Management

Reply is a key partner for companies that need cutting-edge solutions, supporting its clients either with its proprietary applications as well as a system integrator, integrating applications of the leading third party providers.

Reply has assembled a comprehensive portfolio of services which, either stand-alone or bundled together, offer innovative supply chain solutions: Logistics Consultancy, Infrastructure Development, Creation of Application Solutions based on Reply's proprietary Product suite, Application and Facility Management, Transportation Management, Value Chain Planning, Product Lifecycle Management.

Reply’s integrated solutions for executive Logistics are based on its proprietary Click Reply™ suite. In addition to this, Reply provides a as-a-Service suite of Cloud Computing solutions for logistics execution: SideUp Reply™, aimed at increasing the Visibility and Efficiency of the Supply Chain.

Reply has a consolidated experience as a System Integrator of Oracle Transportation Management, Oracle Value Chain Planning and Oracle Agile Product Lifecycle Management, market leader solutions, combining the ability of shaping the application on the specific industry needs with advanced IT skills. The result is a customised and integrated tool that supports the customer in each phase of Supply and Distribution.



SideUp Reply™ Suite

SideUp Reply™ is an as-a-service suite of Cloud Computing solutions for warehouse and inventory management, transportation-based cross-docking, warehousing and "track and trace" services.


Warehouse Management


Click Reply™ Suite

Click Reply™ is Reply’s suite of proprietary products for managing the warehouse, the yard, the workforce and its productivity, cost accounting for logistical services, and the performance indicators for warehousing activities. It enables thousands of users worldwide to manage their logistical functions efficiently and precisely.



Case Study

IVECO Defence Vehicles

Reply supports IVECO Defence Vehicles (IVECO DV), market leading manufacturer of defence and civil protection vehicles (trucks, armoured vehicles, protected and multipurpose vehicles), with its logistics management. A SideUp Reply™ solution has been introduced for the management of the military replacement parts warehouse in Bolzano, replacing the custom system previously used.

IVECO Defence Vehicles 0

28.03.2017 - 29.03.2017 / Bentivoglio


23° global summit logistics & supply chain

Logistics Reply takes part in the XXIII edition of Global Summit Logistcs & Supply Chain, the event dedicated to innovative solutions and integrated systems for logistics and supply chain.

Software as a Service

Video Reference

SideUp Reply™ SaaS warehouse management solution for Costco

Reply supported Costco providing an end-to-end service offering to deploy the new commerce operation rapidly, at a low cost and with reduced project risk. Reply for the logistics and supply chain aspect implemented its proprietary SaaS warehouse management solution SideUp Reply™.

SideUp Reply™ SaaS warehouse management solution for Costco 0

04.04.2017 / Milan


Tracciabilità ai tempi di blockchain

Reply takes part in “Blockchain for Supply chain: 4Retail, l’acceleratore per la gestione degli orologi di lusso.”, which deals with the development and application of the Blockchain technology for the supply chain management.

02.11.2016 - 03.11.2016 / Birmingham


TM Smart Factory Expo

@logistics Reply takes part in TM Smart Factory Expo, the UK’s only dedicated exhibition in response to Industry 4.0.​

20.10.2016 - 21.10.2016 / GUBBIO


Richmond Logistics Forum 2016

​Click Reply takes part in Richmond Logistics Forum 2016, the event focused on logistics ​for both logistic operators and suppliers of industry solutions.

13.09.2016 - 16.09.2016 / Birmingham


IMHX 2016

@logistics Reply, the Reply Group company specialising in the planning and development of integrated Supply Chain Execution solutions, takes part in IMHX 2016​, the UK’s largest intralogistics exhibition.

31.05.2016 - 03.06.2016 / Hanover


CeMAT 2016

Click Reply exhibits at CeMAT 2016 in Hanover, 31 May to 03 June 2016. Click Reply showcases their Click Reply WMS (Warehouse Management System) with its modules “Laboratory Management, Performance and Warehouse billing”

17.05.2016 - 19.05.2016 / Phoenix, AZ


Gartner Supply Chain Executive Conference

Reply Inc. takes part in Gartner Supply Chain Executive Conference​​, the world’s most important gathering of Supply Chain Leaders.

Supply Chain Management

Case Study

FIAT chooses Click Reply™

FIAT selects Click Reply™ for inbound logistics management of production.

FIAT chooses Click Reply™ 0

10.05.2016 - 12.05.2016 / Birmingham


Multimodal 2016

@logistics Reply, the Reply Group company specialising in the planning and development of integrated Supply Chain Execution solutions, takes part in the 9th edition of Multimodal, the UK and Ireland’s premier freight transport, logistics and supply chain management event.

