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Digital Branding

Case Study

WINDTRE Business is partnering with its Sales Network to boost B2B marketing

FOCUS ON: Digital Experience, Digital Branding,
wind-tre-logo.png 0

A digital sales network dedicated to business telephony services, enhanced by lead generation tools and customized online advertising campaigns: this was the project carried out by the Business division of WINDTRE in collaboration with Like Reply, a Reply group company specialized in Data-Driven Digital Marketing.

The main actor of the initiative, which enabled personalized communication for the sales network, was the Network of WINDTRE Business direct agents. In particular, the platform provided by Like Reply allowed the management and delivery of digital advertising packages. One of the main benefits was the ability to customise online ads for each individual business agent and update promotions on a monthly basis. Furthermore, all setting operations could be automated, simplifying the entire process of creating campaigns and announcements.

If, on one hand, the Like Reply Retail Digital Program aims to enhance the commercial performance of partners thanks to digital, on the other it allows them to strengthen the identity of the brand through innovation and further improvement of the relationship with customers. The Retail Digital Program has made it possible to design and implement customized digital media marketing solutions, capable of showing constantly updated messages dedicated to business partners.

In this way, the offers aimed at entrepreneurs, freelancers and small and medium-sized enterprises, could be tailor-made to a precise need. The business agents were also able to customize offers in the local area according to the location in which they operate.

Thanks to the automation platform, which is the foundation of the solution, functionalities such as quick ad serving, adding new keywords and suspending others have been dramatically simplified. The system was also able to make the most of the potential of Google Ads and social networks such as LinkedIn. The project also increased leads, confirming the presence and promotions on digital as a channel of primary importance for the sales network of the telecommunications group.

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DIGITAL EXPERIENCE

Research

Number one in Digital Experience

Based on the renowned Internet Agency Ranking of the German Association for the Digital Economy (BVDW) Reply - Digital Experience is the largest company group for the fourth time in a row. Providing full-service in the field of Digital Experience, Reply was able to provide the right answers to the complex questions of the time, helping brands to quickly adapt to new challenges and remain truly relevant to their customers.

partner experience

Best Practice

How to Deliver a Superior Partner Experience

Product innovation is no longer enough to attract and retain the highest performing partners. As partners have evolved away from exclusive selling, channel programs need to evolve to keep up. In this guide, Reply’s go-to-market consulting firm, The Spur Group, illustrates the new partner experience model as well as helps you assess your current partner experience and develop processes that work for your unique ecosystem.

How to Deliver a Superior Partner Experience 0

30.11.2021 - 27.01.2022 / Webinar Series

Event

SHAPING THE FUTURE

Reply relies on innovative technologies, data-driven insights and hands-on creativity to create a compelling digital experience that involves brands, customers and employees alike. In these sessions with the Reply Digital Experience Experts, you can get exciting insights and practical examples in direct exchange with digital leaders and experience enthusiasts.

 
 
 
 
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