16.03.2016 / Salsomaggiore Terme


Supply Chain Technology

Air Reply and Sideup Reply take part in Supply Chain Technology, hosted by Logisticamente in collaboration with AILOG and UPI. The event focusses on software, automation and systems that enable the reorganization of warehouse and transportations in a Supply Chain viewpoint.

08.03.2016 - 10.03.2016 / Stuttgart


LogiMAT 2016

Click Reply and Sideup Reply attend at LogiMAT 2016, which takes place in Stuttgart from 8 - 10 March 2016. LogiMAT is an international trade fair specialising in distribution and the flow of materials and information.

03.02.2016 - 05.02.2016 / Malmö


2016 OTM User Conference Europe

Business Reply takes part in 2016 OTM User Conference Europe, the event hosted by OTM SIG User Group. The annual gathering for OTM topics is composed by in-depth debates.

25.02.2016 - 09.03.2016 / Milan - Stuttgart


Executive Meeting Reply: Supply Chain Execution in the era of Industry 4.0

Reply hosts an Executive Meeting dedicated to Industry 4.0 and to its effects on Executive Logistics. During the event Reply's next generation solutions solutions for Supply Chain 4.0 are presented.

Supply Chain Management

Case Study

SideUp Reply™ for SGM Distribuzione

Sideup Reply provides SGM Distribuzione with the software solution, supplied as a service on Cloud Computing, supporting the distribution of electrical appliances on the Italian territory.


Video Reference


NUMBER1 Logistics Group, the Italian logistic operator leaders in the grocery world and experts in the FMCG industry, they use Click Reply's speech solution — based on VoCollect — to execute both unpackaged and layered collections in their warehouses.


Oracle Agile

Case Study


In order to improve the way it manages the lifecycle of its products, TATTILE has introduced Oracle Agile Product Lifecycle Management (PLM) system, selecting Business Reply as the implementation partner for integrating the system within its business. The company has thereby gained full control over the every phase of the product lifecycle, from design and planning through to the customer-facing sales and after-sales processes.

12.05.2015 - 14.05.2015 / Phoenix, AZ


Gartner Supply Chain Executive Conference 2015

Reply Inc will be taking part in Gartner Supply Chain Executive Conference the world’s most important gathering of Supply Chain Leaders.

28.04.2015 - 30.04.2015 / Birmingham


Multimodal 2015

@logistics Reply attends Multimodal 2015, the UK and Ireland's premier freight transport, logistics and supply chain management event, which will take place on 28 - 30 April 2015 at the NEC in Birmingham.

25.03.2015 - 26.03.2015 / Bentivoglio (BO)


Global Summit Logistics & Supply Chain

Click Reply will be taking part in the twenty-first edition of the Global Summit Logistics & Supply Chain, a business event dedicated to technologies, services and new solutions for logistics management and optimisation.

10.03.2015 - 11.03.2015 / London



Business Reply will be taking part in the Oracle European Value Chain Summit 2015, the most important European event organised by Oracle focusing on Oracle's portfolio of innovative solutions related to the Value Chain, that will be held in London from 10 to 11 March 2015.

11.03.2015 - 13.03.2015 / London



​​Business Reply will be taking part in the ​​2015 OTM ​​User Conference Europe, in Londo​n ​​between 11 and 13 March 2015. The event is organised by the OTM SIG User Group.

Food & Beverage / Case History

Martini & Rossi project

With the support of Click Reply, Martini & Rossi (Bacardi – Martini Group) has completed the process to adjust and upgrade its IT systems to manage the traceability of all production and distribution processes. The final objective of having a Traceability System for product flows enabling to trace and call up specific batches of products has been achieved, setting up IT systems that can support the acquisition and organisation of the data required to ensure traceability and trackability.

Martini & Rossi project 0

Gartner Magic Quadrant


Gartner confirms Reply's presence in the "Magic Quadrant for Warehouse Management Systems 2014, World Wide"

Reply, which specialises in the design and implementation of solutions for Supply Chain Executions, has been confirmed within the "Magic Quadrant for Warehouse Management Systems 2014, World Wide" by leading ICT Analyst Gartner.

Warehouse Management System

Case Study

Click Reply™ for CEVA Logistics

Click Reply supports CEVA Logistics in managing operations and developing business in their Contract Logistics activities. The use of Click Reply™ WM solution in its “standard” and “vertical” version, allows CEVA Logistics to efficiently manage its operations and to integrate its distribution network with its business partners. Click Reply’s Application Management services guarantee constant support to operations and continuous system adjustment.

Warehouse 'on demand'

Video Reference

SideUp Reply™ for Geodis Wilson

Geodis Wilson, a leading company in the field of international transport, has chosen SideUp Reply™, Reply’s ‘on demand’ Warehouse Management platform to manage the warehouse activities of their subsidiary company, Ancona. SideUp Reply™ offers cost containment, extremely fast activation times, ease of use and extreme flexibility; the main features on offer influencing Geodis Wilson’s choice to select this innovative solution for their logistics and transport sector.

SCM for Food&Beverage

Case Study

Unigrà project

Always attentive to the most advanced developments and applications of technology, Unigrà has for some time been engaged in the reorganization of its manufacturing processes and warehousing systems with the assistance of Click Reply’s valuable experience. The collaboration with Reply began in late 2000, when Unigrà introduced Click WMS management system, which was later integrated with the transportation management system and interfaced with physical handling systems, such as palletisers, strapping machines, automatic warehouses and LGV shuttles.


Case Study

Dana Italia Project

Dana Italia manages its operations and develops its business - manufacture, assembly and marketing of components for the Off-Highway market - with the support of Click Reply. The Click Reply™ solution allows Dana Italia to manage its automated warehouse, all manual handling activities and the production lines with a single system, thus speeding up processes and reducing operating costs.


Video Reference

SideUp Reply™ for Mole Logistica

Mole Logistica has identified SideUp Reply™ as the software of preference for all future installations in the affiliates’ warehouses

SCM for Fashion

Video Reference

SideUp Reply™ for Italsempione

Italsempione, one of the main players in transport and logistics, has selected SideUp Reply™ as its WMS solution for managing the pieces of clothing of some of the leading companies in the fashion industry.

SCM for Food&Beverage

Video Reference

SideUp Reply™ for CoSer Group

The logistics operator CoSer Group has selected Sideup Reply™ WMS to manage the production warehouse of their client Madama Oliva, one of the Italian leaders in the production and processing of table olives.

29.04.2014 - 01.05.2014 / Birmingham


Multimodal 2014

@logistics Reply attends Multimodal 2014, the UK and Ireland’s leading freight transport and logistics exhibition the UK, that will take place from April 29 to May 1 2014 at the NEC in Birmingham.

13.03.2014 / Food Manufacture

Press Article

Supply chain systems to help with retailer failings

Jez Tongue, Partner at @logistics Reply, speaks about Logisics and Manufacturing.

19.03.2014 - 20.03.2014


OTM User Conference Europe

Business Reply participates in the OTM User Conference Europe, the annual international meeting to debate on OTM topics, which will be held in Amsterdam from 19 to 20 March 2014.

18.03.2014 - 19.03.2014


Oracle European Value Chain Summit

Business Reply participates in the Oracle European Value Chain Summit: Empowering the Modern Value Chain which will be held in Amsterdam from 18 to 19 March 2014.



Food & Beverage Logistics in the Cloud

@logistics Reply organises Food & Beverage Logistics in the Cloud, an event focussed on supply chain challenges, trends and experiences from professionals in the Food & Beverage sector. The event will be held on 6 March 2014 in London.

10.01.2014 / Handling & Storage Solutions

Press Article

Stop your WMS becoming a slippery slope

Domenico Piantelli, Senior Partner at Reply, explains the ease with which strong visibility of inventory within the warehouse and supply chain can be achieved.

25.02.2014 - 27.02.2014


LogiMAT 2014

Click Reply is exhibitor at the LogiMAT Fair in Stuttgart from February 25 to 27, 2014. Click Reply will show their Click Reply WMS (Warehouse Management System) V. 4.6 as well as the modules “Labor Management, Performance and Warehouse Billing“.

Best Practice

SideUp Reply™ - The Cloud solution for SCE

SideUp Reply™ is the Reply Group as a service suite of Cloud Computing solutions for logistics execution.

Best Practice

Oracle Transportation Management - Brochure

Since 2006, Business Reply has implemented and realized OTM based-projects. With the experience gained, Business Reply has become a strategic partner for Oracle EMEA, with more than 30 specialized consultants.

21.10.2013 - 22.10.2013


Warehousing Futures 2013

@logistics Reply was present at Warehousing Futures 2013, the annual networking event for warehouse managers and owners, now in its 6th year. The event took place on 21 and 22 October 2013 at St Johns Hotel in Solihull, Birmingham.


Press Article

The quest for agile execution

LogisticsManager.com - Efficient supply chain execution is dependent upon systems that are highly connected, responsive and, perhaps above all else, capable of delivering agility. As near-shoring gathers pace and supply chains become shorter, the emphasis will be on agility. Jez Tongue, Partner at @logistics Reply, speaks about Logisics and Cloud based platforms offering SaaS.


Press Article

Supply chain execution on-demand - The democratization of software

Warehouse & Logistics News - This article explore the "supply chain execution-as-a-Service" vision presenting SideUp Reply™.

05.06.2013 - 07.06.2013


Temera event 2013

Sideup Reply took part in Temera event 2013, a meeting entirely dedicated to creativity and imagination for the Fashion & Luxury industry, which was held in Scarperia (FI) from 5 to 7 June 2013.